Data source for Chart 26.2
Online shoppers, by type of purchase, 2010
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Chart 26.2 is a bar chart showing the percentage of shoppers who made different types of purchases online in 2010.
Travel arrangements were purchased by 55% of online shoppers. The second-most common online purchase was entertainment event tickets, purchased by 48%.
Shoppers were least likely to buy software online. Twenty-three per cent of shoppers did so. The second least popular item was music, at 30%.
| % | |
|---|---|
| Travel arrangements | 55.0 |
| Entertainment events tickets | 47.7 |
| Books, magazines, newspapers | 40.2 |
| Clothing, jewellery or accessories | 36.3 |
| Memberships or registration | 32.2 |
| Music | 29.5 |
| Software | 23.2 |
| Source: Statistics Canada, CANSIM table 358-0157. | |
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