Text table 4
Factors thought to influence online shopping, discrete variables - 2007

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Factors thought to influence online shopping, discrete variables - 2007
  Online purchase relationship Expected
= 0 = 1
  percent odds ratio
x4 Location (0 = rural and small town) 42 46 > 1
x5 Sex (0 = female) 43 47 > 1
x6 Education (0 = no post-secondary) 32 52 > 1
x7 High speed connection (0 = no) 34 47 > 1
x8 Online experience (0 = less than 2 years) 18 49 > 1
x9 Online credit card (0 = no, some concern) 61 34 < 1
Source(s):
Statistics Canada, Canadian Internet Use Survey.