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Consumer goods rental industry
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Total operating revenues for the consumer goods rental industry edged up 1.2% in 2006 to $2.5 billion. The industry's growth was curtailed by a slowdown in the video tape and disc rental industry.
More than half (59%) of the revenue earned in the consumer goods rental industry came from the rental of videos and DVDs. The remainder was split between general rental centres (15%), specialized rentals of home health, party or recreational equipment (14%), rentals of consumer electronics and appliances (10%) and rentals of formal wear and costumes (2%).
Operating revenue for the video tape and disc rental industry dropped 1.3% in 2006 to $1.5 billion. This can be explained, in part, by the growing popularity of alternatives such as video on demand, the internet and purchasing (rather than renting) DVDs and videos. According to results of the 2006 Survey of Household Spending, households spent an average of $89 on video and DVD rental, $4 less than in 2005.
The market share of the consumer goods rental industry's 10 largest firms amounted to 56% of the industry's total operating revenues in 2006, up slightly from 55% in 2005. These firms were also more profitable than the smaller firms. The industry's 10 largest firms had a profit margin of 6.9%, compared with 5.6% recorded for the firms in the rest of the industry.
Available on CANSIM: table 352-0010.
Definitions, data sources and methods: survey number 2434.
Results from the 2006 Annual Survey of Consumer Goods Rental (and revised 2005 data) for Canada are now available. These data provide information such as the industry's revenue, expenses, salaries, wages and benefits; and operating profit margins.
For more information, or to enquire about the concepts, methods or data quality of this release, contact Kristina Myers (613-951-2327, fax: 613-951-6696, kristina.myers@statcan.gc.ca), Service Industries Division.
