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Volume 16, No. 1

A portrait of Canadian periodical publishing

Canadian publishers are pumping out more periodicals than ever before. Between 1998 and 2003, the periodical publishing industry showed steady gains in the number of magazines published, total revenue and total circulation. The influx of new magazines in the industry was not without a downside. During the 5-year period more magazines were competing for revenue and subscribers, with the result that the industry's profit margin fell. This article uses data from the Periodical Publishing Survey to examine how periodicals fared between 1998 and 2003 in terms of circulation, revenues and profits.