Manufacturing and Wholesale Trade (Monthly) - November 2017 to 2018: National Level CVs by Characteristic

National Level CVs by Characteristic
Table summary
This table displays the results of National Level CVs by Characteristic. The information is grouped by Month (appearing as row headers), Characteristic and % (appearing as column headers).
Month Sales of goods manufactured Raw materials and components inventories Goods / work in process inventories Finished goods manufactured inventories Unfilled Orders
%
November 2017 0.62 1.07 1.01 1.11 0.84
December 2017 0.73 1.16 1.70 1.38 1.22
January 2018 0.62 1.10 1.50 1.42 1.19
February 2018 0.61 1.10 1.83 1.48 1.16
March 2018 0.63 1.18 1.59 1.37 1.17
April 2018 0.74 1.20 1.50 1.41 1.23
May 2018 0.76 1.11 1.44 1.39 1.16
June 2018 0.58 1.03 1.81 1.38 1.30
July 2018 0.58 1.03 1.14 1.32 1.17
August 2018 0.61 0.92 1.27 1.33 1.05
September 2018 0.60 0.90 1.18 1.19 1.09
October 2018 0.57 0.94 1.25 1.21 1.12
November 2018 0.61 0.88 1.26 1.22 1.15

National Weighted Rates by Source and Characteristic, November 2018

National Weighted Rates by Source and Characteristic, November 2018
Characteristics Data source
Response or edited Imputed
%
Sales of goods manufactured 81.3 18.7
Raw materials and components 86.9 13.1
Goods / work in process 91.2 8.8
Finished goods manufactured 83.0 17.0
Unfilled Orders 90.7 9.3
Capacity utilization rates 72.3 27.7

Canadian Vital Death Statistics Database (CVSD) linked to Discharge Abstract Database (DAD) and National Ambulatory Care Reporting System (NACRS)

Canadian Vital Statistics Deaths Database (2008-2014) linked to Discharge Abstract Database (2004/05-2014/15), National Ambulatory Care Reporting System (2004/05-2014/15)

The objective of this project was to create a linked dataset that can be used to examine a national cohort (except Quebec) of persons who died (for any age group of interest) in relation to the characteristics and intensity of end-of-life care and to identify patient, disease and healthcare factors associated with variations in care intensity and location of death.

To achieve this objective, death records in the Canadian Vital Statistics Death Database (CVSD) from 2008 to 2014 were linked to patient records in the Discharge Abstract Database (DAD) and the National Ambulatory Care Reporting System (NACRS) from 2004/2005 to 2014/2015. Statistics Canada does not have Quebec hospitalization data as part of its data holdings and thus hospitalizations that occurred in the province of Quebec are not included in the linked datasets.

The Data

Canadian Vital Statistics Death Database (CVSD)

The Canadian Vital Statistics Death Database (CVSD) is a census of all deaths occurring in Canada each year. Deaths are reported by the provincial and territorial Vital Statistics Registries to Statistics Canada; the information provided includes demographic and cause of death information. Cause of death information is coded using the version of the International Classification of Diseases (ICD) in effect at the time of death. Records eligible for record linkage were deaths that occurred from January 1, 2008 through December 31, 2014.

In addition to the variables from the CVSD, the file includes variables from the Postal Code Conversion File+ (PCCF+) for each linked record. The PCCF+ was generated using the CVSD variable DEA_Q150 (usual residence of the deceased: postal code).

Discharge Abstract Database

The DAD includes administrative, clinical and demographic information on hospital discharges (including in-hospital deaths, sign-outs and transfers) from all provinces and territories, except Quebec. Over time, the DAD has also been used to capture data on day surgery, long-term care, rehabilitation and other types of care. DAD data for fiscal years 2004/2005 to 2014/2015 were included in the linkage.

