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Summary table: Financial and employment information about periodical publishing in Canada, by category, 2003-2004
 
General consumer periodical
Special interest consumer periodical
Business or trade periodical
Farm periodical
Religious periodical
Scholarly periodical
All periodicals
(thousands of dollars)
Revenue
Advertising 332,787 252,989 329,323 41,337 5,131 32,022 993,589
Single-copy sales 84,036 26,665 1,766 374 1,805 3,100 117,745
Subscription sales 140,785 67,820 22,351 9,249 19,100 32,025 291,330
Government grants 8,949 12,333 7,062 619 335 5,797 35,095
Web site/E-commerce 5,431 2,864 3,147 39 4 371 11,856
Ancillary products 10,696 7,637 17,736 97 443 1,098 37,708
Other revenues 9,130 27,568 9,974 1,582 7,621 9,999 65,874
Total revenues 591,814 397,877 391,358 53,296 34,439 84,412 1,553,196
Expenses
Editorial and design 85,231 61,375 68,997 8,835 7,609 16,093 248,139
Production and printing 169,785 124,920 94,935 14,517 10,455 25,311 439,922
Fulfillment and invoicing 92,270 25,773 17,379 2,597 1,852 2,903 142,772
Marketing and promotion 62,759 48,436 63,687 5,264 1,838 6,393 188,377
Distribution 38,679 34,213 28,665 5,002 5,616 7,179 119,353
Administration and general 75,456 63,453 51,235 7,281 4,444 14,626 216,495
Web site/E-commerce 6,840 3,477 2,757 152 228 1,591 15,045
Ancillary products 6,495 6,983 17,260 87 433 542 31,800
Total expenses 537,514 368,629 344,913 43,734 32,474 74,639 1,401,904
Profit (loss) before taxes 54,300 29,247 46,445 9,563 1,965 9,773 151,293
 
(% of total revenues)
Profit margin 9.2 7.4 11.9 17.9 5.7 11.6 9.7
 
(number)
Employment
Full-time employees 1,681 1,845 2,034 299 217 386 6,462
Part time employees 483 918 743 147 221 514 3,027
Volunteers and unpaid staff 648 1,862 496 40 510 1,704 5,260
 
(thousands of dollars)
Remuneration
Full-time 92,753 77,758 90,928 13,733 7,473 16,148 298,793
Part time 5,955 14,687 10,193 1,339 2,066 5,503 39,743
Freelance fees 22,034 22,083 21,745 1,933 1,175 4,211 73,180
Total remuneration 120,742 114,528 122,865 17,005 10,714 25,862 411,716
 
(number)
Number of periodicals with profit 191 478 421 71 102 227 1,490
Number of periodicals with loss 133 283 216 31 72 158 893
Total number of periodicals 324 761 637 102 174 385 2,383
Sources: Statistics Canada: Periodical Publishing Survey 2003/2004 ; Periodical Publishing : data tables, June 2005, catalogue no 87F0005XIE.