Infographic: Internet Use and e-Commerce – Data from the 2012 Internet User Survey

Release date: November 19, 2014
Infographic: Internet Use and e-Commerce – Data from the 2012 Internet User Surve
Description for Infographic: Internet Use and e-Commerce – Data from the 2012 Internet User Survey
Use in Canada Table 1
This table displays the results of use in canada. The information is grouped by use in canada (appearing as row headers), 2012 (appearing as column headers).
  2012
Canada 83%
N.L. 77%
P.E.I. 80%
N.S. 79%
N.B. 77%
Que. 81%
Ont. 84%
Man. 83%
Sask. 82%
Alta. 85%
B.C. 87%
Use by household income Table 2
This table displays the results of use by household income. The information is grouped by use by household income (appearing as row headers), 2012 (appearing as column headers).
  2012
1st quartile   ($30,000 or less) 62%
2nd quartile   ($30,000 - $55,000) 78%
3rd quartile   ($55,000 - $94,000) 90%
4th quartile   ($94,000 or more) 95%
Products ordered online Table 3
This table displays the results of products ordered online. The information is grouped by products ordered online (appearing as row headers), 2012 (appearing as column headers).
  2012
Travel arrangements 58%
Tickets for entertainment events 52%
Clothing, jewellery or accessories 42%
Books, magazines, online newspapers 42%
Music 35%
Memberships or registration fees 35%
Software 24%
Videos or DVDs 22%
Consumer electronics 22%
Users shopping online Table 4
This table displays the results of users shopping online. The information is grouped by users shopping online (appearing as row headers), 2012 (appearing as column headers).
  2012
Window shoppers 77%
Placed an order online 56%
Total value spent online $18.9 billion
Total number of orders 165 million
Avg. number of orders over a 12-month period 13
Avg. total value per person ordered over a 12-month period $1,451
Shopping online by age group Table 5
This table displays the results of shopping online by age group. The information is grouped by shopping online by age group (appearing as row headers), 2012 (appearing as column headers).
  2012
16 to 24 52%
25 to 44 65%
45 to 64 53%
65+ 36%
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