Infographic: Canadian Internet Use and e-Commerce – Data from the 2010 Internet User Survey

Warning View the most recent version.

Archived Content

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

Archived

This page has been archived on the Web.

Release date: November 19, 2014
More information PDF version
Infographic: Canadian Internet Use and e-Commerce – Data from the 2010 Internet User Survey
Description for Infographic: Canadian Internet Use and e-Commerce – Data from the 2010 Internet User Survey

80% of Canadians use the Internet

Use in CanadaTable 1
This table displays the results of 80% of canadians use the internet. The information is grouped by mobile use, internet users (appearing as row headers), (appearing as column headers).
Mobile Use, Internet Users %
* Numbers are expressed as a percentage of Internet users.
Used a wireless device 33
People 35 years old or younger 59
From the highest household income quartile 47
Shopping OnlineTable 2
This table displays the results of shopping online. The information is grouped by users online shopping (appearing as row headers), percentage (appearing as column headers).
Users Online Shopping Usage
* Numbers are expressed as a percentage of Internet users.
Window shoppers 74%
Placed an order online 51%
Total value spent online $15.3 billion
Average number of orders over a 12-month period 10
Shopping Online by Age GroupTable 3
This table displays the results of shopping online by age group. The information is grouped by age (appearing as row headers), percentage (%) (appearing as column headers).
Age %
* Numbers are expressed as a percentage of Internet users.
16 to 24 51
25 to 44 59
45 to 64 47
65 or older 34
Use by Household IncomeTable 4
This table displays the results of use by household income. The information is grouped by salary (appearing as row headers), percentage (%) (appearing as column headers).
Salary %
* Numbers are expressed as a percentage of Internet users.
1st quartile ($30,000 or less) 59
2nd quartile ($30,000 to $50,000) 73
3rd quartile ($50,000 to $87,000) 86
4th quartile ($87,000 or more) 94
Products Ordered OnlineTable 5
This table displays the results of products ordered online. The information is grouped by types of products (appearing as row headers), % of internet users (appearing as column headers).
Types of products % of Internet users
* Numbers are expressed as a percentage of Internet users.
Travel arrangements 55
Tickets for entertainment events 48
Books, magazines, and online newspapers 40
Clothing, jewellery or accessories 36
Memberships or registration fees 32
Hours Online in a Typical WeekTable 6
This table displays the results of hours online in a typical week. The information is grouped by hours (appearing as row headers), percentage (%) (appearing as column headers).
Hours %
* Numbers are expressed as a percentage of Internet users.
less than 5 hours 46
5 to 9 26
10 to 19 17
20 to 29 7
30 to 39 2
40 or more 2

More information

Note of appreciation

Canada owes the success of its statistical system to a long-standing partnership between Statistics Canada, the citizens of Canada, its businesses, governments and other institutions. Accurate and timely statistical information could not be produced without their continued co-operation and goodwill.

Standards of service to the public

Statistics Canada is committed to serving its clients in a prompt, reliable and courteous manner. To this end, the Agency has developed standards of service which its employees observe in serving its clients.

Copyright

Published by authority of the Minister responsible for Statistics Canada.

© Her Majesty the Queen in Right of Canada as represented by the Minister of Industry, 2014

Use of this publication is governed by the Statistics Canada Open Licence Agreement.

Catalogue no. 11-627-M

Frequency: Occasional

Ottawa

Date modified: