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The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data is equally relevant to consumer and to business-to-business marketing.

The data present profiles of key industries, including the small business sector, as well as of consumers in all the provinces and the 45 major cities across Canada. International trade data, households, families and selected economic indicators, to name a few, provide useful information for businesses seeking to expand or develop new product lines.

As well as including data from the 2001 Census and a wide range of other surveys, the 2006 edition also incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, data sources, and references to CANSIM.

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([B] = Bilingual; see "Bilingual products" below )

Subjects

Keywords

business services, consumer goods and services, consumer spending, families, handbooks, household expenditures, households, housing, income, industries, international trade, labour force, manufacturing industries, market research, population projections, retail trade, sales, services, small business, socioeconomic data, wholesale trade.

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Bilingual products

Some bilingual products have changed to separate English and French products. In these cases, back issues are bilingual and the more recent issues are unilingual.

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