Charitable giving by individuals
Table 9 How donors seek information about organizations they donate to, 2013
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Type of donor | Age group of donor | |||||
---|---|---|---|---|---|---|
Donor total | Primary donorsNote 1 (ref.) | Other donors | 15 to 34 years (ref.) | 35 to 54 years | 55 years and older | |
percentage | ||||||
When considering donating to a charity that you have not donated to in the past, do you search for information on that charity before giving? | ||||||
Yes | 53 | 65 | 51Note † | 60 | 53Note † | 46Note † |
No | 39 | 26 | 41Note † | 36 | 40Note † | 41Note † |
Not applicable | 8 | 10 | 8 | 4 | 6Note † | 13Note † |
How do you search for this information? | ||||||
Read printed material from the charity (e.g., a brochure, annual report or financial information) | 12 | 19 | 12Note † | 6 | 11Note † | 21Note † |
Contact the charity (e.g., by phone, in person) or visit the charity’s website | 56 | 60 | 56 | 63 | 58Note † | 47Note † |
Look up the charity on the Canada Revenue Agency (CRA) website | 10 | 12 | 10 | 10 | 10 | 11 |
Ask someone (e.g., family, friends or colleagues) | 25 | 30 | 24Note † | 16 | 25Note † | 36Note † |
Awareness of monitoring mechanisms of charitable organizations | ||||||
Know how to verify whether an organization is a registered charity | 36 | 54 | 34Note † | 28 | 38Note † | 42Note † |
Is aware of any organizations that monitor how charities use their donations in Canada | 18 | 29 | 17Note † | 13 | 19Note † | 21Note † |
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