Why do we conduct this survey?
This survey is conducted by Statistics Canada in order to collect the necessary information to support the Integrated Business Statistics Program (IBSP). This program combines various survey and administrative data to develop comprehensive measures of the Canadian economy.
The statistical information from the IBSP serves many purposes, including:
- calculating each province and territory's fair share of federal-provincial transfer payments for health, education and social programs
- establishing government programs to assist businesses
- assisting the business community in negotiating contracts and collective agreements
- supporting the government in making informed decisions about fiscal, monetary and foreign exchange policies
- indexing social benefit programs and determining tax brackets
- enabling academics and economists to analyze the economic performance of Canadian industries and to better understand rapidly evolving business environments.
Your information may also be used by Statistics Canada for other statistical and research purposes.
Your participation in this survey is required under the authority of the Statistics Act.
Other important information
Authorization to collect this information
Data are collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.
Confidentiality
By law, Statistics Canada is prohibited from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent, or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes only.
Record linkages
To enhance the data from this survey and to reduce the reporting burden, Statistics Canada may combine the acquired data with information from other surveys or from administrative sources.
Data-sharing agreements
To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.
Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.
For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Québec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia and the Yukon. The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.
Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician, specifying the organizations with which you do not want Statistics Canada to share your data and mailing it to the following address:
Chief Statistician of Canada
Statistics Canada
Attention of Director, Enterprise Statistics Division
150 Tunney's Pasture Driveway
Ottawa, Ontario
K1A 0T6
You may also contact us by email at statcan.esd-helpdesk-dse-bureaudedepannage.statcan@canada.ca or by fax at 613-951-6583.
For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.
For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.
Business or organization and contact information
1. Verify or provide the business or organization's legal and operating name and correct where needed.
Note: Legal name modifications should only be done to correct a spelling error or typo.
Legal Name
The legal name is one recognized by law, thus it is the name liable for pursuit or for debts incurred by the business or organization. In the case of a corporation, it is the legal name as fixed by its charter or the statute by which the corporation was created.
Modifications to the legal name should only be done to correct a spelling error or typo.
To indicate a legal name of another legal entity you should instead indicate it in question 3 by selecting 'Not currently operational' and then choosing the applicable reason and providing the legal name of this other entity along with any other requested information.
Operating Name
The operating name is a name the business or organization is commonly known as if different from its legal name. The operating name is synonymous with trade name.
- Legal name:
- Operating name (if applicable):
2. Verify or provide the contact information of the designated business or organization contact person for this questionnaire and correct where needed.
Note: The designated contact person is the person who should receive this questionnaire. The designated contact person may not always be the one who actually completes the questionnaire.
- First name:
- Last name:
- Title:
- Preferred language of communication:
- English
- French
- Mailing address (number and street):
- City:
- Province, territory or state:
- Postal code or ZIP code:
- Country:
- Canada
- United States
- Email address:
- Telephone number (including area code):
- Extension number (if applicable):
The maximum number of characters is 10. - Fax number (including area code):
3. Verify or provide the current operational status of the business or organization identified by the legal and operating name above.
- Operational
- Not currently operational
Why is this business or organization not currently operational?- Seasonal operations
- When did this business or organization close for the season?
- Date
- When does this business or organization expect to resume operations?
- Date
- When did this business or organization close for the season?
- Ceased operations
- When did this business or organization cease operations?
- Date
- Why did this business or organization cease operations?
- Bankruptcy
- Liquidation
- Dissolution
- Other - Specify the other reasons for ceased operations
- When did this business or organization cease operations?
- Sold operations
- When was this business or organization sold?
- Date
- What is the legal name of the buyer?
- When was this business or organization sold?
- Amalgamated with other businesses or organizations
- When did this business or organization amalgamate?
- Date
- What is the legal name of the resulting or continuing business or organization?
- What are the legal names of the other amalgamated businesses or organizations?
- When did this business or organization amalgamate?
- Temporarily inactive but will re-open
- When did this business or organization become temporarily inactive?
- Date
- When does this business or organization expect to resume operations?
- Date
- Why is this business or organization temporarily inactive?
- When did this business or organization become temporarily inactive?
- No longer operating due to other reasons
- When did this business or organization cease operations?
- Date
- Why did this business or organization cease operations?
- When did this business or organization cease operations?
- Seasonal operations
4. Verify or provide the current main activity of the business or organization identified by the legal and operating name above.
Note: The described activity was assigned using the North American Industry Classification System (NAICS).
This question verifies the business or organization's current main activity as classified by the North American Industry Classification System (NAICS). The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States. Created against the background of the North American Free Trade Agreement, it is designed to provide common definitions of the industrial structure of the three countries and a common statistical framework to facilitate the analysis of the three economies. NAICS is based on supply-side or production-oriented principles, to ensure that industrial data, classified to NAICS, are suitable for the analysis of production-related issues such as industrial performance.
