Inside Market Research Handbook—2008 Edition

Market Research Handbook is our best seller for a reason. Find the latest information on Canadian consumer demographics and business markets at the local, regional and national levels.

Market Research Handbook 2008 offers readers more topics than ever before

• Age distribution of Canada’s population
• Electronic commerce: Adult Canadians making online purchases
• Household size
• Balance of international payment, investment income
• Business enterprise expenditure on research and development (BERD)
• Manufacturing
• Growth of innovative biotechnology firms
• Household equipment and usage
• Inflation
• Projection of population trends in Canada, 2006-2056
• The working age population
• Federal budgetary projections and debt
• …the list goes on

Market Research Handbook 2008 specs

• 378 pages
• Over 270 tables
• 20 charts and graphs
• Glossary of terms
• Population estimates for 45 urban centres across Canada
• Printed version price: $105