In the DAD, jurisdiction-specific instructions for collection of data elements evolve over time. Collection of each data element may be mandatory, mandatory if applicable, optional or not applicable. Collection requirements can vary by jurisdiction and by data year. Researchers will find the listings of DAD data elements under the heading "Data Elements" at the DAD Metadata website. The documents on the website include information on mandatory versus optional collection status for each data element by jurisdiction, which is key to understanding coverage of data elements in the DAD.

National Ambulatory Care Reporting System (NACRS)

The NACRS contains data for hospital-based and community-based ambulatory care including day surgery, outpatient and community-based clinics, and emergency departments. Client visit data is collected at time of service in participating facilities from several jurisdictions. NACRS data for fiscal years 2004/2005 to 2014/2015 were included in the linkage.

For details on the provincial data coverage, please refer to the Data Quality Documentation, available under the "Data Quality" section of the NACRS Metadata website.

In NACRS, jurisdiction-specific instructions for collection of data elements evolve over time. Similar to DAD, collection of each data element may be mandatory, mandatory if applicable, optional or not applicable. Collection requirements can vary by jurisdiction and by data year.

Researchers will find the listings of NACRS data elements under the "Data Elements" section of the NACRS Metadata website. The documents on the website include information on mandatory versus optional collection status for each data element by jurisdiction, which is key to understanding coverage of data elements in NACRS.

File structure & layout

A single cohort file was produced of all the individual CVSD records between 2008 through 2014, including those that linked and those that did not link to the DAD or NACRS. A random, unique identifier (variable name: STC_ID) was generated for each record on the CVSD. Each record with a valid postal code has additional information added from the PCCF+. Names and other personal identifiers have been removed from the file.

Separate output files were created for each year of the DAD and for each year of the NACRS. Only records that linked to the CVSD are included in these outcome files. Since the DAD and NACRS are transactional files, the STC_ID from the CVSD cohort file was included on all records to identify those individuals with multiple transactions within a dataset and across datasets. Merging the STC_ID across datasets (i.e. CVSD to DAD and NACRS) will allow the larger picture of health interventions for an individual to be analysed.

Researchers can choose to use the outcome files as event-based (each row of data represents a hospitalization) or person-based (each row of data represents an individual). In order to use a file as a person-based file, the researcher must transform the data to include all hospital information for one person as one record (one row on the data file).

The linked data should not be used to produce official mortality statistics. Official counts and rates of mortality are available on the Statistics Canada website or can be generated by requesting use of the Canadian Vital Statistics Death Database which is accessible through the RDC or by requesting a custom tabulation from Statistics Canada (statcan.hd-ds.statcan@statcan.gc.ca).

The linked data cannot be used to produce statistics related to institutions and any outputs at the institution level will be restricted as per the vetting rules.

Institution information can be used as a method to generate other information (e.g., the postal code of the institution can be used to determine distance to a care facility) but cannot be used as an outcome of interest.

Date modified:

2021 Census of Population Dissemination Consultation

Consultation objectives

The next Census of Population will be held in May 2021.

With each census, Statistics Canada improves its methods of disseminating information to the public. This is done by seeking ways to publish census results in a timely and accessible manner while maintaining high data-quality standards. A primary goal of the dissemination process is to maximize the user benefit of Census of Population products and services.

Suggestions, ideas and opinions expressed during this consultation will ensure that Census of Population data are accessible and relevant. As part of the development of the Census Program, data users are invited to communicate their experiences and provide recommendations. Statistics Canada reviews many aspects of the Census of Population dissemination program, such as release dates, products and services, output media, levels of geography, and the census web module.

Statistics Canada carefully considers this input to produce a product and service line that will meet users' requirements.

For more information, please visit the 2021 Census of Population Program Consultation webpage.

How to get involved

This consultation is now closed.

Consultation on the dissemination strategies and product and service line of the 2021 Census of Population through the online questionnaire is no longer available. Statistics Canada collected a wealth of information from data users and interested parties across Canada who shared their views on the 2016 Census of Population dissemination strategies and product and service line. Statistics Canada thanks all consultation participants.

