Charitable giving by individuals
Table 9 How donors seek information about organizations they donate to, 2013

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Table 9
How donors seek information about organizations they donate to, 2013
Table summary
This table displays the results of How donors seek information about organizations they donate to Type of donor, Age group of donor, Donor total, Primary donors(ref.), Other donors, 15 to 34 years (ref.), 35 to 54 years and 55 years and older, calculated using percentage units of measure (appearing as column headers).
  Type of donor Age group of donor
Donor total Primary donorsNote 1 (ref.) Other donors 15 to 34 years (ref.) 35 to 54 years 55 years and older
percentage  
When considering donating to a charity that you have not donated to in the past, do you search for information on that charity before giving?  
Yes 53 65 51Note  60 53Note  46Note 
No 39 26 41Note  36 40Note  41Note 
Not applicable 8 10 8 4 6Note  13Note 
How do you search for this information?  
Read printed material from the charity (e.g., a brochure, annual report or financial information) 12 19 12Note  6 11Note  21Note 
Contact the charity (e.g., by phone, in person) or visit the charity’s website 56 60 56 63 58Note  47Note 
Look up the charity on the Canada Revenue Agency (CRA) website 10 12 10 10 10 11
Ask someone (e.g., family, friends or colleagues) 25 30 24Note  16 25Note  36Note 
Awareness of monitoring mechanisms of charitable organizations  
Know how to verify whether an organization is a registered charity 36 54 34Note  28 38Note  42Note 
Is aware of any organizations that monitor how charities use their donations in Canada 18 29 17Note  13 19Note  21Note 
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