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| Average hours per week of radio listening, by province, age group and sex, fall 2006 | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Canada | N.L. | P.E.I. | N.S. | N.B. | Que. | Ont. | Man. | Sask. | Alta. | B.C. | |||||
| English | French | Total | |||||||||||||
| Males | |||||||||||||||
| 18 and over | 19.9 | 20.1 | 21.1 | 22.0 | 19.6 | 20.4 | 20.2 | 20.1 | 20.0 | 20.2 | 20.5 | 20.7 | 18.2 | ||
| 18 to 24 | 13.7 | 10.7 | 19.4 | 10.9 | 8.8 | 11.1 | 13.3 | 12.9 | 14.1 | 17.2 | 17.9 | 16.2 | 11.1 | ||
| 25 to 34 | 19.7 | 15.4 | 19.9 | 25.3 | 19.8 | 21.6 | 21.4 | 21.3 | 19.2 | 20.1 | 19.1 | 19.1 | 18.4 | ||
| 35 to 49 | 21.6 | 21.2 | 23.2 | 23.7 | 22.4 | 23.7 | 22.0 | 22.2 | 21.5 | 21.5 | 21.2 | 23.3 | 19.0 | ||
| 50 to 64 | 21.2 | 22.4 | 20.4 | 22.3 | 21.9 | 19.1 | 20.9 | 20.5 | 21.6 | 19.6 | 22.9 | 22.1 | 20.2 | ||
| 65 and over | 19.5 | 24.1 | 19.1 | 21.2 | 17.2 | 21.4 | 18.4 | 18.7 | 20.3 | 21.1 | 19.3 | 19.1 | 18.1 | ||
| Females | |||||||||||||||
| 18 and over | 19.5 | 21.1 | 21.7 | 21.0 | 19.1 | 23.1 | 19.5 | 19.9 | 19.9 | 18.8 | 19.7 | 19.0 | 17.4 | ||
| 18 to 24 | 14.6 | 15.6 | 22.7 | 16.3 | 18.2 | 15.4 | 13.3 | 13.5 | 15.3 | 10.9 | 14.5 | 15.3 | 13.2 | ||
| 25 to 34 | 16.9 | 15.8 | 22.0 | 20.1 | 15.7 | 20.5 | 17.2 | 17.7 | 17.5 | 16.7 | 15.3 | 15.8 | 14.4 | ||
| 35 to 49 | 19.7 | 21.1 | 21.0 | 21.3 | 18.8 | 23.0 | 21.0 | 21.1 | 19.9 | 17.8 | 18.7 | 19.9 | 16.7 | ||
| 50 to 64 | 20.9 | 23.0 | 23.5 | 22.1 | 21.4 | 22.6 | 20.6 | 20.7 | 21.2 | 20.6 | 22.9 | 20.5 | 19.5 | ||
| 65 and over | 22.7 | 26.6 | 19.0 | 21.8 | 20.1 | 29.1 | 20.9 | 22.0 | 23.6 | 24.6 | 23.7 | 22.1 | 21.0 | ||
| Teens | |||||||||||||||
| 12 to 17 | 7.6 | 6.8 | 8.7 | 8.7 | 9.1 | 10.3 | 5.4 | 6.1 | 7.8 | 9.1 | 7.1 | 9.2 | 7.2 | ||
| Total population | 18.6 | 19.5 | 20.2 | 20.4 | 18.5 | 20.8 | 18.6 | 18.8 | 18.9 | 18.4 | 18.7 | 18.8 | 16.9 | ||
| |||||||||||||||
| Percentage share of radio listening by format by province, fall 2006 | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Canada | N.L. | P.E.I. | N.S. | N.B. | Que. | Ont. | Man. | Sask. | Alta. | B.C. | |
| % | |||||||||||
| Adult contemporary | 22.3 | 11.1 | 15.0 | 13.1 | 35.8 | 28.1 | 25.8 | 9.8 | 21.3 | 10.6 | 14.8 |
| Album oriented rock | 6.0 | 1.7 | 21.9 | 7.5 | 3.2 | 3.2 | 6.4 | 7.6 | 12.6 | 9.8 | 5.1 |
| Canadian Broadcasting Corporation | 11.6 | 9.6 | 11.6 | 16.9 | 13.9 | 11.9 | 9.8 | 11.6 | 11.3 | 8.4 | 17.6 |
| Contemporary | 8.8 | 15.0 | 1.0 | 18.9 | 0.7 | 19.3 | 4.0 | 10.0 | 0.0 | 7.1 | 5.0 |
| Country | 10.0 | 18.7 | 26.8 | 24.1 | 15.1 | 0.6 | 8.1 | 19.7 | 36.9 | 22.9 | 7.9 |
| Dance | 0.5 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 0.0 | 0.0 |
| Easy listening | 3.6 | 0.0 | 0.0 | 0.0 | 0.0 | 3.6 | 4.5 | 1.6 | 0.0 | 2.3 | 5.5 |
| Gold/oldies/rock | 13.9 | 7.9 | 23.4 | 12.4 | 10.2 | 11.8 | 14.8 | 11.0 | 4.3 | 16.6 | 18.0 |
| Middle-of-the-road | 2.8 | 0.0 | 0.0 | 0.0 | 0.0 | 0.5 | 5.6 | 3.6 | 0.2 | 0.4 | 2.6 |
| Other | 6.3 | 6.7 | 0.2 | 6.0 | 14.1 | 4.1 | 4.1 | 10.4 | 6.2 | 10.4 | 12.2 |
| Sports | 1.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.3 | 1.4 | 0.0 | 0.1 | 1.5 | 2.0 |
| Talk | 10.2 | 29.3 | 0.0 | 1.0 | 2.1 | 14.5 | 9.7 | 14.0 | 6.7 | 9.8 | 5.2 |
| U.S. stations | 3.0 | 0.0 | 0.1 | 0.1 | 4.9 | 2.1 | 4.5 | 0.8 | 0.4 | 0.2 | 4.2 |
| Total listening | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