The target entity for which NAICS is designed are businesses and other organizations engaged in the production of goods and services. They include farms, incorporated and unincorporated businesses and government business enterprises. They also include government institutions and agencies engaged in the production of marketed and non-marketed services, as well as organizations such as professional associations and unions and charitable or non-profit organizations and the employees of households.
The associated NAICS should reflect those activities conducted by the business or organizational units targeted by this questionnaire only, as identified in the 'Answering this questionnaire' section and which can be identified by the specified legal and operating name. The main activity is the activity which most defines the targeted business or organization's main purpose or reason for existence. For a business or organization that is for-profit, it is normally the activity that generates the majority of the revenue for the entity.
The NAICS classification contains a limited number of activity classifications; the associated classification might be applicable for this business or organization even if it is not exactly how you would describe this business or organization's main activity.
Please note that any modifications to the main activity through your response to this question might not necessarily be reflected prior to the transmitting of subsequent questionnaires and as a result they may not contain this updated information.
The following is the detailed description including any applicable examples or exclusions for the classification currently associated with this business or organization.
Description and examples
- This is the current main activity
- This is not the current main activity
Provide a brief but precise description of this business or organization's main activity:- e.g., breakfast cereal manufacturing, shoe store, software development
Main activity
5. You indicated that is not the current main activity.
Was this business or organization's main activity ever classified as: ?
- Yes
When did the main activity change?- Date:
- No
6. Search and select the industry classification code that best corresponds to this business or organization's main activity.
Select this business or organization's activity sector (optional)
- Farming or logging operation
- Construction company or general contractor
- Manufacturer
- Wholesaler
- Retailer
- Provider of passenger or freight transportation
- Provider of investment, savings or insurance products
- Real estate agency, real estate brokerage or leasing company
- Provider of professional, scientific or technical services
- Provider of health care or social services
- Restaurant, bar, hotel, motel or other lodging establishment
- Other sector
7. You have indicated that the current main activity of this business or organization is:
Main activity
Are there any other activities that contribute significantly (at least 10%) to this business or organization's revenue?
- Yes, there are other activities
Provide a brief but precise description of this business or organization's secondary activity:- e.g., breakfast cereal manufacturing, shoe store, software development
- No, that is the only significant activity
8. Approximately what percentage of this business or organization's revenue is generated by each of the following activities?
When precise figures are not available, provide your best estimates.
Percentage of revenue | |
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Main activity | |
Secondary activity | |
All other activities | |
Total percentage |
Reporting period information
1. What are the start and end dates of this business's or organization's most recently completed fiscal year?
For this survey, the end date should fall between April 1, 2021 and March 31, 2022.
Here are twelve common fiscal periods that fall within the targeted dates:
- May 1, 2020 to April 30, 2021
- June 1, 2020 to May 31, 2021
- July 1, 2020 to June 30, 2021
- August 1, 2020 to July 31, 2021
- September 1, 2020 to August 31, 2021
- October 1, 2020 to September 30, 2021
- November 1, 2020 to October 31, 2021
- December 1, 2020 to November 30, 2021
- January 1, 2021 to December 31, 2021
- February 1, 2021 to January 31, 2022
- March 1, 2021 to February 28, 2022
- April 1, 2021 to March 31, 2022.
Here are other examples of fiscal periods that fall within the required dates:
- September 18, 2020 to September 15, 2021 (e.g., floating year-end)
- June 1, 2021 to December 31, 2021 (e.g., a newly opened business).
- Fiscal year start date:
- Fiscal year-end date:
2. What is the reason the reporting period does not cover a full year?
Select all that apply.
- Seasonal operations
- New business
- Change of ownership
- Temporarily inactive
- Change of fiscal year
- Ceased operations
- Other
Specify reason the reporting period does not cover a full year:
Additional reporting instructions
1. Throughout this questionnaire, please report financial information in thousands of Canadian dollars.
For example, an amount of $763,880.25 should be reported as:
CAN$ '000: $764,000
I will report in the format above
Revenue
1. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what was this business's revenue from each of the following sources?
Notes:
- a detailed breakdown may be requested in other sections
- these questions are asked of many different industries. Some questions may not apply to this business.
Report dollar amounts in thousands of Canadian dollars.
Revenue
a. Sales of goods and services (e.g., fees, commissions, services revenue)
Report net of returns and allowances.
Sales of goods and services are defined as amounts derived from the sale of goods and services (cash or credit), falling within a business's ordinary activities. Sales should be reported net of trade discount, value added tax and other taxes based on sales.
Include:
- sales from Canadian locations (domestic and export sales)
- transfers to other business units or a head office of your firm.
Exclude:
- transfers into inventory and consignment sales
- federal, provincial and territorial sales taxes and excise duties and taxes
- intercompany sales in consolidated financial statements.
b. Rental and leasing
Include rental or leasing of apartments, commercial buildings, land, office space, residential housing, investments in co-tenancies and co-ownerships, hotel or motel rooms, long and short term vehicle leasing, machinery or equipment, storage lockers, etc.
c. Commissions
Include commissions earned on the sale of products or services by businesses such as advertising agencies, brokers, insurance agents, lottery ticket sales, sales representatives and travel agencies - compensation could also be reported under this item (for example, compensation for collecting sales tax).
d. Subsidies (including grants, donations, fundraising and sponsorships)
Include:
- non-repayable grants, contributions and subsidies from all levels of government
- revenue from private sector (corporate and individual) sponsorships, donations and fundraising.
e. Royalties, rights, licensing and franchise fees
A royalty is defined as a payment received by the holder of a copyright, trademark or patent.
Include revenue received from the sale or use of all intellectual property rights of copyrighted materials such as musical, literary, artistic or dramatic works, sound recordings or the broadcasting of communication signals.
f. Dividends
Include:
- dividend income
- dividends from Canadian sources
- dividends from foreign sources
- patronage dividends.
Exclude equity income from investments in subsidiaries or affiliates.
g. Interest
Include:
- investment revenue
- interest from foreign sources
- interest from Canadian bonds and debentures
- interest from Canadian mortgage loans
- interest from other Canadian sources.
Exclude equity income from investments in subsidiaries or affiliates.
h. All other revenue (Include intracompany transfers)
Include amounts not included in questions a. to g.
Total revenue
The sum of sub-questions a. to h.
CAN$ '000 | |
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a. Sales of goods and services Include sales, commissions, rental and leasing revenue if they are this business's primary revenue source. |
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b. Rental and leasing Report only if this is a secondary revenue source. If rental and leasing are your primary revenue source, report at question a. |
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c. Commissions Report only if this is a secondary revenue source. If commissions are your primary revenue source, report at question a. |
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d. Subsidies Include grants, donations, fundraising and sponsorships. |
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e. Royalties, rights, licensing and franchise fees | |
f. Dividends | |
g. Interest | |
h. Other Include intracompany transfers. Specify all other revenue: |
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Total revenue |
E-commerce
1. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what was this business's total revenue?
Include:
- sales of goods and services
- rental, leasing and property management
- commissions
- subsidies, grants, donations, fundraising and sponsorships
- royalties
- rights
- licensing and franchise fees
- dividends, interest and other revenue.
Report dollar amounts in thousands of Canadian dollars.
Total revenue in CAN$ '000:
2. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, did this business have any e-commerce revenue?
E-commerce revenue: Sales of goods and services conducted over the Internet with or without online payment.
Include all revenue for which an order is received and commitment to purchase is made via the Internet, although payment can be made by other means, such as orders made on web pages, an extranet, mobile devices or Electronic Data Interchange (EDI).
Exclude orders made by telephone, facsimile or e-mail.
- Yes
- No
3. Of the [amount] amount reported in total revenue, what was the total e-commerce revenue?
When precise figures are not available, provide your best estimates.
Total e-commerce revenue in CAN$ '000:
4. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, did this business make sales over the Internet through any of the following methods?
Select all that apply.
Mobile app
Include sales through any app, or application, that is downloaded and designed to run on a handheld device such as a smartphone or tablet (for example, places where a user may download these apps, including Apple's App Store, Google Play or Blackberry App World).
Company website Include sales through a browser-based website where your organization maintains control of the content.
Third-party website Include sales through a browser-based website where a third-party maintains the structure of the website and control of the look and feel while your company only provides the product to be sold (for example, Amazon, Expedia or Etsy).
Electronic Data Interchange (EDI)
A standard format for exchanging business data. EDI is based on the use of message standards, ensuring that all participants use a common language.
- Via a mobile app
- Via your company website
- Via a third-party website
- Via Electronic Data Interchange (EDI)
- Other
Specify the other methods:
5. Does this business have any full-time staff dedicated solely to activities related to e-commerce?
- Yes
- No
6. Why did this business not make sales over the Internet?
Select all that apply.
- Goods and services do not lend themselves to online sales
- Prefer to maintain current business model
- Lack of skilled workers to implement and maintain e-commerce infrastructure
- Cost of development is too high
- Security concerns
- Other
Specify the other reasons:
Expenses
1. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what were this business's expenses for the following items?
Notes:
- a detailed breakdown may be requested in other sections
- these questions are asked of many different industries. Some questions may not apply to this business.
Report dollar amounts in thousands of Canadian dollars.
Expenses
a. Cost of goods sold
Many business units distinguish their costs of materials from their other business expenses (selling, general and administrative). This item is included to allow you to easily record your costs/expenses according to your normal accounting practices.
Include:
- cost of raw materials and/or goods purchased for resale - net of discounts earned on purchases
- freight in and duty.
Exclude all costs associated with salaries, wages, benefits, commissions and subcontracts (report at Employment costs and expenses, and Subcontracts).
b. Employment costs and expenses
b1. Salaries, wages and commissions
Please report all salaries and wages (including taxable allowances and employment commissions as defined on the T4 - Statement of Remuneration Paid) before deductions for this reporting period.
Include:
- vacation pay
- bonuses (including profit sharing)
- employee commissions
- taxable allowances (e.g., room and board, vehicle allowances, gifts such as airline tickets for holidays)
- severance pay.
Exclude all payments and expenses associated with casual labour and outside contract workers (report at Subcontracts).
b2. Employee benefits
Include contributions to:
- health plans
- insurance plans
- employment insurance
- pension plans
- workers' compensation
- association dues
- contributions to any other employee benefits such as child care and supplementary unemployment benefit (SUB) plans
- contributions to provincial and territorial health and education payroll taxes.
c. Subcontracts
Subcontract expense refers to the purchasing of services from outside of the company rather than providing them in-house.
Include:
- hired casual labour and outside contract workers
- custom work and contract work
- subcontract and outside labour
- hired labour.
d. Research and development fees
Expenses from activities conducted with the intention of making a discovery that could either lead to the development of new products or procedures, or to the improvement of existing products or procedures.
e. Professional and business fees
Include:
- legal services
- accounting and auditing fees
- consulting fees
- education and training fees
- appraisal fees
- management and administration fees
- property management fees
- information technology (IT) consulting and service fees (purchased)
- architectural fees
- engineering fees
- scientific and technical service fees
- other consulting fees (management, technical and scientific)
- veterinary fees
- fees for human health services
- payroll preparation fees
- all other professional and business service fees.
Exclude service fees paid to Head Office (report at All other costs and expenses).
f. Utilities
Utility expenses related to operating your business unit such as water, electricity, gas, heating and hydro.
Include:
- diesel, fuel wood, natural gas, oil and propane
- sewage.
Exclude:
- energy expenses covered in your rental and leasing contracts
- telephone, Internet and other telecommunications
- vehicle fuel (report at All other costs and expenses).
g. Office and computer related expenses
Include:
- office stationery and supplies, paper and other supplies for photocopiers, printers and fax machines
- postage and courier (used in the day to day office business activity)
- computer and peripherals upgrade expenses
- data processing.
Exclude telephone, Internet and other telecommunication expenses (report at Telephone, Internet and other telecommunication).
h. Telephone, Internet and other telecommunication
Include:
- internet
- telephone and telecommunications
- cellular telephone
- fax machine
- pager.
i. Business taxes, licenses and permits
Include:
- property taxes paid directly and property transfer taxes
- vehicle license fees
- beverage taxes and business taxes
- trade license fees
- membership fees and professional license fees
- provincial capital tax.
j. Royalties, franchise fees and memberships
Include:
- amounts paid to holders of patents, copyrights, performing rights and trademarks
- gross overriding royalty expenses and direct royalty costs
- resident and non-resident royalty expenses
- franchise fees.
Exclude Crown royalties
k. Crown charges
Federal or Provincial royalty, tax, lease or rental payments made in relation to the acquisition, development or ownership of Canadian resource properties.
Include:
- Crown royalties
- Crown leases and rentals
- oil sand leases
- stumpage fees.
l. Rental and leasing
Include:
- lease rental expenses, real estate rental expenses, condominium fees and equipment rental expenses
- motor vehicle rental and leasing expenses
- studio lighting and scaffolding
- machinery and equipment rental expenses
- storage expenses
- road and construction equipment rental
- fuel and other utility costs covered in your rental and leasing contracts.
m. Repair and maintenance
Include:
- buildings and structures
- machinery and equipment
- security equipment
- vehicles
- costs related to materials, parts and external labour associated with these expenses
- janitorial and cleaning services and garbage removal.
n. Amortization and depreciation
Include:
- direct cost depreciation of tangible assets and amortization of leasehold improvements
- amortization of intangible assets (e.g., amortization of goodwill, patents, franchises, copyrights, trademarks, deferred charges, organizational costs).
o. Insurance
Insurance recovery income should be deducted from insurance expenses.
Include:
- professional and other liability insurance
- motor vehicle and property insurance
- executive life insurance
- bonding, business interruption insurance and fire insurance.
p. Advertising, marketing, promotion, meals and entertainment
Include:
- newspaper advertising and media expenses
- catalogues, presentations and displays
- tickets for theatre, concerts and sporting events for business promotion
- fundraising expenses
- meals, entertainment and hospitality purchases for clients.
q. Travel, meetings and conventions
Include:
- travel expenses
- meeting and convention expenses, seminars
- passenger transportation (e.g., airfare, bus, train)
- accommodations
- travel allowance and meals while travelling
- other travel expenses.
r. Financial services
Include:
- explicit service charges for financial services
- credit and debit card commissions and charges
- collection expenses and transfer fees
- registrar and transfer agent fees
- security and exchange commission fees
- other financial service fees.
Exclude interest expenses (report at Interest expense).
s. Interest expense
Report the cost of servicing your company's debt.
Include:
- interest
- bank charges
- finance charges
- interest payments on capital leases
- amortization of bond discounts
- interest on short-term and long-term debt, mortgages, bonds and debentures.
t. Other non-production-related costs and expenses
Include:
- charitable donations and political contributions
- bad debt expense
- loan losses
- provisions for loan losses (minus bad debt recoveries)
- inventory adjustments.
u. All other costs and expenses (including intracompany expenses)
Include:
- production costs
- pipeline operations, drilling, site restoration
- gross overriding royalty
- other producing property rentals
- well operating, fuel and equipment
- other lease rentals
- other direct costs
- equipment hire and operation
- log yard expense, forestry costs, logging road costs
- freight in and duty
- overhead expenses allocated to cost of sales
- other expenses
- cash over/short (negative expense)
- reimbursement of parent company expense
- warranty expense
- recruiting expenses
- general and administrative expenses
- interdivisional expenses
- interfund transfer (minus expense recoveries)
- exploration and development (including prospect/geological, well abandonment and dry holes, exploration expenses, development expenses)
- amounts not included in sub-questions a. to t. above.
Total expenses
The sum of sub-questions a. to u.
CAN$ '000 | |
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a. Cost of goods sold | |
a1. Opening inventories | |
a2. Purchases Include raw materials, goods purchased for resale and non-returnable containers. Exclude change in inventories. |
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a3. Closing inventories | |
a4. Cost of goods sold Opening inventories plus purchases minus closing inventories. |
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b. Employment costs and expenses Include all employees who were issued a T4. Exclude commissions to be paid to non-employees, report at sub-question c. |
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b1. Salaries, wages and commissions | |
b2. Employee benefits | |
c. Subcontracts Include commissions to non-employees. Exclude research and development. |
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d. Research and development fees. Exclude in-house research and development. |
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e. Professional and business fees e.g., legal, accounting, consulting, scientific and property management fees |
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f. Utilities e.g., electricity, water, gas |
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g. Office and computer related expenses e.g., office supplies, postage, computer upgrades |
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h. Telephone, Internet and other telecommunication | |
i. Business taxes, licenses and permits e.g., beverage tax, business tax, license fees, property taxes |
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j. Royalties, franchise fees and memberships Exclude Crown royalties. |
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k. Crown charges (for logging, mining and energy industries only) |
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l. Rental and leasing Include land buildings, equipment, vehicles. |
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m. Repair and maintenance Include buildings, equipment, vehicles. |
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n. Amortization and depreciation | |
o. Insurance | |
p. Advertising, marketing, promotion, meals and entertainment | |
q. Travel, meetings and conventions | |
r. Financial services e.g., bank charges, transaction fees |
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s. Interest expense | |
t. Other non-production-related costs and expenses Include bad debts, loan losses, donations, political contributions and inventory write-down. |
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u. All other costs and expenses Include intracompany expenses. Specify all other costs and expenses: |
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Total expenses |
Industry characteristics
1. What were this business's sales for each of the following goods and services?
Please report all amounts in thousands of Canadian dollars.
a. Management consulting services
a1. Strategic management consulting services
Providing advice and guidance concerning the overall strategic direction, planning, structuring and control of an organization.
Include consulting on:
- business strategy and planning
- corporate development and restructuring
- crisis management
- the development of an organization's overall direction and objectives
- the determination of the organization's strategy to achieve the selected direction and objectives
- the selection of a method for carrying out the strategy, including selection among such methods as a merger or acquisition, joint venture, outsourcing, or other alliance, divestiture, new business venture or use of new technology
- designing or redesigning the organizational structure.
a2. Financial management consulting services
Providing advice and guidance concerning financial strategies, planning and control.
Include:
- advice and guidance on projects related to working capital and liquidity management
- the determination of an appropriate capital structure
- capital investment proposals, asset management
- accounting policy and procedures
- budgeting and budgetary controls
- financial consulting services related to mergers, acquisitions and divestitures such as advice on methods of valuations, methods of payment and methods of control
- international finance.
a3. Marketing management consulting services
Providing advice and guidance on projects related to marketing strategy, market development and sales management and development.
Include:
- identifying external opportunities and challenges that can be addressed by marketing
- analysing internal strengths and weaknesses
- determining which goods and services to offer
- target markets
- competitive position
- features of goods and services including customer service programs
- pricing
- advertising, and distribution channels (including franchising)
- marketing expenditure level
- sales management and development.
a4. Employee compensation and benefits consulting services
Providing advice and guidance related to compensation and benefits systems.
Include:
- base salary or hourly wages
- fringe benefits and incentive compensation
- non-cash compensation
- employee services and benefits such as pension and retirement and savings plans, welfare and health plans
- early retirement proposals
Scope of services may consist of:
- job evaluation and job rating systems
- performance appraisals
- executive compensation
- incentive and bonus plans
- job and positions analysis and evaluations
- comparative wage-and-salary surveys
- pay for performance programs, profit sharing plans, executive compensation and termination packages.
a5. Other human resources management consulting services
Providing advice and guidance concerning the development or modification of human resource strategies, policies, practices and procedures except concerning compensation and benefits.
Include:
- consulting on recruitment
- organizational development (improving functions within and between groups)
- employee training and development needs
- outplacement procedures and plans for assistance to employees
- succession planning
- compliance with government regulations in areas such as health, safety, workers' compensation and employment equity
- labour-management relations
- employee assistance programs
- human resources audits.
a6. Operations and supply chain management consulting services
Operations management is concerned with the management of physical, financial and human resources with the objective of producing goods and services. Supply chain management is a bundled service.
Include:
- inventory management services
- warehousing and storage services and distribution services.
May include advice and guidance concerning:
- productivity improvement
- cost reduction
- quality improvements in goods and services
- registration for quality management systems
- improvements to logistical operations such as production planning and control
- the management of supply sources, inventories, distribution networks and transportation.
a7. Other management consulting services - specify
All other advisory services not elsewhere classified that are provided by management consulting firms.
Include:
- economic and social research services
- arbitration and conciliation services (except by lawyer, attorney or paralegal offices)
- other related products such as:
Actuarial consulting services, except for employee pensions and other benefits
Providing advice and guidance on actuarial matters such as life insurance and annuities, property and casualty insurance, public pension, health and other social insurance plans, income loss and marriage breakdown.
Expert witness services
Providing testimony before a court or administrative body, by a witness who, by virtue of experience, training, skill or knowledge, is recognized as being qualified to render an informed opinion on matters relating to a field or subject.
Training services, management
Providing management-related training and education services, in fields such as strategic management, financial management, marketing management, human resources management, operations and logistics management on a stand-alone basis.
Project management
Planning, supervising and co-ordinating the activities involved in carrying out a project, with regard to time, cost, project team membership, performance requirements and other constraints. This product refers only to those situations in which project management is offered as a stand-alone service.
b. Environmental consulting services
b1. Environmental assessments
Objective studies undertaken for any one or more of the following purposes:
- Identify whether or not environmental contamination exists at a particular site, and if so, determine the source, nature and extent of the contamination;
- Assess the risk to public health and safety from environmental contamination associated with a project that is proposed or in place;
- Evaluate the impact on the ecology, society or economy of environmental contamination resulting from human or natural activity.
b2. Environmental audits
An independent assessment of the current status of a party's compliance with applicable environmental requirements or of a party's environmental compliance policies, practices and controls.
b3. Site remediation planning services
Preparation of a plan for the abatement of environmental contamination, usually at a specific site, and incorporating such technical or other criteria as may be prescribed by law or regulation.
b4. Natural resources management consulting services
The provision of objective information, advice and guidance concerning the best practices for the ecologically sustainable development and use of:
- lands and forests
- bodies of water
- oil, gas, and mineral deposits
- wildlife populations
- other natural resources.
b5. Waste management consulting services
The provision of objective information, advice and guidance concerning the best practices for the minimization, transport, handling, disposal and/or recycling of waste.
b6. Environmental policy development consulting services
Advising public or private institutions on the design, development and implementation of environmental statutes, regulations, standards or practices. Consulting services of this type may extend to the drafting of such statutes, regulations, standards or practices on behalf of the client.
b7. Other environmental consulting services - specify
All other advisory services not elsewhere classified that are provided by environmental consultants.
c. Other scientific and technical consulting services
c1. Economic consulting services
Providing advice related to the description and analysis of the production, distribution and consumption of goods and services.
Include:
- consulting services related to macroeconomic modeling
- economic forecasting
- economic issues arising from competition, regulations, public policy and finance
- expert witness services
- consulting in agricultural economics.
c2. Geological and geophysical consulting services
Providing advice concerning the geology of mineral, oil and natural gas resource exploration and development.
Include:
- geophysical methods
- expert witness services
- resource and reserve estimates, audits and reviews
- independent valuations of mineral, oil and natural gas properties
- preparation of independent reports for stock exchange listings
- feasibility studies of mineral, oil and natural gas properties
- mineral, oil and natural gas property and project evaluation services
- geophysical survey design, including selection of methods
- appraisal of geological, geophysical or geochemical anomalies.
c3. Soil management, crop and animal production consulting services
Providing advice in relation to the scientific management of agricultural land as well as crop or animal production.
Include expert witness services and consulting services related to :
- tree farming
- crop fertilization
- animal breeding
- soil conservation.
c4. Occupational health and safety consulting services
Providing advice concerning health and related safety standards in commercial, industrial and government workplaces and facilities.
Include:
- industrial hygiene
- workplace health risk assessments
- ergonomics
- confined space entry
- health hazard testing and evaluations
- safety standard requirements
- expert witness services.
c5. Other scientific and technical consulting services - specify
Providing advice on scientific and technical matters not elsewhere classified.
Include:
- pharmaceutical
- chemistry
- atomic energy
- expert witness services.
Also include heritage consulting services
Providing advice concerning the identification, investigation, preservation and interpretation of historical or heritage resources. Includes advice related to the use of historical and archaeological research.
- built heritage assessments
- archaeological site impact or mitigation
- advice on local, national or international regulations and standards for heritage sites or properties
- advice on obtaining government grants concerning heritage sites
- traditional uses of land, water and natural resources by aboriginal peoples
- expert witness services.
