Student worksheet 1
Using the Internet in your business

Developing Your Business Idea

In the first part of this exercise, imagine that you operate a business and are planning to sell some of your products and services over the Internet to your customers.

First, describe your business in a few sentences. This could be any business that interests you. To help you, think of the products you would like to make or sell (Try to think of 2-3 products or services – they may be related). As an example, if your business is a sporting goods store, then your products and services might include shoe sales, equipment repair, and uniform design and stitching. Be creative – think of what you enjoy doing and turn it into a business opportunity!

To help you through this process, fill in the following information below:

1. Name of your business: ________________________________

2. Brief description of your business: _______________________
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3. List 2-3 specific products or services that you wish to sell:

   Product or Service #1: ________________________________
   Product or Service #2: ________________________________
   Product or Service #3: ________________________________

4. Your next step as business owner is to write down who you think would most likely buy your products and services. This is your "target market". Hint: To do so, describe your market by answering the following questions in 1 sentence each:

   1. Are your products aimed at a certain group of people? (Try to think of what particular needs your products or services meet) ______________________________________________
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   2. What age groups (children, teenagers, adults, the elderly) do you think would be most interested in your products or services?
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   3. Do you think that your products or services would be most popular among families, or perhaps individuals living on their own?
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   4. How much do your products or services cost? Do you think your products would be affordable for most people or do they tend to be expensive?
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