Market Research Handbook reader reviews

"...we find the Market Research Handbook invaluable. While the general attitude is that it's easier to use the web for just about everything, in this regard we find it much easier and faster to use the paper based handbook ."
Laurence Bernstein, Managing Partner
The Bay Charles Consulting Company Inc.
Toronto

"For a market research professional, the Market Research Handbook is …essential."
Jean-Marc Leger, President/CEO
Leger Marketing

"The Market Research Handbook is our company’s most frequently used source for information about Canadians. It is everything summarized in one easy to use publication. An excellent resource!"
Len Willschick, Manager, Consumer and Market Intelligence
Wrigley Canada

"Despite an incredible amount of detail, the clear and logical layout of the MRH makes it fast and easy to find the important information we are seeking. It is an invaluable tool."
Michael Mooy
National Marketing Director
Canadian Bar Insurance Association & CBA Financial

"Our commercial specialists find lots of good information that helps them produce good market reports on Canadian trends and features that us, being the US Commercial Service, can disseminate among American firms and exporters that want to expand into the Canadian market."
Marta Varisco, Trade Librarian/Commercial Assistant
U.S. Commercial Service
United States Embassy, Ottawa

"The MRH is very comprehensive and well organized. It gives me good insights into the key socio-economic characteristics both on a national and provincial level. It’s a great source to have and I often refer to it as a starting point, i.e. before asking for any custom data requests."
Jeannette Paschen, Assist. Manager - Research
British Columbia Lottery Corporation

"When I need statistical information the first source I check is the Market Research Handbook. …organized content, group breakdowns and national, plus regionalized content make it a most valuable source for innumerable projects." 
Jacqueline Hill
Group Publisher
New Homes, Condo Guide, Home & Décor magazines

"Today there are many sources to consider when finding data and they are not equally reputable.  The Market Research Handbook eliminates having to use multiple sources - it's all in one and from Canada's most respected statistical publisher."
Lisa Morch, Director of Knowledge Management
Leo Burnett Canada

"As a professional market researcher I have relied on this publication for years now.   Honestly, I find it one of the most useful reference books in my cabinet.  I keep it on hand & reference it regularly throughout my work.  As well, no one ever questions the data because they know it is fact based; so extremely credible.  Personally, I do not know what I would do without it."
Linda M. Todd
Manager, Marketing Insights
Whirlpool Canada

"The Stats Canada Market Research Handbook is a valuable resource that any business can use to develop marketing strategies.  It is comprehensive, well organized and easy to understand."
J. W. (Jim) Hart
National Manager, Retail and Service Clients
Client and Business Strategy
RBC Royal Bank

"A must have in everyone’s research library…an invaluable research tool that is easy to use, and clearly organized."
Susan Schielke
Director of Consumer Research Operations
ACNielsen Company of Canada

"…a great source for finding demographics and a wonderful tool to use with clients who are trying to find their target markets and where they stand competitively."
Pam Gartner
Entrepreneurship Development Assistant
Economic Development Services
Municipality of Chatham-Kent

"I find the Market Research Handbook to be easy to use, consistent and a current resource. It is invaluable for defining population parameters when designing sampling plans for customized quantitative research."
Karen Paul
Senior Marketing Research Consultant
Serecon Management Consulting Inc.

"…the easy to access statistical and demographic information are very convenient to help make quick informative decisions."
Jeff Glancie
Manager, Products
CGC Inc.

"I frequently use the guide as a quick source for key population statistics.  It is the quickest way to get access to numbers by demographic group, including future forecasts.  It is a key guide I use in my planning process."
Peter Nicov
Marketing Manager
Cadbury Schweppes