Sharing Your Story with Census Data

Catalogue number: Catalogue number: 11-629-x

Issue number: 2018001

Release date: February 8, 2018
Sharing Your Story with Census Data - Transcript

Description of visuals

(The Statistics Canada symbol and Canada wordmark appear onscreen with the title "Sharing your story with census data.")

The 2016 Census was the most successful since 1666!

Here's how census data can be used to tell your community's stories.

(Image starts in the sky above a residential street then swoops down to see a young woman on a bicycle riding by an older man greeting an older woman and black dots swirl around them. A black dot surrounds the senior woman and then reveals her in her kitchen working at a laptop.)

Senior female voiceover (VO): I'm a retired businesswoman and want to share my skills teaching other seniors about new technology. I'm using information from the census to see if my idea could work.

(A black circle with the title "Senior technology story" appears onscreen beside the woman. It is replaced by a purple rectangle and the words "Census Data.")

How many seniors live in my area? Can they afford to pay for classes?

(The words in the purple rectangle change to two black bullet points: "Population, location and age" and "Median total income of households.")

(Black dots swirl out of the woman's kitchen back into the street to a young mother with a stroller. A black circle with the title "New neighbourhood story" appears onscreen beside her. A dot surrounds her and reveals her in her house looking at a tablet.)

Young mother VO: We are getting closer to our dream of becoming homeowners. I'm using information from the census to find the right neighbourhood for us!

(A purple rectangle with the words "Census Data" appears beside her.)

What dwelling types are in the neighbourhoods I'm researching? What is the average age and size of families there? Do they speak the same language?

(The words in the purple rectangle change to three black bullet points: "Type of dwelling," "Average age and types of families" and "Language spoken at home.")

(Black dots swirl out of the young mother's home to a student sitting outdoors looking at his phone. One of the dots is bigger than the others and has the title "Regional employment story." Another dot surrounds him and reveals him wearing a suit in a busy city.)

University student VO: I'm graduating soon and want to relocate to the Canadian community that has the best chances for employment. Census data are helping me learn about:

(A purple rectangle with the words "Census Data" appears beside him.)

Prevalent occupations by location, median income by occupation, and even level of education.

(The words in the purple rectangle change to three black bullet points: "Occupations," "Income" and "Education.")

(Black dots swirl out of the city scene to a middle-aged man gardening. A large black dot with the title "Immigrant story" appears beside him. Another black dot surrounds him and reveals him standing in front of a blackboard in a classroom.)

Male teacher VO: With all the changing faces I see in my classroom, I'd like to teach my students about Canada's immigration successes and help them welcome our new friends. Information from the 2016 Census will help me research:

(A purple rectangle with the words "Census Data" appears beside him.)

The recent history of immigration in Canada, changing immigrant characteristics, where people are coming from and how people are immigrating to Canada.

(The words in the purple rectangle change to three black bullet points: "Place of birth," "Ethnic origin" and "Admission categories.")

(An animated residential street scene from a bird's eye view that includes the characters from the previous scenes turns into a live action scene with the same characters.)

Narrator: 2016 Census data— Bringing your community stories to life!

(The residential scene transitions into a white screen. We see the 2016 Census logo and the url www.census.gc.ca below it)

Narrator: To find your story, go to www.census.gc.ca

(The Canada wordmark also appears.)

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