If you would like to provide us with further feedback or suggestions on dissemination strategies (including products and services) for the 2021 Census of Population, please email the census consultation team at statcan.censusconsultation-consultationrecensement.statcan@statcan.gc.ca.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the agency is protected by the Privacy Act. For more information on Statistics Canada’s privacy policies, please consult the Privacy notice.

Results

Results are summarized in the following report.

Statistics Canada thanks all participants for their interest and enthusiastic participation in 2021 Census of Population Dissemination Consultation.

Date modified:

Survey of Canadians' Views on Statistics Canada

Consultation objectives

Over the past year, Statistics Canada has been shaping its modernization agenda to focus on user-centric service delivery, which necessarily includes an ongoing dialogue with Canadians.

The purpose of this public opinion research (POR) was to gather the opinions of Canadians regarding general knowledge and perception of Statistics Canada; access and use of Statistics Canada's information; trust in Statistics Canada and in the data it produced and the value of official statistics.

The POR data will be used to contribute to corporate activities, such as improving client services; updating corporate branding and communications strategies; and providing information for corporate performance reporting and the corporate risk profile.

Methodology

An online survey was used to collect this information from Canadians across the country. The survey was completed through the use of EKOS' online panel (designed to be statistically representative of the general public) with a sample of 2,050 Canadian adults. The survey was approximately 8 minutes in length and was conducted from June 1 - 21, 2018.

The methodology report and .csv file are available.

Results

Survey results show that 88% of Canadians trust Statistics Canada, higher than the share of Canadians who trust other government institutions (70%), banks and financial (58%) institutions, private market research or polling companies (57%) and the media (51%).

The survey also found that 80% of Canadians trust the quality of our data and 74% believe that we keep their personal information safe.

Just over two-thirds of people stated that Statistics Canada makes a major or moderate contribution to the life of Canadians.

Overall, 6 out of 10 Canadians frequently or occasionally use or refer to Statistics Canada information. General interest was cited as the most common reason for using our information, followed by research and analysis.

Most turned to the agency's official website to obtain information, but some also hear about Statistics Canada data through traditional media such as the radio and television. Younger Canadians aged 18 to 34 were more likely to use the website (85%) than Canadians over 65 years of age (46%).

For more information, please consult the Survey of Canadians' Views on Statistics Canada.

How to get involved

This project is now closed, but individuals who wish to obtain more information or to take part in a future consultation project should contact Statistics Canada by sending an email to statcan.consultations@statcan.gc.ca.

Please note that Statistics Canada selects participants for each consultation to ensure feedback is sought from a representative sample of the target population. Not all applicants will be asked to participate in a given consultation.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the agency is kept strictly confidential; it is protected by the Privacy Act and the Statistics Act.

For more information on Statistics Canada's privacy policies, please consult the Privacy notice.

Statistics Canada thanks participants for their contribution to this project. Their insights guide the agency's web development and ensure that the final products meet users' needs.

Date modified:

Statistics Canada's Website Evaluation 2019

Consultation objectives

In January and February 2019, Statistics Canada conducted its annual website evaluation by collecting feedback from visitors on a number of topics, including:

  • satisfaction
  • success in task completion

Methodology

A pop-up intercept was used from January 7 to February 11, 2019, to invite website users to complete a short questionnaire. In total, 10,617 visitors participated in the consultation.

Respondent profile

In order to better understand our respondents' profile, a few demographic questions (e.g., occupational profile, statistical proficiency, frequency of visits, etc.) were included in the short questionnaire.

When asked their occupational profile, 65% of respondents indicated that they were employed, 24% said that they were students, and the remainder either said they were retired (4%) or they selected "Other" (6%) from the list of options.

Of those employed, almost half (46%) were from the private sector and nearly one third (30%) worked in government.

Respondents were asked how they would define their statistical proficiency: 22% said they had a high proficiency (can manipulate datasets and do univariate or multivariate analysis); 57% said medium (can analyze and interpret data tables and turn them into useable information); 16% said low (can calculate a percentage and can display in a graph); and 5% indicated that they have no statistical proficiency at all.

