Table 2
Percentage of people who chose or boycotted a product for ethical reasons and rate of participation in various forms of political activity, select characteristics, 2008

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  Chose or boycotted a product for ethical reasons Searched for information on a political issue Contacted a newspaper or a politician Signed a petition Attended a public meeting
2003 2008 2008
percentage
Total 20 27 27 13 24 19
Men 21 27 32 15 24 22
Women 20 27 23* 11* 25 16*
Age
25 to 34 26* 32 35* 8* 25 13*
35 to 44 24 29 29* 13 27 18*
45 to 54 22 30 26 13 27 21
55 to 64 19* 27* 26 16* 25 24*
65 and older 8* 15* 20* 14 16* 20
Highest level of education
Less than a high school diploma 6* 8* 10* 6* 12* 11*
High school diploma 17 22 22 11 22 18
Diploma from a college or trade school 22* 28* 26* 12 26* 19
University degree 35* 41* 44* 18* 31* 25*
Household income
Less than $20,000 13 15 18 8 16 13
$20,000 to $39,999 15* 19 21 10 20 16
$40,000 to $59,999 20* 24* 25* 12* 24* 19*
$60,000 to $99,999 27* 30* 28* 13* 28* 20*
$100,000 or more 33* 40* 39* 17* 31* 24*
$100,000 to $149,999 38* 37* 14* 30* 22*
$150,000 or more 42* 42* 20* 32* 28*
Marital status
Married 19 26 28 14 24 21
Common-law 25* 36* 29 11* 28* 18*
Widowed 8* 13* 15* 10* 14* 14*
Separated 21 27 26 12 28 19
Divorced 21* 26 22* 12 24 18*
Single 25* 31* 33* 9* 25 15*
Children aged 0 to 12 years in the household
No 20 26 27 13 24 24
Yes 22* 29* 29* 12 26 26
Immigrant status
Born in Canada/Canadian citizens by birth 22* 29* 27 13* 27* 20*
Other immigrants (arrived before 1990) 17* 24* 29 14* 21* 19*
Recent immigrants (arrived in 1990 or after) 11 12 28 8 10 11
Province of residence
Newfoundland and Labrador 11* 14* 18* 12* 30* 25*
Prince Edward Island 12* 22* 24* 21 19* 29*
Nova Scotia 16* 24* 22* 16 23 20
New Brunswick 12* 14* 19* 13 19* 22
Quebec 21 29 21* 7* 24 15*
Ontario 20 27 31 14 24 20
Manitoba 17* 24* 27* 15 23 20
Saskatchewan 17* 19* 25* 14 18* 21
Alberta 22 23* 33 16 20* 21
British Columbia 25* 31* 30 15 31* 22*
Region of residence
Toronto 21* 28* 35* 14 21* 17*
Montréal 25* 31* 21 6* 23 12*
Vancouver 23* 30* 31* 12 26 16*
Ottawa–Gatineau 23* 34* 36* 15 30 22
Calgary 26* 28* 39* 17* 18* 18*
Edmonton 24* 22 32* 14 17* 18*
Québec 21* 35* 28* 9E 22 14*
Winnipeg 19 29* 29* 16 21* 16*
Other census metropolitan areas 21* 28* 29* 14 28 20*
Medium-sized urban areas (census agglomerations) 16 25* 24* 13 24 20*
Outside census metropolitan areas and census agglomerations 16 21 20 13 26 25
Confidence in major corporations
A great deal of confidence  10 13 20 9 16 14
Quite a lot of confidence 18* 23* 25* 11 21* 19*
Not very much confidence 27* 34* 32* 15* 30* 21*
No confidence at all 35* 37* 34* 17* 31* 21*
Religious affiliation
No 31 36 34 14 27 19
Yes 18* 25* 26* 12* 24* 19
Feeling of personal control
1 to less than 3 12 18 21 12 19 17
3 to less than 3.5 16* 21* 22 11 21 16
3.5 to less than 4 22* 28* 28* 12 25* 19
4 to less than 4.5 26* 29* 30* 13 26* 20*
4.5 to 5 36* 43* 41* 19* 34* 25*
Participation in organized groups (number)
None 11 16 18 6 14 8
1 or 2 19* 25* 23* 9* 20* 13*
3 or 4 24* 31* 32* 15* 29* 22*
5 or more 36* 42* 44* 26* 41* 40*
† reference group
* statistically significant difference from the reference group at p < 0.05
Source: Statistics Canada, General Social Survey, 2003 and 2008.