Optimizing quality of response through adaptive survey designs

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Barry Schouten, Melania Calinescu and Annemieke Luiten¹

Abstract

In most surveys all sample units receive the same treatment and the same design features apply to all selected people and households. In this paper, it is explained how survey designs may be tailored to optimize quality given constraints on costs. Such designs are called adaptive survey designs. The basic ingredients of such designs are introduced, discussed and illustrated with various examples.

Key Words

Survey costs; Survey errors; Nonresponse; Responsive survey design.

Table of content

1 Introduction

2 What are adaptive survey designs?

3 A dynamic adaptive survey design: Re-assigning interviewers in a follow-up survey

4 A static adaptive survey design: Assigning telephone interviewers

5 Discussion

 

 

 

 

 

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¹Barry Schouten, Statistics Netherlands and University Utrecht, PO Box 24500, 2490HA Den Haag, The Netherlands. E-mail: jg.schouten@cbs.nl; Melania Calinescu, VU University Amsterdam, Department of Mathematics, De Boelelaan 1081, 1081HV Amsterdam. E-mail: melania.calinescu@vu.nl; Annemieke Luiten, Statistics Netherlands, PO Box 4481, 6401CZ Heerlen, The Netherlands. E-mail: a.luiten@cbs.nl.