What are the benefits of travel?
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Canadian travellers look for three principal benefits from a vacation or pleasure trip: relaxation, strengthening ties with family and friends, and discovering new things or different places. While most travellers expect multiple benefits from vacation travel, rest and relaxation (R&R) is most often rated as highly important (63% of travellers).
Almost half (48%) of adult travellers say that seeing friends and family is a highly important benefit of pleasure travel. Exploring and learning ranks lower, with 28% of Canadians listing it as a highly important benefit of travel.
Travellers who work full time want more R&R than other travellers, whereas those with children want both more time with family and friends and more R&R. Travellers with university education, and those without children, place greater value on the travel benefits of learning.
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