Using the Report

As a professional faced with understanding, monitoring and forecasting demographic trends and behaviours, you need information that you know is reliable, easily accessible and well documented. This publication is a useful tool for anyone who wants to know more about the characteristics of the Canadian population.

Use this valuable tool to:

• understand the population's behaviors
• detect emerging demographic trends
• plan for demographic changes
• estimate the needs for programs and services
• build marketing strategies
• detect emerging market trends
• and much more.