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Cable’s changing revenue mix
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The addition of large numbers of Internet and telephony customers has led to changes in the mix of the cable industry’s operating revenues.
Subscription revenues from non-traditional services accounted for 39.4% of all subscription revenues for the industry in 2007, compared with 24.3% in 2003 and 3.8% in 1999. Those revenues rose by 32.2% in 2007 to 2.7 billion, while those from subscriptions to traditional television services rose 6.4% to $4.1 billion.
From December 2006 to December 2007, the proportion of households using cable telephone services expanded from 11% to 15%.
Fewer than one in four households now uses only a traditional land-line telephone service.
The number of cable Internet subscribers increased from 4.0 million in 2006 to 4.5 million in 2007.
