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Retail trade

October 2011 (Previous release)

Retail sales rose 1.0% to $38.6 billion in October, a third consecutive monthly increase. Gains were reported in 7 of 11 subsectors, representing 76% of retail sales. The increase was led by higher sales at motor vehicle and parts dealers and gasoline stations.

In volume terms, sales were also up for a third month in a row, rising 0.6% in October.

Retail sales increase in October

Retail sales increase in October

Motor vehicle and parts dealers saw a 2.0% increase in sales in October. This gain was mainly accounted for by higher sales at new car dealers (+2.4%), which rose for a third straight month. Sales increases were also reported in the "other motor vehicle dealers" industry (+2.4%) and at automotive parts, accessories and tire stores (+1.6%). Used car dealers reported a 2.9% decline.

Note to readers

All the data in this release are seasonally adjusted and in current dollars, unless otherwise noted.

Total retail sales by volume are measured by deflating values in current dollars of the various trade groups using consumer price indexes. This retail sales in chained dollars series (2002) is a chain Fisher volume index with 2002 as the reference year.

Gasoline station sales rose 1.8%, mainly reflecting higher prices at the pump. Sales in this subsector have been on an upward trend since the middle of 2010.

Sales at food and beverage stores increased for a fifth consecutive month, rising 0.6% in October. Gains were reported by all store types in this subsector.

Clothing and clothing accessories stores sales went up 1.9%. The largest contributor to the increase was clothing stores (+1.6%). Jewellery, luggage and leather store sales rose 3.5%, continuing a strong upward trend that began in spring 2011.

Sales advanced 1.7% at sporting goods, hobby, book and music stores. Sales at these stores have grown 5.0% since July.

General merchandise store sales, which account for 12% of total retail sales, decreased 0.5%.

Sales at furniture and home furnishings stores decreased for a second consecutive month, declining 0.8% in October. Lower sales at furniture stores (-1.5%) were partially offset by a 0.3% gain in sales at home furnishings stores.

Highest growth in Western provinces

Retail sales rose in eight provinces in October, with the Western provinces reporting the highest growth.

Alberta (+3.0%) registered the largest sales gain, in part reflecting strong sales of new motor vehicles.

Sales in British Columbia rose 1.7% in October following an upward trend that started at the end of 2010.

Sales in both Manitoba and Saskatchewan rose 1.9%.

After two consecutive monthly gains, sales in Ontario edged down 0.1% in October.

Table 1

Retail sales by province and territory – Seasonally adjusted
  October 2010 September 2011r October 2011p September to October 2011 October 2010 to October 2011
   $ millions % change
Canada 36,988 38,228 38,598 1.0 4.4
Newfoundland and Labrador 621 666 667 0.2 7.4
Prince Edward Island 149 160 162 1.2 8.7
Nova Scotia 1,063 1,109 1,109 0.0 4.3
New Brunswick 891 939 952 1.3 6.8
Quebec 8,410 8,501 8,566 0.8 1.9
Ontario 13,178 13,539 13,525 -0.1 2.6
Manitoba 1,314 1,387 1,414 1.9 7.6
Saskatchewan 1,274 1,383 1,409 1.9 10.6
Alberta 5,058 5,420 5,584 3.0 10.4
British Columbia 4,890 4,978 5,065 1.7 3.6
Yukon 52 57 57 0.6 11.0
Northwest Territories 59 58 58 0.0 -0.5
Nunavut 28 30 30 -1.2 4.6
revised
preliminary
Note(s):
Figures may not add up to total as a result of rounding.

Table 2

Retail sales by industry – Seasonally adjusted
  October 2010 September 2011r October 2011p September to October 2011 October 2010 to October 2011
   $ millions % change
Total retail trade 36,988 38,228 38,598 1.0 4.4
Total excluding motor vehicle and parts dealers 28,777 29,685 29,885 0.7 3.9
Total excluding motor vehicle and parts dealers and gasoline stations 24,497 24,843 24,956 0.5 1.9
Motor vehicle and parts dealers 8,212 8,543 8,713 2.0 6.1
New car dealers 6,594 6,839 7,000 2.4 6.2
Used car dealers 489 520 505 -2.9 3.4
Other motor vehicle dealers 592 609 624 2.4 5.4
Automotive parts, accessories and tire stores 537 575 584 1.6 8.7
Furniture and home furnishing stores 1,244 1,244 1,234 -0.8 -0.8
Furniture stores 793 780 768 -1.5 -3.1
Home furnishings stores 451 464 466 0.3 3.2
Electronics and appliance stores 1,209 1,167 1,175 0.7 -2.8
Building material and garden equipment and supplies dealers 2,211 2,283 2,274 -0.4 2.9
Food and beverage stores 8,663 8,734 8,787 0.6 1.4
Supermarkets and other grocery (except convenience) stores 6,160 6,178 6,197 0.3 0.6
Convenience stores 552 554 564 1.9 2.2
Specialty food stores 417 420 433 3.1 3.8
Beer, wine and liquor stores 1,534 1,582 1,593 0.7 3.8
Health and personal care stores 2,695 2,626 2,669 1.7 -1.0
Gasoline stations 4,279 4,843 4,929 1.8 15.2
Clothing and clothing accessories stores 2,060 2,145 2,186 1.9 6.1
Clothing stores 1,602 1,658 1,685 1.6 5.2
Shoe stores 235 243 248 2.3 5.5
Jewellery, luggage and leather goods stores 223 244 253 3.5 13.3
Sporting goods, hobby, book and music stores 959 955 971 1.7 1.3
General merchandise stores 4,568 4,806 4,783 -0.5 4.7
Department stores x 2,255 2,257 0.1 x
Other general merchandise stores x 2,551 2,525 -1.0 x
Miscellaneous store retailers 888 884 876 -0.8 -1.3
revised
preliminary
suppressed to meet the confidentiality requirements of the Statistics Act
Note(s):
Figures may not add up to total as a result of rounding.

It is possible to consult the tables of unadjusted data by industry and by province and territory from the Tables by subject module of our website.

For information on related indicators, refer to the Latest statistics page on our website.

Available on CANSIM: tables 080-0020 and 080-0021.

Definitions, data sources and methods: survey numbers, including related surveys, 2406 and 2408.

The October 2011 issue of Retail Trade (63-005-X, free) will be available shortly.

Data on retail trade for November will be released on January 24, 2012.

For more information, or to order data, contact Client Services (toll-free 1-877-421-3067; 613-951-3549; retailinfo@statcan.gc.ca). For analytical information, or to enquire about the concepts, methods or data quality of this release, contact Jake W. Purdy (613-951-0984), Distributive Trades Division.