Archived – Strategic outcome

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All Statistics Canada programs and sub-programs are undertaken to support the following strategic outcome:

Strategic Outcome

Canadians have access to timely, relevant and quality statistical information on Canada’s changing economy and society for informed debate, research and decision making on social and economic issues.

These programs and sub-programs, which comprise the program alignment architecture of record for 2012/2013, are as follows:

  • Program 1: Economic Statistics
    • Sub-program 1.1: System of National Accounts
    • Sub-program 1.2: Analytical Studies
    • Sub-program 1.3: Industry Statistics
    • Sub-program 1.4: Economy-wide Statistics
    • Sub-program 1.5: Agriculture, Technology and Transportation Statistics
  • Program 2: Social Statistics
    • Sub-program 2.1: Institutions and Social Statistics
    • Sub-program 2.2: Health Statistics
    • Sub-program 2.3: General Social Statistics
    • Sub-program 2.4: Labour and Household Statistics
    • Sub-program 2.5: Socio-economic Analysis
  • Program 3: Census, Demography and Aboriginal Statistics
    • Sub-program 3.1: Census of Agriculture
    • Sub-program 3.2: Demography
    • Sub-program 3.3: Aboriginal Statistics
    • Sub-program 3.4: Census of Population
  • Program 4: Internal Services

Note on presentation of sub-program information:

The information presented in the 2012/2013 Departmental Performance Report (DPR) is consistent with the Program Alignment Architecture (PAA) and the Performance Measurement Framework used for the corresponding 2012/2013 Report on Plans and Priorities. However, Statistics Canada's reporting in the present DPR is not completely aligned with the new Treasury Board standards. In 2013/2014, the Agency introduced significant changes to its PAA: as a result, Statistics Canada will only be in a position to publish more detailed sub-program information starting with next year's DPR, and will then be completely aligned with the new Treasury Board standards.

Table 1Performance Indicators - Total Departmental
This table identifies Statistics Canada’s strategic outcome, displays its performance indicators, their targets and their 2012/2013 performance.
Performance Indicators Footnote 1 Targets 2012/2013 Performance
Number of visits to the Statistics Canada website Maintain last year's level (18,500,000) There were 20,658,574 visits to the website.

Visits to the overall website have increased relative to last year, in part because CANSIM became free and because of the releases of census data.
Number of visits to CANSIM (excluding census) 550,000 971,601

Since CANSIM became a free resource in February 2012, the number of visits have increased; this general rising trend in usage is continuing. Many new tables have also been created.
Number of users who start their visit on the Statistics Canada website rather than arriving by way of an external link Maintain current level, i.e., 45% of the number of visits (or 8,325,000) 39% (or 7,945,163)

The percentage of direct traffic to the Statistics Canada website was somewhat lower than expected, although the overall number of visits did increase slightly during the same period. The target was 8,325,000 users; the result was 7,945,163. This can be attributed to an increase in other types of traffic coming from social media platforms and search engines.
Number of users engaged in Statistics Canada's social media Increases annually
2012/2013 benchmark year: 37,800 users

The number of users engaged in Statistics Canada's social media (Twitter, Facebook and YouTube) is 63,128. Statistics Canada's Twitter followers doubled during fiscal year 2012/2013 from the previous year; the number of Facebook fans grew by five times from the previous year.
Percentage of users having obtained what they needed 75% 82%

The percentage exceeds the target because of a number of factors. An important factor is the collaboration between Statistical Information Services (SIS) and subject-matter areas, who provide ongoing subject-matter training to SIS. Other factors may include improved dissemination officer recruitment and training, the wide range of Statistics Canada data, the different modes of access, and the Agency's outreach activities, which inform users of products and services that meet their needs and guide them to those products and services.
Number of media mentions 7,000 This refers to the number of times 'Statistics Canada', 'Statistique Canada', or a version of that term (such as Stats Can) appears within the monitored universe of media outlets. The target was 7,000 media mentions; 6,857 mentions were reported in 2012/2013, slightly below target. This is mainly because of the lower-than-expected number of articles relating to the census. The census population and dwelling release, which in every census cycle garners the most coverage, was published in the previous fiscal year, 2011/2012.
Rating on areas of management, as defined in the Management Accountability Framework Obtain rating of at least 'acceptable' in all areas of management Six areas of management were evaluated as part of the 2012/2013 Management Accountability Framework. Statistics Canada obtained a rating of 'strong' or 'acceptable' in all six areas. The rating for Quality and Use of Evaluation increased from 'opportunity for improvement' to 'acceptable'. The rating for Values-based Leadership and Organizational Culture and for Effectiveness of Financial Management and Control increased from 'acceptable' to 'strong'. The rating for the other three assessed areas—Effectiveness of Internal Audit Function, Integrated Risk Management, and Excellence in People Management—remained 'acceptable'.


Footnote 1

See Section 4 for indicator definitions.

Return to footnote 1 referrer

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