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2007

Service bulletin

Radio Listening: Data Tables

2007

87F0007X

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Statistical tables

Table 1

Average hours per week of radio listening, by province, age and sex groups, fall 2007

Average hours per week of radio listening, by province, age and sex groups, fall 2007
	Canada	Newfoundland and Labrador	Prince Edward Island	Nova Scotia	New Brunswick	Quebec			Ontario	Manitoba	Saskat- chewan	Alberta	British Columbia
	Canada	Newfoundland and Labrador	Prince Edward Island	Nova Scotia	New Brunswick	English	French	Total	Ontario	Manitoba	Saskat- chewan	Alberta	British Columbia
	hours
Males
18 years and over	19.6	19.9	23.1	19.0	19.9	19.5	19.6	19.5	19.9	20.1	19.4	20.9	18.2
18 to 24 years	12.9	10.6	17.1	9.5	12.2	11.8	13.1	12.8	13.3	14.1	13.0	14.2	12.0
25 to 34 years	18.6	14.0	33.4	19.0	24.9	15.8	19.0	18.4	18.4	20.6	18.0	19.8	16.5
35 to 49 years	21.0	20.8	22.4	21.5	21.2	21.8	21.6	21.5	20.6	20.8	21.0	22.4	19.8
50 to 64 years	21.5	22.0	26.4	19.8	19.5	22.4	21.0	21.1	22.0	21.6	22.6	23.2	19.8
65 years and over	20.3	25.5	15.1	20.3	17.5	21.0	18.5	18.7	21.9	20.3	18.0	21.3	19.0
Females
18 years and over	19.2	19.5	21.9	20.0	18.6	21.8	19.6	19.7	19.6	19.9	19.8	18.2	17.0
18 to 24 years	13.7	12.7	16.1	14.5	11.5	16.0	12.3	12.8	14.2	15.1	19.3	13.0	12.7
25 to 34 years	16.2	14.7	25.6	18.1	17.7	17.5	16.6	16.7	16.3	16.6	19.3	14.6	14.5
35 to 49 years	19.4	18.7	19.3	21.6	19.9	21.7	21.0	20.8	19.7	19.8	18.6	19.0	16.3
50 to 64 years	20.8	21.6	25.3	20.2	18.4	23.4	21.5	21.6	21.2	21.2	19.8	20.2	18.9
65 years and over	22.4	25.4	20.8	20.8	21.0	26.0	21.2	21.7	23.6	23.7	22.3	22.3	20.2
Teens
12 to 17 years	7.2	6.4	6.0	5.9	6.4	7.5	5.9	6.1	7.8	8.3	7.1	9.0	6.2
Total population	18.3	18.6	20.9	18.4	18.2	19.6	18.4	18.5	18.6	18.8	18.3	18.6	16.6

Note(s):

For Quebec, the language classification is based on the language spoken at home. The total column includes those respondents who did not reply to this question or who indicated a language other than English or French.