Respondents were asked about the frequency of their visits to the website: 31% were frequent visitors (visited the website six or more times in the last six months) and 69% were infrequent visitors (visited the website fewer than six times in the last six months).

Results

Overall satisfaction

In 2019, 71% of respondents expressed satisfaction with the Statistics Canada website, in line with 2018.

Information sought

The consultation revealed that 48% of visitors were looking for data and data tables on a specific topic; 14% came to fill out a survey; 10% searched for studies, articles or publications on a specific topic; and 26% were looking for various things such as reference information, information on a specific location and standard classifications.

Task completion success

As in 2018, the results from 2019 showed that more than three quarters (79%) of respondents completed their task successfully.

Among successful respondents, 78% took less than 6 minutes to find the information they were seeking and 78% reported that finding information was easy.

Frequent visitors indicated a higher success rate in completing their tasks (85%) than infrequent visitors (77%).

Respondents from the municipal government sector and students had the most success in finding information, an 84% rate of success for each.

Among all visitors, the success level was highest for respondents looking for information in The Daily, at 92%.

How to get involved

This consultation is now closed, but individuals who wish to obtain more information or to take part in a future consultation project should contact Statistics Canada by sending an email to statcan.consultations-consultations.statcan@statcan.gc.ca.

Please note that Statistics Canada selects participants for each consultation to ensure feedback is sought from a representative sample of the target population. Not all applicants will be asked to participate in a given consultation.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the agency is kept strictly confidential; it is protected by the Privacy Act and the Statistics Act.

For more information on Statistics Canada's privacy policies, please consult the Privacy notice.

Statistics Canada thanks participants for their contribution to this consultation. Their insights guide the agency's web development and ensure that the final products meet users' needs.

Date modified:

CVs for operating revenue - Advertising, public relations, and related services - 2017

Advertising, public relations, and related services: CVs for operating revenue, 2017
Table summary
This table displays the results of Advertising, public relations, and related services: CVs for operating revenue, 2017. The information is grouped by regions (appearing as row headers), CVs for operating revenue, calculated using percent units of measure (appearing as column headers).
Geography CVs for operating revenue
percent
Canada 4.66
Newfoundland and Labrador 0.24
Prince Edward Island 0.00
Nova Scotia 4.89
New Brunswick 1.40
Quebec 6.86
Ontario 6.36
Manitoba 3.76
Saskatchewan 4.80
Alberta 2.89
British Columbia 7.62
Yukon 2.63
Northwest Territories 0.00
Nunavut 0.00

Canadian Centre for Justice Statistics
Policing Services Program

Confidential when completed

Please provide information as of time of the incident for each chargeable suspect.

See instructions on last page for items indicated with an asterisk ( * ) or refer to the “Scoring Guide for the Homicide Survey”.

This information is collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.

Completion of this questionnaire is a legal requirement under this act.

Objective

This survey collects essential data to produce statistics on the incidence and characteristics of homicide offences in Canada. The information is used by federal and provincial policymakers as well as public and private researchers. The data are also widely disseminated by the media for purposes of general public information. The information may also be used by Statistics Canada for other statistical and research purposes.

Confidentiality

Statistics Canada is prohibited by law from releasing any information it collects which could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes.

Record linkages

To enhance the data from this survey and to minimize the reporting burden for respondents, Statistics Canada may combine the information you provide with other survey or administrative data sources.

Instructions

Please return this questionnaire by December 31st, “Collection Year”. Questionnaires may be returned by mail (see address below) or through the Electronic File Transfer system.

Correspondence

Statistics Canada
ATTN: Central Reception
200 blvd. de la Technologie
Gatineau, QC J8Z 3H6
Phone: Toll free 1-888-659-8229
Fax: 1-888-883-7999
E-mail: statcan.homisurv-enqhomi.statcan@statcan.gc.ca

Fax or e-mail transmission disclosure

Statistics Canada advises you that there could be a risk of disclosure during facsimile or other electronic transmission. However, upon receipt, Statistics Canada will provide the guaranteed level of protection afforded all information collected under the authority of the Statistics Act.

