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Culture Satellite Account, 2010

Released: 2014-09-10

Today, Statistics Canada releases the first Canadian Culture Satellite Account, which estimates that culture contributed 3.1% to the Canadian economy in 2010 while sport contributed 0.3%. The CSA measures the economic importance of culture and sport in the Canadian economy in terms of output, gross domestic product (GDP) and employment (number of jobs).

There were 647,300 culture jobs in 2010, accounting for 3.7% of total employment.

GDP associated with culture activities (culture GDP) was $47.8 billion in 2010. Audio-visual and interactive media ($14.8 billion), visual and applied arts ($10.2 billion) and written and published works ($10.0 billion) were the largest contributors to culture GDP.

Chart 1  Chart 1: Culture gross domestic product, by domain, 2010  - Description and data table
Culture gross domestic product, by domain, 2010 

Chart 1: Culture gross domestic product, by domain, 2010  - Description and data table

Broadcasting contributed the most to the audio-visual and interactive media domain, adding $8.1 billion to culture GDP, followed by film and video ($3.4 billion). Within visual and applied arts, design ($3.2 billion) contributed the most to culture GDP. The newspaper ($2.8 billion) sub-domain contributed the most to the written and published works domain.

Chart 2  Chart 2: Culture gross domestic product, by sub-domain, 2010 - Description and data table
Culture gross domestic product, by sub-domain, 2010

Chart 2: Culture gross domestic product, by sub-domain, 2010 - Description and data table

There were 93,500 sport jobs in 2010, representing 0.5% of total employment.

GDP associated with sport activities (sport GDP) was $4.5 billion in 2010. The largest contributors to sport GDP were organized sports ($1.9 billion), followed by education and training ($1.4 billion).

Chart 3  Chart 3: Sport gross domestic product, by domain, 2010 - Description and data table
Sport gross domestic product, by domain, 2010

Chart 3: Sport gross domestic product, by domain, 2010 - Description and data table

  Note to readers

The Culture Satellite Account (CSA) is a joint initiative of Statistics Canada, all provincial and territorial governments, other federal agencies, numerous cities as well as non-governmental organizations. The CSA has been developed by applying the 2011 Canadian Framework for Culture Statistics to the Canadian System of Macroeconomic Accounts. The CSA provides an accounting framework to identify and measure culture and sport in Canada.

The CSA identifies the "culture" and "sport" dimensions from within the Canadian economy and provides measures of the economic importance of culture (inclusive of the arts and heritage) and sport in Canada in terms of output, gross domestic product and employment. These estimates are comparable with similar measures for the overall Canadian economy. The CSA estimates for reference year 2010 were derived primarily from the 2010 Input-output Accounts.

Within the CSA, culture is defined as a creative, artistic activity, the goods and services produced by it, and the preservation of heritage.

Culture GDP is the gross domestic product (GDP) associated with culture activities. This is the value added related to the production of culture goods and/or services across the economy regardless of the producing industry.

Sport is defined as an individual or group activity often pursued for fitness during leisure time, which may be undertaken for fun or competition. Sport includes recreational sports and physical activities, as well as professional, semi-professional or amateur sport clubs and independent athletes that are primarily engaged in presenting sporting events before an audience.

Sport GDP is the GDP associated with sport activities. This is the value added related to the production of sport goods and/or services across the economy regardless of the producing industry.

Culture output is defined as culture goods or services produced in the Canadian economy.

Sport output is defined as sport goods or services produced in the Canadian economy.

Culture and/or sport jobs are defined as the number of jobs that are related to the production of culture and/or sport goods and/or services.

The System of macroeconomic accounts module, accessible from the Browse by key resource module of our website, features an up-to-date portrait of national and provincial economies and their structure.

The paper "Canadian Culture Satellite Account" is now available as part of the Income and Expenditure Accounts Technical Series (Catalogue number13-604-M). From the Browse by key resource module of our website under Publications.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; infostats@statcan.gc.ca) or Media Relations (613-951-4636; mediahotline@statcan.gc.ca).

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