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Thursday, September 18, 2008
In 2007, Canadians tuned in to their radios for 18.3 hours a week on average, compared with 18.6 hours in the previous year and 20.5 hours in 1999. Over the last decade, the average time per week Canadians have spent listening to their radio has fallen by about 2 hours.
Teenagers tuned in for only 7.2 hours a week in 2007, the lowest rate for all age groups. Senior women continued to be the medium's most ardent fans, spending an average of 22.4 hours a week listening to the radio.
Radio listening fell in all provinces, except Prince Edward Island and Manitoba. Listening times varied between 20.9 hours a week in Prince Edward Island and 16.6 hours a week in British Columbia.
Overall, adult contemporary music continued to be the first choice of Canadians on the radio, accounting for nearly one-quarter (22.7%) of all listening time in 2007. This was followed by gold/oldies/rock music (14.3%), the CBC/Radio-Canada (12.4%) and talk radio, which represented about one-tenth of total radio listening time.
The CBC/Radio-Canada was the first choice among senior Canadians, capturing about one-quarter of their listening time. It was also the first choice among university graduates (30.0%), Canadians in professional occupations (23.4%) and skilled sales people (32.3%).
Note: Statistics Canada's radio listening and television viewing projects have been discontinued. As a result, this is the last release of radio listening data. The last television viewing data were released on March 31, 2006, for the fall of 2004.
This release was based on a survey of Canadians aged 12 and older. The radio project of the Culture Statistics Program was a joint endeavour of the Canadian Radio-television and Telecommunications Commission, the Department of Canadian Heritage, and Statistics Canada. The basic radio listening data are provided by BBM Canada (formerly known as the BBM Bureau of Measurement).
Available on CANSIM: tables 503-0001 to 503-0005.
Definitions, data sources and methods: survey number 3153.
Selected details from the Radio Listening Survey are now available in the publication Radio Listening: Data Tables, 2007 (87F0007XWE, free), from the Publications module of our website.
For more information, or to enquire about the concepts, methods or data quality of this release, contact Client Services (toll-free 1-800-307-3382; 613-951-5418; fax 613-951-1333; firstname.lastname@example.org), Culture, Tourism and the Centre for Education Statistics.