  1. Incident file number
  2. Chargeable suspect number
  3. Name of chargeable suspect
    • Surname
    • Given name(s)
    • Alias
    • OR
    • 09 Unknown
  4. Sex of chargeable suspect
    • 1 Male
    • 2 Female
  5. a. Date of birth of chargeable suspect
    • Year / Month / Day
    b. If chargeable suspect’s date of birth is unknown, estimate the age at time of incident
    • Years
    • OR
    • 000 Less than 1 year of age (includes newborn)
    • 999 Unknown
  6. Marital status of chargeable suspect
    • 1 Single (never married)
    • 2 Married (legal)
    • 3 Common-law / cohabitation
    • 4 Divorced
    • 5 Separated (legal or informal)
    • 6 Widowed
    • 9 Unknown
  7. Aboriginal identity of chargeable suspect
    • 00 Not collected / released by police service
    • 01 Not an Aboriginal person
    • 02 First Nations person (Status or non-Status)
    • 03 Métis
    • 04 Inuit
    • 06 Aboriginal person (group unknown)
    • 05 Not provided by the chargeable suspect
    • 99 Unknown
  8. Employment status of chargeable suspect (check one only; if more than one applies, check the response closest to the top of the list)
    • 00 Illegal activities (e.g. prostitute, drug dealer, gang member)
    • 01 Employed (includes full time, part-time, casual, self-employed)
    • 02 Unemployed
    • Not in labour force
    • 03 Less than 15 years of age - Go to Question 10
    • 04 Student - Go to Question 10
    • 05 Retired - Go to Question 10
    • 06 Homemaker - Go to Question 10
    • 07 Other – specify (e.g., social assistance, disability) - Go to Question 10
    • 99 Unknown
  9. Occupation of chargeable suspect (enter most recent occupation or other occupation directly related to the homicide)
    • Specify
    • OR
    • 9 Unknown
  10. Country of residence of chargeable suspect
    • 1 Canada
    • 2 United States
    • 3 Other country
    • 9 Unknown
  11. Clearance status of chargeable suspect
    • 1 Charges laid or recommended
    • 2 Cleared by suicide of chargeable suspect - Go to Question 13
    • 3 Cleared otherwise – specify - Go to Question 13
  12. Most serious charge laid or recommended against the chargeable suspect
    • 1 Murder 1st-degree
    • 2 Murder 2nd-degree
    • 3 Manslaughter
    • 4 Infanticide
  13. FPS number of chargeable suspect
    • Specify FPS number
    • 8 Not applicable
    • 9 Unknown
  14. Chargeable suspect’s previous conviction for criminal activities
    • 88 No previous conviction
    • Most serious conviction
    • 01 Homicide
    • 02 Robbery
    • 03 Other violent offence
    • 04 Property offence
    • 05 Drug offence
    • 06 Other Criminal Code or Federal / Provincial Statute offence
    • 99 Unknown
    • Source of information (e.g., CPIC, your own information system, etc.)
  15. Suspected mental or developmental disorder (e.g., schizophrenia)
    • 0 Suspected
    • 1 Yes - specify
    • 2 No
    • 9 Unknown
  16. Consumption of alcohol, drug or intoxicating substance by chargeable suspect (check one only)
    • 8 No alcohol or drug consumed
    • 1 Both alcohol and drug consumption
    • 2 Alcohol consumption only
    • 3 Drug consumption only
    • 4 Consumption of intoxicating substance – inhalant, etc.
    • 5 Consumption of intoxicant – type unknown
    • 9 Unknown
  17. History of family violence involving this chargeable suspect and any homicide victim(s) in this incident *
    • 8 Not a family homicide
    • 1 Yes
    • 2 No
    • 9 Unknown

Instructions

The Investigating Officer is the ideal person to complete this form.

