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  • 1. Television: Glorious Past, Uncertain Future Archived
    Articles and reports: 63F0002X1995006
    Description:

    This paper traces the path of television in Canada, from its introduction in 1952 to the present, examines its economics, discusses aspects of its content and takes a glimpse at its future.

    Television stations compete more than ever before for advertising dollars. This reflects the increase in the number of stations as well as the emergence of specialty channels. At the same time, technological advancements have expanded the use television to more than just program viewing, while the average viewing time is on the decline. There exists an asymmetry between revenue generation and program expenses. Specifically, the advertising revenues generated by news and information do not cover the cost of production, while drama generates more advertising revenues than is required for its production or purchase.

    The multi-channel universe promised by direct to home satellite broadcasting not only threatens even more the advertising revenue of television stations, but exerts further pressure on cable companies as well.

    Release date: 1998-11-20
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  • 1. Television: Glorious Past, Uncertain Future Archived
    Articles and reports: 63F0002X1995006
    Description:

    This paper traces the path of television in Canada, from its introduction in 1952 to the present, examines its economics, discusses aspects of its content and takes a glimpse at its future.

    Television stations compete more than ever before for advertising dollars. This reflects the increase in the number of stations as well as the emergence of specialty channels. At the same time, technological advancements have expanded the use television to more than just program viewing, while the average viewing time is on the decline. There exists an asymmetry between revenue generation and program expenses. Specifically, the advertising revenues generated by news and information do not cover the cost of production, while drama generates more advertising revenues than is required for its production or purchase.

    The multi-channel universe promised by direct to home satellite broadcasting not only threatens even more the advertising revenue of television stations, but exerts further pressure on cable companies as well.

    Release date: 1998-11-20
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