CAN$ '000 | |
---|---|
a. Management consulting services | |
a1. Strategic management consulting services | |
a2. Financial management consulting services | |
a3. Marketing management consulting services | |
a4. Employee compensation and benefits consulting services | |
a5. Other human resources management consulting services | |
a6. Operations and supply chain management consulting services | |
a7. Other Specify all other management consulting services: |
|
b. Environmental consulting services | |
b1. Environmental assessments | |
b2. Environmental audits | |
b3. Site remediation planning services | |
b4. Natural resources management consulting services | |
b5. Waste management consulting services | |
b6. Environmental policy development consulting services | |
b7. Other Specify all other environmental consulting services: |
|
c. Other scientific and technical consulting services | |
c1. Economic consulting services | |
c2. Geological and geophysical consulting services | |
c3. Soil management, crop and animal production consulting services | |
c4. Occupational health and safety consulting services | |
c5. Other Specify all other scientific and technical consulting services: |
|
d. Other sales of goods and services | |
d1. Other Specify all other sales of goods and services: |
|
Total sales of goods and services |
2. During this reporting period of YYYY-MM-DD to YYYY-MM-DD, how many non-salaried partners and proprietors did this business have?
For unincorporated businesses, please report the number of partners and proprietors for whom earnings will be the net income of the partnership or proprietorship.
Number:
Sales by type of client
1. What was this business's breakdown of sales by the following types of client?
Sales by type of client
This section is designed to measure which sector of the economy purchases your services.
Please provide a percentage breakdown of your sales by type of client.
Please ensure that the sum of percentages reported in this section equals 100%.
a. to c. Clients in Canada
a. Individuals and households
Please report the percentage of sales to individuals and households who do not represent the business or government sector.
b. Businesses
Percentage of sales sold to the business sector should be reported here.
Include sales to Crown corporations.
c. Governments, not-for-profit organizations and public institutions (e.g., hospitals, schools)
Percentage of sales to federal, provincial, territorial and municipal governments should be reported here.
Include: sales to hospitals, schools, universities and public utilities.
d. Clients outside Canada (carriage return to separate 2 words) Please report the percentage of total sales to customers or clients located outside Canada including foreign businesses, foreign individuals, foreign institutions and/or governments.
Include sales to foreign subsidiaries and affiliates.
Percentage | |
---|---|
a. Clients in Canada - individuals and households | |
b. Clients in Canada - businesses | |
c. Clients in Canada - governments, not-for-profit organizations and public institutions e.g., hospitals and schools |
|
d. Clients outside Canada | |
Total percentage |
Sales by consumer location
1. What was the percentage breakdown of this business's sales by consumer location?
Consumer location is the location where the goods or services will ultimately be used.
If ultimate consumer location is not known, the following are acceptable substitutes:
- shipping destination
- client's billing address
- location of this business's retail customers
- location of this business's warehouses/distribution centres.
Percentage | |
---|---|
a. Newfoundland and Labrador | |
b. Prince Edward Island | |
c. Nova Scotia | |
d. New Brunswick | |
e. Quebec | |
f. Ontario | |
g. Manitoba | |
h. Saskatchewan | |
i. Alberta | |
j. British Columbia | |
k. Yukon | |
l. Northwest Territories | |
m. Nunavut | |
n. United States | |
o. All other countries | |
Total percentage |
International transactions - revenue received from exports
1. During the reporting period of YYYY-MM-DD to YYYY-MM-DD, did this business receive revenue from clients outside Canada for the sale of products, services, royalties, rights, licensing or franchise fees?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
- Yes
- No
2. What was the revenue received from clients outside Canada?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Revenue received (CAN$ '000):
3. What was the percentage breakdown of revenue received from clients outside Canada by goods, services and royalties?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Percentage | |
---|---|
a. Goods | |
b. Services | |
c. Royalties, rights, licensing and franchise fees | |
Total percentage |
4. What was the percentage breakdown of revenue received from clients outside Canada by country?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Percentage | |
---|---|
a. United States | |
b. Mexico | |
c. Provide the percentage of revenue received from any other countries - top 4 clients only | |
c1. Other country 1 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 1: |
|
c2. Other country 2 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 2: |
|
c3. Other country 3 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 3: |
|
c4. Other country 4 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 4: |
|
Total percentage |
International transactions - purchases from outside Canada (imports)
5. During the reporting period of YYYY-MM-DD to YYYY-MM-DD, did this business make payments to suppliers outside Canada for the purchase of products, services, royalties, rights, licensing or franchise fees?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
- Yes
- No
6. What were the payments made to suppliers outside Canada?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Payments made (CAN$ '000):
7. What was the percentage breakdown of payments made to suppliers outside Canada by goods, services and royalties?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Percentage | |
---|---|
a. Goods | |
b. Services | |
c. Royalties, rights, licensing and franchise fees | |
Total percentage |
8. What was the percentage breakdown of payments made to suppliers outside Canada by country?
This section is intended to measure the value of international transactions on goods, services, royalties and licenses fees. It covers imported services and goods purchased outside Canada as well as the value of exported services and goods to clients/customers outside Canada. Please report also royalties, rights, licensing and franchise fees paid to and/or received from outside Canada. Services cover a variety of industrial, professional, trade and business services.
