Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.
Canadian hoteliers' continued to be less optimistic about the business outlook in the traveller accommodation industry in the fourth quarter of 2009. However, their outlook is less negative than it was in the previous quarter.
Almost two-thirds (65%) of hoteliers expected occupancy rates to be lower than they were during the same quarter last year, while 8% anticipated increases. Thus, the balance of opinion, or difference between the two, was -57.
As has been the case since the first quarter of 2009, more hotel managers (58%) expected average daily room rates to be lower for the remainder of this year compared with those (7%) who expected room rates to be higher.
Regional economic conditions continued to be the most commonly-cited business impediment (64%). In contrast, 29% of the respondents cited this as an impediment when surveyed for the same quarter of 2008.
Note: The Business Conditions Survey for the traveller accommodation industries is a voluntary survey sent to 1,453 businesses, mostly hotels. The balance of opinion is determined by subtracting the proportion of traveller accommodation businesses that stated their business activity would be lower relative to the same quarter of the previous year, from the proportion who believed their activity would be higher.
The survey is made possible with the support of industry partners, the Canadian Tourism Commission, the Ontario Ministry of Tourism, Tourism Saskatchewan, Nova Scotia Department of Tourism, Culture and Heritage, and Industry Canada.
Definitions, data sources and methods: survey number 5050.
For more information, or to enquire about the concepts, methods or data quality of this release, contact Irene Ross (613-951-6305; fax: 613-951-6696; email@example.com) or Joan Farnworth (613-951-6303; firstname.lastname@example.org), Service Industries Division.
|Fourth quarter 2008||First quarter 2009||Second quarter 2009||Third quarter 2009||Fourth quarter 2009|
|Anticipated number of room nights booked|
|About the same (%)||44||26||18||19||29|
|Balance of opinion||-37||-60||-75||-70||-56|
|Anticipated occupancy rate|
|About the same (%)||46||26||18||18||27|
|Balance of opinion||-33||-59||-74||-71||-57|
|Anticipated number of corporate and/or commercial travellers in this business unit|
|About the same (%)||54||31||24||24||31|
|Balance of opinion||-27||-61||-70||-71||-58|
|Anticipated average daily room rate|
|About the same (%)||46||50||33||31||34|
|Balance of opinion||0||-23||-46||-55||-51|
|Anticipated total number of hours worked by employees in this business unit|
|About the same (%)||56||35||26||32||37|
|Balance of opinion||-24||-61||-71||-64||-58|
|Third quarter 2008||Fourth quarter 2008||First quarter 2009||Second quarter 2009||Third quarter 2009|
|Regional economic conditions||29||46||54||66||64|
|Excess room supply||27||32||36||37||36|
|Exchange rate fluctuations||46||40||28||34||27|
|Lack of attractions or complementary facilities in the vicinity||16||19||20||21||20|
|Shortage of skilled labour||28||19||11||13||16|
|Shortage of unskilled labour||31||16||10||11||14|
|Abnormal weather and/or natural disasters||9||19||8||10||12|
|No difficulties at this time||17||15||10||8||11|
|Canada's reputation as a desired tourist destination||16||15||10||13||9|