Statistics Canada
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The Control and Sale of Alcoholic Beverages in Canada

Fiscal year ended March 31, 2007

63-202-X


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Highlights

  1. Beer remains the alcoholic drink of choice for Canadians in terms of both volume and dollar value, but its dominance continues to decline as consumers turn more to wine.

Note to readers

This release includes downward revisions to beer sales for 2004/2005 and 2005/2006. These revisions were primarily due to revised data from respondents.

Per capita statistics have been updated to reflect the incorporation of the latest Census results in the population statistics.

Statistics on sales of alcoholic beverages by volume should not be equated with data on consumption. Sales volumes include only sales by liquor authorities and their agents, and sales by wineries and breweries and outlets that operate under license from the liquor authorities.

Consumption of alcoholic beverages would include all these sales, plus homemade wine and beer, wine and beer manufactured through brew-on-premises operations, sales in duty-free shops and any unrecorded transactions.

Similarly, statistics on sales of alcoholic beverages by dollar value of sales should not be equated with consumer expenditures on alcoholic beverages. The sales data refer to the revenues received by liquor authorities, wineries and breweries and these revenues include sales to licensed establishments such as bars and restaurants.

The sales data, therefore, do not reflect the total amount spent by consumers on alcoholic beverages since the prices paid in licensed establishments are greater than the price paid by those establishments to the liquor authorities.

Per capita data are based on the population aged 15 and over.