Table 4
Odds ratios for being a high intensity Internet user, home Internet users1 aged 18 and older, Canada, 2007

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Odds ratios for being a high intensity Internet user, home Internet users aged 18 and older, Canada, 2007
User characteristic Odds ratio 2
Age group  
18 to 24 2.41 **
25 to 34 1.38 **
35 to 44† 1.00
45 to 54 0.80 **
55 to 64 0.82 *
65 and older 0.64 **
Sex  
Male† 1.00
Female 0.67 **
Education  
High school (or less)† 1.00
Some post-secondary 1.17 *
Household income  
st household income quintile ($24,000 or less)† 1.00
nd household income quintile ($24,001 to $39,999) 0.88
rd household income quintile ($40,000 to $59,999) 0.71 **
th household income quintile ($60,000 to $94,999) 0.73 **
th household income quintile ($95,000 or higher) 0.76 *
Years Internet experience  
Less than 1 year† 1.00
1 to less than 2 years 1.53
2 to less than 5 years 2.67 **
5 years or more 6.47 **
Connection type  
Low speed† 1.00
High speed 2.52 **
Labour force status  
In the labour force† 1.00
Out of the labour force 1.54 **
Location 3  
Urban (CMA or CA)† 1.00
Rural (non-CMA or CA) 1.06
Reference group
*
Difference from reference group is statistically significant at the 95% confidence level (p < 0.05)
**
Difference from reference group is statistically significant at the 99% confidence level (p < 0.01)
1.
Includes individuals who used the Internet from home in the 12 months preceding the survey and who had a home Internet connection at the time of the survey.
2.
Odds ratios greater than 1.0 represent increased chances of being a high intensity Internet user relative to the reference group; odds ratios less than 1.0 represent reduced chances relative to the reference group.
3.
'Urban' is defined as consisting of all Census Metropolitan Areas (CMA) and Census Agglomerations (CA). 'Rural' includes all areas outside of CMAs and CAs.
Source(s):
Statistics Canada, Canadian Internet Use Survey, 2007.