Ottawa, August 29, 2018
Today, Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy.
The release sheds light on Canadians’ use and purchase of various digital products, including music and video streaming services, e-books, mobile apps, and online gaming subscriptions. It covers digital payment options such as debit or credit cards, online banking, reward points and gift cards. The data also look at ways of earning money from digital platforms and apps, including selling new and used products through online bulletin boards.
The Digital Economy Survey was part of a larger effort to better understand how individual purchasing patterns and ways of earning money are changing in an increasingly digitalized world.
“Rapid changes in digital technology are transforming the way Canadians produce, deliver and consume goods and services. As Canada’s national statistical agency, it is our role to measure these changes so that Canadians are well-positioned to understand the impact of digitalization on their economy. The Digital Economy Survey will help us improve core economic measures and inform evidence-based policymaking, research, and program development.”
Anil Arora, Chief Statistician of Canada
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