Percentage | |
---|---|
a. United States | |
b. Mexico | |
c. Provide the percentage of payments made to any other countries - top 4 suppliers only | |
c1. Other country 1 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 1: |
|
c2. Other country 2 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 2: |
|
c3. Other country 3 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 3: |
|
c4. Other country 4 Begin entering the name of the other country by typing the first few letters to narrow down the choices or enter your own answer Specify other country 4: |
|
Total percentage |
COVID-19
1. In response to the COVID-19 pandemic, in 2021 did this business experience additional expenses to comply with public health and safety guidelines or corporate guidelines to be allowed to operate?
Additional expenses could include: purchases of cleaning supplies, sanitation measures, protective equipment for employees or customers and costs to retrofit business operations (e.g., Plexiglass barriers, new equipment that facilitates physical distancing, additional labour costs).
Public health and safety guidelines refer to guidelines from a federal, provincial or municipal health agency.
Yes
What were the total additional expenses in fiscal year 2021?
Report in thousands of dollars. For expenses less than $500, enter "0".
When precise figures are not available, please provide your best estimate.
Additional labour costs, if applicable (CAN$ '000)
$ ,000
Other additional expenses (CAN$ '000)
$ ,000
As a result of the additional expenses or business conditions, did this business delay plans to expand operating capacity or undertake investments?
No
2. In response to the COVID-19 pandemic, in 2021 which of the following ways did this business change operating methods?
Include both temporary and ongoing changes.
Select all that apply.
- Adopt or expand upon a contact-less business model (e.g., e-commerce sales, drive-through, delivery, curbside pickup, offer virtual services )
- Retrofit the workspace
- Invest in e-commerce platforms
- Use business intelligence technologies (e.g., cloud-based computing systems and big data analytic tools)
- Develop new supply chains
- Ask some or all employees to work from home
- Introduce or accelerate the introduction of new goods and services
- Increase prices charged to customers of certain goods and services as a result of the COVID-19 pandemic
- Decrease prices charged to customers of certain goods and services as a result of the COVID-19 pandemic
- Change marketing strategy (Include re-allocating marketing budget)
- Increase marketing budget
- Decrease marketing budget
- Expand to new markets
- Substitute capital for labour (e.g., automation, robots for use in producing goods and services)
- Provided extra staff training (e.g., job specific training, managerial training, training in new technology, training in new business practices, digital skills training, data literacy skills, other training and development)
- Downsize business activities (e.g., reduce goods and services offered)
- Reduce labour costs (e.g., lay off employees, furlough employees, request employees take vacation, reduce hours of employees, offer early retirement package, outsource work)
- Reduce costs other than labour costs
- Take other actions
- Specify the additional actions taken
OR
- No changes to operating methods in response to the COVID-19 pandemic
3. Due to COVID-19, did this business receive public financial relief to avoid layoffs through the Canada Emergency Wage Subsidy or Temporary 10% Wage Subsidy programs?
Yes
How much did your business obtain through these means?
Financial relief received (CAN$ '000)
$ ,000
No
Notification of intent to extract web data
1. Does this business have a website?
- Yes
Specify the business website address
e.g., www.example.ca - No
Statistics Canada is piloting a web data extraction initiative, also known as web scraping, which uses software to search and compile publicly available data from business websites. As a result, we may visit the website for this business to search for, and compile, additional information. This initiative should allow us to reduce the reporting burden on businesses, as well as produce additional statistical indicators to ensure that our data remain accurate and relevant.
We will do our utmost to ensure the data are collected in a manner that will not affect the functionality of the website. Any data collected will be used by Statistics Canada for statistical and research purposes only, in accordance with the agency's mandate.
Please visit Statistics Canada's web scraping initiative page for more information.
Please visit Statistics Canada's transparency and accountability page to learn more.
If you have any questions or concerns, please contact Statistics Canada Client Services, toll-free at 1-877-949-9492 (TTY: 1-800-363-7629) or by email at infostats@canada.ca.
Changes or events
1. Indicate any changes or events that affected the reported values for this business or organization, compared with the last reporting period.
Select all that apply.
- Strike or lock-out
- Exchange rate impact
- Price changes in goods or services sold
- Contracting out
- Organizational change
- Price changes in labour or raw materials
- Natural disaster
- Recession
- Change in product line
- Sold business or business units
- Expansion
- New or lost contract
- Plant closures
- Acquisition of business or business units
- Other
Specify the other changes or events: - No changes or events
Contact person
2. Statistics Canada may need to contact the person who completed this questionnaire for further information.
Is [Provided Given Names], [Provided Family Name] the best person to contact?
- Yes
- No
Who is the best person to contact about this questionnaire?
- First name:
- Last name:
- Title:
- Email address:
- Telephone number (including area code):
- Extension number (if applicable):
The maximum number of characters is 5. - Fax number (including area code):
Feedback
3. How long did it take to complete this questionnaire?
Include the time spent gathering the necessary information.
- Hours:
- Minutes:
4. Do you have any comments about this questionnaire?