Statistics Canada
www.statcan.gc.ca
Common menu bar links
2006
Archived Content
Information identified as archived on the Web is for reference, research or recordkeeping purposes. It has not been altered or updated after the date of archiving. Web pages that are archived on the Web are not subject to the Government of Canada Web Standards. As per the Communications Policy of the Government of Canada, you can request alternate formats on the "Contact Us" page.
Periodical Publishing: Data Tables
Data for 2006, 2005, and 2004 should not be compared with previously published data for periodical publishers since significant changes have been made to the survey.
Data are now collected using the Business Register, a central Statistics Canada database of businesses that have been classified using the North American Industry Classification System (NAICS). This industry-based classification is a departure from the activity-based classification used previously by the Culture Statistics Program.
Several periodical publishers that were previously included in the survey are therefore now excluded because the production of periodicals is only a secondary activity for these establishments. This change in coverage heavily impacts our coverage of periodicals produced by religious institutions, universities and farm co-operatives.
Another significant change is the unit of observation. Under the former program, each periodical title was surveyed individually. In contrast, establishments which may produce multiple titles are now the basic unit.
The data are now collected using a sample, which represents 95% of total revenue earned by periodical publishers. It also includes a limited set of financial data from administrative sources for institutions whose combined revenues represent the remaining 5% of total industry revenues.
The periodical publishing industry comprises establishments, known as magazine or periodical publishers, primarily engaged in carrying out operations necessary for producing and distributing magazines and other periodicals, including gathering, writing, soliciting and editing articles, and preparing and selling advertisements. Periodicals are published at regular intervals, typically on a weekly, monthly or quarterly basis. However, publications available only in electronic format are not included in this survey.
Establishments producing shoppers and real estate guides are now included in the survey coverage based on NAICS. They were not in-scope for the former program.
Starting this survey year (2006), Statistics Canada's Annual Survey of Periodical Publishers will alternate between releasing basic financial statistics in even survey years and more comprehensive data, including advertising and circulation, in odd years.
