Table A.1
Logistic regressions of factors associated with ethical consumption

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  Unadjusted results1 Model with socioeconomic variables only Model with attitudes, values and personality traits Full model
odds ratio
Sex
Men 1.00 1.00 1.00
Women 1.00 1.02 1.10
Age
25 to 54 1.00 1.00 1.00
65 or older 0.42* 0.60* 0.64*
Highest level of education
Less than a high school diploma 0.31* 0.36* 0.41*
High school diploma 1.00 1.00 1.00
Diploma from a college or trade school 1.33* 1.25* 1.19*
University degree 2.37* 2.38* 1.88*
Household income
Less than $60,000 1.00 1.00 1.00
$60,000 to $99,999 1.63* 1.18* 1.16*
$100,000 or more 2.47* 1.49* 1.42*
Marital status
Married 1.00 1.00 1.00
Common-law 1.60* 1.37* 1.32*
Other 0.99 1.17* 1.14*
Children aged 0 to 12 years in the household
No 1.00 1.00 1.00
Yes 1.12* 0.94 0.91
Immigrant status
Born in Canada/Canadian citizens by birth 2.88* 4.27* 3.16*
Recent immigrants (arrived in 1990 or after)  1.00 1.00 1.00
Other immigrants (arrived before 1990) 2.24* 3.20* 2.51*
Region of residence
Atlantic 0.61* 0.64* 0.70*
Quebec 1.08 1.12 1.43*
Ontario 1.00 1.00 1.00
Prairies 0.78* 0.79* 0.76*
British Columbia 1.20* 1.28* 1.13
Type of region of residence
Census metropolitan areas and census agglomerations 1.00 1.00 1.00
Outside census metropolitan areas and census agglomerations 0.66* 0.81* 0.78*
Confidence in major corporations
A great deal of confidence 1.00 1.00 1.00
Quite a lot of confidence 1.93* 1.70* 1.36*
Not very much confidence 3.44* 3.03* 2.61*
No confidence at all 3.97* 4.08* 3.64*
Religious affiliation
No 1.00 1.00 1.00
Yes 0.62* 0.63* 0.67*
Feeling of personal control 1.74* 1.54* 1.20*
Participation in organized groups (number)
None 1.00 1.00 1.00
1 or 2 1.70* 1.54* 1.29*
3 or 4 2.31* 2.04* 1.59*
5 or more 3.77* 3.34* 2.50*
† reference group
* statistically significant difference from the reference group at p < 0.05
1. Odds ratios when the other factors are not controlled. Corresponds to the descriptive percentages presented in Table 1, but changed to odds ratios to enhance the interpretation of Table 2.
Source: Statistics Canada, General Social Survey, 2008.