Percentage share of radio listening, by format and province, fall 2007
	Canada	Newfoundland and Labrador	Prince Edward Island	Nova Scotia	New Brunswick	Quebec	Ontario	Manitoba	Saskat- chewan	Alberta	British Columbia
	percent
Adult contemporary	22.7	6.2	14.1	13.8	37.3	27.8	27.0	9.5	20.7	11.1	14.4
Album oriented rock	5.3	2.7	20.8	7.7	2.7	2.8	5.3	6.6	12.3	9.2	4.7
Canadian Broadcasting Corporation	12.4	11.6	17.4	14.1	13.5	14.5	10.8	11.6	9.6	8.0	17.1
Contemporary	8.9	17.9	0.6	20.9	0.3	16.5	5.4	11.3	0.2	6.9	5.9
Country	9.5	16.8	24.8	24.0	18.5	0.3	7.1	17.4	35.9	23.1	8.9
Dance	0.6	0.0	0.0	0.0	0.1	0.0	1.4	0.0	0.0	0.0	0.0
Easy listening	3.6	0.0	0.0	0.0	0.0	3.8	4.8	1.5	0.0	1.9	4.7
Gold/oldies/rock	14.3	10.3	21.0	13.5	8.6	11.9	14.6	15.5	7.9	20.5	15.8
Middle-of-the-road	2.0	0.0	0.0	0.0	0.0	0.3	3.8	3.5	0.0	0.4	1.9
Other	6.7	7.5	1.2	4.2	13.4	5.4	4.8	9.3	6.8	6.7	13.7
Sports	1.5	0.0	0.0	0.1	0.0	1.9	1.6	0.0	0.0	1.7	2.1
Talk	9.8	26.9	0.1	1.4	2.0	13.3	9.3	12.8	6.4	10.3	6.0
U.S. stations	2.7	0.1	0.0	0.2	3.7	1.6	4.1	0.8	0.1	0.3	4.6
Total listening	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Percentage share of radio listening, by format and audience category, fall 2007
	Teens	Males						Females
	12 to 17 years	18 to 24 years	25 to 34 years	35 to 49 years	50 to 54 years	55 to 64 years	65 years and over	18 to 24 years	25 to 34 years	35 to 49 years	50 to 54 years	55 to 64 years	65 years and over
	percent
Adult contemporary	25.1	13.0	16.5	19.1	20.4	19.9	11.7	28.3	32.3	35.6	35.0	25.5	12.2
Album oriented rock	7.4	14.2	13.8	8.9	4.8	1.7	0.6	6.1	6.2	4.9	2.1	1.1	0.3
Canadian Broadcasting Corporation	2.6	2.6	5.8	8.3	12.1	17.3	23.8	2.8	6.5	8.4	13.2	19.5	25.3
Contemporary	27.3	20.2	14.4	8.6	5.2	2.8	2.6	23.0	17.4	8.7	4.9	2.4	2.0
Country	7.7	7.4	5.8	6.7	9.1	12.3	13.1	9.8	7.7	9.3	10.2	13.4	11.9
Dance	2.7	2.0	1.0	0.2	0.2	0.0	0.0	2.6	1.1	0.5	0.2	0.0	0.0
Easy listening	1.1	0.9	0.8	2.5	3.3	4.5	7.5	1.1	2.2	2.7	4.5	5.3	7.5
Gold/oldies/rock	13.8	24.5	21.2	21.6	21.1	13.0	4.7	12.6	12.7	15.0	12.3	9.6	4.7
Middle-of-the-road	0.7	0.7	0.6	1.2	1.3	2.1	5.6	0.2	0.5	0.8	1.0	2.2	6.4
Other	4.3	5.7	7.9	7.6	6.9	7.4	7.6	5.8	6.6	5.5	6.2	6.7	6.2
Sports	0.6	2.2	2.7	3.3	2.3	2.5	1.8	0.2	0.4	0.2	0.2	0.5	0.9
Talk	1.8	2.9	5.9	9.6	10.2	13.7	18.9	1.7	3.7	5.9	7.8	11.4	21.0
U.S. stations	4.9	3.8	3.6	2.5	3.2	2.6	2.1	5.7	2.6	2.4	2.5	2.2	1.4
Total listening	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Percentage share of radio listening, by format and audience category, fall 2007
	Teens	Males	Females
	12 to 17 years	18 years and over
	percent
Adult contemporary	25.1	17.3	27.8
Album oriented rock	7.4	7.2	3.3
Canadian Broadcasting Corporation	2.6	11.8	13.7
Contemporary	27.3	8.2	8.1
Country	7.7	8.8	10.5
Dance	2.7	0.4	0.5
Easy listening	1.1	3.3	4.2
Gold/oldies/rock	13.8	17.6	11.1
Middle-of-the-road	0.7	1.9	2.1
Other	4.3	7.4	6.1
Sports	0.6	2.6	0.5
Talk	1.8	10.7	9.6
U.S. stations	4.9	2.8	2.4
Total listening	100.0	100.0	100.0

Table 5

Percentage share of radio listening, by format and education level of respondent, fall 2007

