The Data Journey: What you need to know for successful navigation

Catalogue number: 892000062020007

Release date: September 23, 2020 Updated: October 22, 2021

In this video you will learn about the steps and activities in the data journey, as well as the foundation supporting it.

No previous knowledge is required. The data journey represents the key stages of the data process. The journey is not necessarily linear. It is intended to represent the different steps and activities that could be undertaken to produce meaningful information from data. Not everyone who uses data will do all of these steps.

No previous knowledge is necessary.

Data journey step
Foundation
Data competency
  • Data discovery
  • Data management and organization
Audience
Basic
Suggested prerequisites
N/A
Length
04:37
Cost
Free

Watch the video

The Data Journey: What you need to know for successful navigation - Transcript

(The Statistics Canada symbol and Canada wordmark appear on screen with the title: "The Data Journey: What you need to know for successful navigation")

Data 101: Data Journey

The training videos in this series are organized around a data journey. This video tells you what you need to know for successful navigation.

Learning goals

In this video you'll learn about the steps and activities in the data journey as well as the foundation supporting it.

No previous knowledge is required.

Steps of a data journey

(Diagram of the Steps of the data journey: Step 1 - define, find, gather; Step 2 - explore, clean, describe; Step 3 - analyze, model; Step 4 - tell the story. The data journey is supported by a foundation of stewardship, metadata, standards and quality.)

The data journey represents the key stages of the data process. The journey is not necessarily linear. It is intended to represent the different steps and activities that could be undertaken to produce meaningful information from data.

Not everyone who uses data will do all of these steps, for example. You might already have gathered and cleaned data ready for analysis. Therefore you might only need to do the last two steps.

Step 1: Define, find and gather

(Diagram of the Steps of the data journey with an emphasis on "Define, find, gather".)

(Text on screen: Showing relationship between two things)

The first step is to define the question you need to answer or data gap you need to fill. Next is to find the right data to answer that question, or fill that data gap. If such data doesn't exist, you may need to figure out a way to gather it, like through a new survey, for example. In this first step you will use one or more of the following competencies: data discover, data gathering and/or data management and organization.

Step 2: Explore, clean and describe

(Diagram of the Steps of the data journey with an emphasis on "Explore, clean, describe".)

Once you have defined the need and found the data, the next thing is to get to know it. If you're already familiar with the data, then you might know what to expect. On the other hand, if the data is new to you, then you should spend some time exploring the formats variables and looking for errors and missing values. It may be necessary to clean the data before using it for analysis. It is important to document what you found and what you did to clean the data.

The product at the end of this step is data ready for analysis. In this step you will use one or more of the following competencies: data cleaning and or data exploration.

Step 3: Analyse and model

(Diagram of the Steps of the data journey with an emphasis on "Analyze, model".)

If you were doing analysis to describe a phenomenon, draw conclusions about a population or make predictions about future events, then your data journey continues. The purpose of doing analysis and modeling is to use statistical techniques to turn the data into information to provide meaningful insights that address your previously determined information needs. In this step, you'll use one or more of the following competencies: data analysis, data modeling and/or evaluating decisions based on data.

Step 4: Tell the story

(Diagram of the Steps of the data journey with an emphasis on "Tell the story".)

The statistical information that comes from analysis and modeling is easier to digest if it is presented in some sort of story. It could be a research paper, an infographic, a briefing for management, or some combination of these and other data presentation methods. In this step, you'll use one or more of the following competencies: data interpretation, data visualization and/or storytelling.

Build your data journey on a solid foundation

(Diagram of the Steps of the data journey. The data journey is supported by a foundation of stewardship, metadata, standards and quality.)

In order to successfully follow the steps of the data journey, it is essential to build your work on a solid foundation of stewardship, metadata, standards and quality.

Stewardship encompases all activities to govern, safeguard and protect data.

Metadata should describe all the processing and manipulation that the data has undergone.

Standard methods, practices and classifications should be applied throughout.

Quality should be proactively managed throughout the process and relevant quality indicators should accompany all deliverables.

Recap of key points

The data journey steps are: defined, find, gather; explore clean, describe; analyzing, model, and tell the story. Not everyone who uses data will do all these steps themselves. For example, you might get already gathered and clean data ready for analysis. The data journey is supported throughout by a foundation of stewardship, metadata, standards and quality.

Further learning

You are welcome to watch the videos in any order you choose. If you're not sure where to go next, we recommend Types of Data and Gathering Data.

(The Canada Wordmark appears.)

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