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Business Conditions Survey: Traveller accommodation industries

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Fourth quarter 2009 (outlook) (Previous release)

Canadian hoteliers' continued to be less optimistic about the business outlook in the traveller accommodation industry in the fourth quarter of 2009. However, their outlook is less negative than it was in the previous quarter.

Balance of opinion of expected occupancy rates

Almost two-thirds (65%) of hoteliers expected occupancy rates to be lower than they were during the same quarter last year, while 8% anticipated increases. Thus, the balance of opinion, or difference between the two, was -57.

As has been the case since the first quarter of 2009, more hotel managers (58%) expected average daily room rates to be lower for the remainder of this year compared with those (7%) who expected room rates to be higher.

Regional economic conditions continued to be the most commonly-cited business impediment (64%). In contrast, 29% of the respondents cited this as an impediment when surveyed for the same quarter of 2008.

Note: The Business Conditions Survey for the traveller accommodation industries is a voluntary survey sent to 1,453 businesses, mostly hotels. The balance of opinion is determined by subtracting the proportion of traveller accommodation businesses that stated their business activity would be lower relative to the same quarter of the previous year, from the proportion who believed their activity would be higher.

The survey is made possible with the support of industry partners, the Canadian Tourism Commission, the Ontario Ministry of Tourism, Tourism Saskatchewan, Nova Scotia Department of Tourism, Culture and Heritage, and Industry Canada.

Available on CANSIM: tables 351-0004 and 351-0005.

Definitions, data sources and methods: survey number 5050.

For more information, or to enquire about the concepts, methods or data quality of this release, contact Irene Ross (613-951-6305; fax: 613-951-6696; irene.ross@statcan.gc.ca) or Joan Farnworth (613-951-6303; joan.farnworth@statcan.gc.ca), Service Industries Division.

Table 1

Traveller accommodation industries
  Fourth quarter 2008 First quarter 2009 Second quarter 2009 Third quarter 2009 Fourth quarter 2009
Anticipated number of room nights booked          
About the same (%) 44 26 18 19 29
Higher (%) 10 7 3 5 7
Lower (%) 47 67 78 76 64
Balance of opinion -37 -60 -75 -70 -56
Anticipated occupancy rate          
About the same (%) 46 26 18 18 27
Higher (%) 10 8 4 5 8
Lower (%) 44 66 78 76 65
Balance of opinion -33 -59 -74 -71 -57
Anticipated number of corporate and/or commercial travellers in this business unit          
About the same (%) 54 31 24 24 31
Higher (%) 10 4 3 3 6
Lower (%) 36 65 73 74 64
Balance of opinion -27 -61 -70 -71 -58
Anticipated average daily room rate          
About the same (%) 46 50 33 31 34
Higher (%) 27 13 10 7 7
Lower (%) 27 37 57 62 58
Balance of opinion 0 -23 -46 -55 -51
Anticipated total number of hours worked by employees in this business unit          
About the same (%) 56 35 26 32 37
Higher (%) 10 2 2 2 3
Lower (%) 34 63 72 66 60
Balance of opinion -24 -61 -71 -64 -58
  Third quarter 2008 Fourth quarter  2008 First quarter 2009 Second quarter 2009 Third quarter 2009
  %
Business impediments          
Regional economic conditions 29 46 54 66 64
Excess room supply 27 32 36 37 36
Exchange rate fluctuations 46 40 28 34 27
Lack of attractions or complementary facilities in the vicinity 16 19 20 21 20
Shortage of skilled labour 28 19 11 13 16
Public health 1 1 0 15 15
Shortage of unskilled labour 31 16 10 11 14
Abnormal weather and/or natural disasters 9 19 8 10 12
No difficulties at this time 17 15 10 8 11
Canada's reputation as a desired tourist destination 16 15 10 13 9
Security concerns 3 5 3 3 4
Note(s):
Results have been rounded.