History and context
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All (12)
All (12) (0 to 10 of 12 results)
- Articles and reports: 12-001-X198000254936Description:
The Department of Supply and Services’ role and procedures are outlined as they relate to those using the services of the Department of Supply and Services and those receiving contracts.
There are two basic principles which cover all the policies and procedures. These are: i) the equality of opportunity to compete for Government contracts must be afforded to all qualified suppliers; and ii) that fair value for the taxpayers’ dollar must be obtained.
Release date: 1980-12-15 - 2. Model-based market research in the 1980’s ArchivedArticles and reports: 12-001-X198000254937Description:
This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254938Description:
This paper identifies the stages in the life-cycle of government policies and programs. For each stage, examples are given of how survey research is presently used and likely trends over the next decade are identified.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254939Description:
This document describes the process of commissioning market research at Imperial Oil Limited. It outlines the management processes that precede commissioning and defines the expectations of a typical buyer of research work. It also examines the need to have a satisfactory business relationship between the buyer and the seller, and it provides a list of the attributes most often considered by a company seeking a supplier for a particular research project.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254940Description:
This paper provides a summary description of some of the characteristics of the proposals for new surveys submitted to Statistics Canada for review and consultation by other federal government departments. It describes which departments have been involved, gives details of the types of studies proposed and methodologies used, and deals briefly with some of the problems which the review process has uncovered.
Release date: 1980-12-15 - 6. Implications of population change ArchivedArticles and reports: 12-001-X198000254941Description:
This paper examines the effects of fertility, mortality and migration on the age profile of the Canadian population, particularly the effect of fluctuating fertility patterns which have occurred since the second World War. The author analyses the impact on social services and the economy as the shifting requirements of the “Baby Boom” cohorts move through their life cycle.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254942Description:
A major packaged goods manufacturer details his firm’s assemblage and application of market understanding information, impact information, market tracking, share/volume forecasting and documentation procedure.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254946Description:
This presentation focuses on the present and future social needs of the public, and tracking these needs by surveys. It is divided into two parts. First, the writer gives some history of the tracking systems. Then, he speaks about the future and his forecasts for the new tracking systems.
Release date: 1980-12-15 - 9. Serving the needs of the user ArchivedArticles and reports: 12-001-X198000254948Description: My brief as a speaker was to comment on points raised in the opening session, within the general theme of serving the needs of research users in the 1980’s. This scheme did not allow a prepared paper, and my impromptu comments tended to be discussive. Below is a summary of my main points, leaving out anecdotes and examples used in the actual talk.Release date: 1980-12-15
- 10. Comparison groups and survey research ArchivedArticles and reports: 12-001-X198000254949Description: This paper deals with the desirability of designing surveys in such a way that results can be compared to previous existing data. The writer explains why there are practical difficulties in assessing the significance of data collected in a one-time survey where these data stand alone and are not readily comparable to other existing data, i.e., where control group data or other benchmarks do not exist.Release date: 1980-12-15
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Analysis (12)
Analysis (12) (0 to 10 of 12 results)
- Articles and reports: 12-001-X198000254936Description:
The Department of Supply and Services’ role and procedures are outlined as they relate to those using the services of the Department of Supply and Services and those receiving contracts.
There are two basic principles which cover all the policies and procedures. These are: i) the equality of opportunity to compete for Government contracts must be afforded to all qualified suppliers; and ii) that fair value for the taxpayers’ dollar must be obtained.
Release date: 1980-12-15 - 2. Model-based market research in the 1980’s ArchivedArticles and reports: 12-001-X198000254937Description:
This paper discusses some of the changes in market research we should expect in the next decade. Currently, studies are issue oriented: they provide answers to specific questions or marketing issues. The next decade will see research projects with a broader scope: to understand how markets work and why consumers behave as they do. Measurements will be more complex, and multivariate analysis techniques will be used extensively to identify the subtle relationships within the data. Marketing models will be the conceptual framework for these more complex studies. Market analysis identifying consumer responsiveness segments provides a case example of what might be expected from model-based market research studies.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254938Description:
This paper identifies the stages in the life-cycle of government policies and programs. For each stage, examples are given of how survey research is presently used and likely trends over the next decade are identified.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254939Description:
This document describes the process of commissioning market research at Imperial Oil Limited. It outlines the management processes that precede commissioning and defines the expectations of a typical buyer of research work. It also examines the need to have a satisfactory business relationship between the buyer and the seller, and it provides a list of the attributes most often considered by a company seeking a supplier for a particular research project.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254940Description:
This paper provides a summary description of some of the characteristics of the proposals for new surveys submitted to Statistics Canada for review and consultation by other federal government departments. It describes which departments have been involved, gives details of the types of studies proposed and methodologies used, and deals briefly with some of the problems which the review process has uncovered.
Release date: 1980-12-15 - 6. Implications of population change ArchivedArticles and reports: 12-001-X198000254941Description:
This paper examines the effects of fertility, mortality and migration on the age profile of the Canadian population, particularly the effect of fluctuating fertility patterns which have occurred since the second World War. The author analyses the impact on social services and the economy as the shifting requirements of the “Baby Boom” cohorts move through their life cycle.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254942Description:
A major packaged goods manufacturer details his firm’s assemblage and application of market understanding information, impact information, market tracking, share/volume forecasting and documentation procedure.
Release date: 1980-12-15 - Articles and reports: 12-001-X198000254946Description:
This presentation focuses on the present and future social needs of the public, and tracking these needs by surveys. It is divided into two parts. First, the writer gives some history of the tracking systems. Then, he speaks about the future and his forecasts for the new tracking systems.
Release date: 1980-12-15 - 9. Serving the needs of the user ArchivedArticles and reports: 12-001-X198000254948Description: My brief as a speaker was to comment on points raised in the opening session, within the general theme of serving the needs of research users in the 1980’s. This scheme did not allow a prepared paper, and my impromptu comments tended to be discussive. Below is a summary of my main points, leaving out anecdotes and examples used in the actual talk.Release date: 1980-12-15
- 10. Comparison groups and survey research ArchivedArticles and reports: 12-001-X198000254949Description: This paper deals with the desirability of designing surveys in such a way that results can be compared to previous existing data. The writer explains why there are practical difficulties in assessing the significance of data collected in a one-time survey where these data stand alone and are not readily comparable to other existing data, i.e., where control group data or other benchmarks do not exist.Release date: 1980-12-15
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