Percentage share of radio listening, by format and education level of respondent, fall 2007
	Grade school education or less	Partial high school education	High school graduate	Partial community, technical or Cegep	Community, technical or Cegep graduate	Partial university education	University graduate	Unknown
	percent
Adult contemporary	20.7	23.6	24.5	23.8	25.7	21.1	18.9	16.5
Album oriented rock	3.6	5.3	6.7	6.5	7.2	3.8	2.9	4.5
Canadian Broadcasting Corporation	4.7	5.4	5.4	6.7	8.2	19.3	30.0	14.9
Contemporary	13.3	10.7	10.2	8.9	8.6	7.2	6.1	6.0
Country	17.6	14.6	11.1	9.4	8.9	5.8	4.0	11.8
Dance	0.8	0.7	0.5	0.8	0.4	0.5	0.4	0.5
Easy listening	1.7	2.1	3.0	2.8	3.0	5.7	5.9	4.3
Gold/oldies/rock	9.1	13.5	16.2	18.1	17.2	13.7	10.6	12.9
Middle-of-the-road	2.2	2.9	2.0	2.8	1.5	1.6	1.4	2.9
Other	11.8	6.7	6.4	6.0	6.4	5.8	6.2	7.7
Sports	0.9	1.0	1.4	1.6	1.3	1.8	2.1	1.3
Talk	11.4	10.8	10.0	9.4	8.6	10.7	9.0	12.9
U.S. stations	2.2	2.5	2.5	3.1	2.9	3.1	2.5	3.8
Total listening	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Percentage share of radio listening, by format and occupation, fall 2007: Part 1
	General labour	Service sector	Farmer or farm worker	Fishing sector	Skilled trades sector	Skilled services sector	Technical worker	Clerical and related sector	Artistic and recreational sector	Sales workers
	percent
Adult contemporary	23.0	16.2	30.3	15.3	25.9	39.0	25.1	15.7	28.5	11.3
Album oriented rock	11.3	4.0	6.6	5.5	6.8	4.5	8.0	12.3	7.2	5.4
Canadian Broadcasting Corporation	2.3	6.7	3.7	6.5	8.6	4.2	10.3	3.6	5.7	32.3
Contemporary	12.6	11.9	12.4	5.9	9.3	11.3	9.9	10.4	9.5	6.6
Country	9.7	25.5	9.0	39.9	9.8	8.4	4.8	9.9	5.3	2.6
Dance	0.6	0.0	0.4	0.0	0.7	0.5	0.3	0.3	0.8	0.2
Easy listening	1.1	0.0	2.8	0.9	2.2	3.0	2.1	1.4	2.0	5.4
Gold/oldies/rock	21.5	8.4	18.0	9.2	16.1	14.2	18.9	24.8	16.6	15.7
Middle-of-the-road	1.1	0.6	0.8	1.1	1.6	0.9	0.5	1.2	0.7	0.4
Other	6.1	18.3	6.3	4.6	4.9	4.6	5.9	9.1	6.6	11.7
Sports	1.4	0.0	1.1	0.6	2.2	1.2	2.6	1.4	3.5	1.3
Talk	6.1	8.2	5.8	7.9	9.2	6.0	8.8	6.7	11.2	4.8
U.S. stations	3.2	0.3	2.7	2.6	2.7	2.2	2.7	3.1	2.4	2.3
Total listening	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Percentage share of radio listening, by format and occupation, fall 2007: Part 2
	Middle management	Store owner or self employed	Senior management	Professional	Not working ¹	Occupation unknown
	percent
Adult contemporary	28.9	22.1	21.7	20.9	27.1	19.9
Album oriented rock	6.4	6.1	4.3	3.9	2.8	2.8
Canadian Broadcasting Corporation	8.3	12.0	18.5	23.4	9.9	16.9
Contemporary	6.8	8.6	6.5	8.2	7.6	7.6
Country	9.3	9.2	5.0	4.6	16.4	10.4
Dance	0.6	0.3	0.1	0.5	0.3	0.7
Easy listening	3.0	3.3	5.0	4.5	4.6	4.9
Gold/oldies/rock	17.6	15.2	16.2	13.8	9.0	10.1
Middle-of-the-road	1.3	1.1	0.8	1.2	2.2	3.1
Other	5.2	7.7	5.1	5.8	5.7	7.0
Sports	2.5	2.6	3.2	1.8	0.2	1.1
Talk	7.7	9.6	11.8	8.7	11.6	12.6
U.S. stations	2.4	2.1	1.6	2.5	2.4	2.8
Total listening	100.0	100.0	100.0	100.0	100.0	100.0

Not working includes unemployed persons, students, homemakers and retired persons.

Note(s):

Due to quality improvements, data in this table differ from data found in previously published versions.