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Thursday, August 1, 2002

Annual Survey of Advertising and Related Services

1999 and 2000

The advertising and related services industry earned revenues of $4.8 billion in 2000, up 8.7% from 1999. The profit margin for the industry was 9.5% in 2000, compared with 10.1% in 1999.

Results from the 2000 Annual Survey of Advertising and Related Services are now available. These data provide information such as the industry's revenue, expenditures, salaries and wages, profit margin, and the percentage distribution of revenue earned by type of service and client base.

Revised data for reference years 1997 and 1998 will be available on CANSIM as of August 23.

Available on CANSIM: table 360-0003.

For more information, or to enquire about the concepts, methods or data quality of this release, contact Paul McDonald (613-951-0665; mcdopau@stacan.ca), Service Industries Division.



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Date Modified: 2002-08-01 Important Notices