Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.
General consumer periodical |
Special interest consumer periodical |
Business or trade periodical |
Farm periodical |
Religious periodical |
Scholarly periodical |
All periodicals |
|
---|---|---|---|---|---|---|---|
(thousands of dollars) |
|||||||
Revenue | |||||||
Advertising | 332,787 | 252,989 | 329,323 | 41,337 | 5,131 | 32,022 | 993,589 |
Single-copy sales | 84,036 | 26,665 | 1,766 | 374 | 1,805 | 3,100 | 117,745 |
Subscription sales | 140,785 | 67,820 | 22,351 | 9,249 | 19,100 | 32,025 | 291,330 |
Government grants | 8,949 | 12,333 | 7,062 | 619 | 335 | 5,797 | 35,095 |
Web site/E-commerce | 5,431 | 2,864 | 3,147 | 39 | 4 | 371 | 11,856 |
Ancillary products | 10,696 | 7,637 | 17,736 | 97 | 443 | 1,098 | 37,708 |
Other revenues | 9,130 | 27,568 | 9,974 | 1,582 | 7,621 | 9,999 | 65,874 |
Total revenues | 591,814 | 397,877 | 391,358 | 53,296 | 34,439 | 84,412 | 1,553,196 |
Expenses | |||||||
Editorial and design | 85,231 | 61,375 | 68,997 | 8,835 | 7,609 | 16,093 | 248,139 |
Production and printing | 169,785 | 124,920 | 94,935 | 14,517 | 10,455 | 25,311 | 439,922 |
Fulfillment and invoicing | 92,270 | 25,773 | 17,379 | 2,597 | 1,852 | 2,903 | 142,772 |
Marketing and promotion | 62,759 | 48,436 | 63,687 | 5,264 | 1,838 | 6,393 | 188,377 |
Distribution | 38,679 | 34,213 | 28,665 | 5,002 | 5,616 | 7,179 | 119,353 |
Administration and general | 75,456 | 63,453 | 51,235 | 7,281 | 4,444 | 14,626 | 216,495 |
Web site/E-commerce | 6,840 | 3,477 | 2,757 | 152 | 228 | 1,591 | 15,045 |
Ancillary products | 6,495 | 6,983 | 17,260 | 87 | 433 | 542 | 31,800 |
Total expenses | 537,514 | 368,629 | 344,913 | 43,734 | 32,474 | 74,639 | 1,401,904 |
Profit (loss) before taxes | 54,300 | 29,247 | 46,445 | 9,563 | 1,965 | 9,773 | 151,293 |
  | (% of total revenues) |
||||||
Profit margin | 9.2 | 7.4 | 11.9 | 17.9 | 5.7 | 11.6 | 9.7 |
  | (number) |
||||||
Employment | |||||||
Full-time employees | 1,681 | 1,845 | 2,034 | 299 | 217 | 386 | 6,462 |
Part time employees | 483 | 918 | 743 | 147 | 221 | 514 | 3,027 |
Volunteers and unpaid staff | 648 | 1,862 | 496 | 40 | 510 | 1,704 | 5,260 |
  | (thousands of dollars) |
||||||
Remuneration | |||||||
Full-time | 92,753 | 77,758 | 90,928 | 13,733 | 7,473 | 16,148 | 298,793 |
Part time | 5,955 | 14,687 | 10,193 | 1,339 | 2,066 | 5,503 | 39,743 |
Freelance fees | 22,034 | 22,083 | 21,745 | 1,933 | 1,175 | 4,211 | 73,180 |
Total remuneration | 120,742 | 114,528 | 122,865 | 17,005 | 10,714 | 25,862 | 411,716 |
  | (number) |
||||||
Number of periodicals with profit | 191 | 478 | 421 | 71 | 102 | 227 | 1,490 |
Number of periodicals with loss | 133 | 283 | 216 | 31 | 72 | 158 | 893 |
Total number of periodicals | 324 | 761 | 637 | 102 | 174 | 385 | 2,383 |
Sources: Statistics Canada: Periodical Publishing Survey 2003/2004 ; Periodical Publishing : data tables, June 2005, catalogue no 87F0005XIE. |