17. History of family violence – refers to violence (e.g. spousal abuse, child or parent battering) between, family members (codes 1-23 and 38-42 on question 25 of the Victim Questionnaire). Even one previously known incidence of violence is sufficient to score “Yes”. The violence must involve this accused person and the victim killed in this incident.

Thank you for your co-operation

Results from Survey of Canadians' Views on Statistics Canada (2018)

PDF Version (PDF, 489.09 KB)

Public Opinion Research 2018

  1. Background Information
  2. Respondent Profile
  3. High-Level Overview of Results
  4. First Impressions and Perceptions
  5. Trust and Value of Official Statistics
  6. Access and Use of Information
  7. More Information

Background Information

Survey Objectives

To gather Canadians' opinions on four themes:

  1. General knowledge and perception of Statistics Canada
  2. Access and use of Statistics Canada's information
  3. Trust in Statistics Canada and the data it produces
  4. Value of official statistics

Overview

  • 12 questions
  • 2,050 respondents from a representative panel
  • Timeline:
    • April 18, 2018: Management approval of POR proposal
    • May 25, 2018: POR contract awarded to EKOS
    • June 18 – July 9, 2018: Online survey collection
    • July 13, 2018: Methodology report and data delivered
    • July – August 2018: Analysis by CDB

Respondent Profile

Map 1: Respondents' reported region - Survey of Canadians' Views on Statistics Canada
Description for Map 1
Respondents' reported region
Geography Respondent %
British Columbia and Territories 14%
Prairies 18%
Ontario 38%
Quebec 23%
Atlantic 7%
Chart 1: Respondents' reported gender & Respondents' reported age group
Description for Chart 1
Respondents' reported gender
Gender Respondent %
Male 48%
Female 50%
Other 2%
Respondents' reported age group
Age group Respondent %
18 - 34 27%
35 - 44 16%
45 - 54 17%
55 - 64 17%
65 and up 20%
No response 3%
Chart 2: Respondents' reported Education & Income - Survey of Canadians' Views on Statistics Canada
Description for Chart 2
Respondents' reported education
Education Respondant %
University 46%
College 36%
High school or below 16%
Don't know/not stated 1%
Respondents' reported income
Income Respondant %
Less than $40,000 15%
$40,000-$59,999 11%
$60,000-$99,999 25%
$100,000-$149,999 20%
$150,000 or more 14%
Don't know/not stated 15%

High-Level Overview of Results

First thing that comes to mind when people think of "Statistics Canada":

  • Statistics on Canadians
  • Quality data used for decision-making
  • Census
  • Important business statistics
  • Federal government
  • Census complaints
  • Conducts surveys

Familiarity: 55% know about Statistics Canada

Use: 58% frequently or occasionally use or reference information produced by Statistics Canada

Perception: 65% of Canadians view Statistics Canada positively

Contribution: 68% believe Statistics Canada contributes to the quality of life of Canadians

Trust:

  • Overall: 88% trust Statistics Canada
  • Quality: 80% trust the quality of the data that Statistics Canada produces
  • Confidentiality: 74% agree that the personal information they provide to Statistics Canada will be kept confidential

Top purpose for using Statistics Canada information: General Interest

Preferred communication channel: Statistics Canada Website

Preferred way to use Statistics Canada information: Visuals (e.g., maps, infographics or interactive charts)

Top method used to obtain Statistics Canada information: Statistics Canada Website

First Impressions and Perceptions

First Thing that Comes to Mind

Regardless of demographics, when asked about the first thing that comes to mind when they think of "Statistics Canada," respondents' top answer was Statistics on Canadians (gather, research, analyze and publish).

Chart 3: First thing that comes to mind when Canadians think of "Statistics Canada"
Description for Chart 3
First thing that comes to mind when Canadians think of "Statistics Canada"
First thing that comes to mind Respondent %
Don't know / No response 7%
Other 1%
Census complaints 1%
Federal government, Tax / CRA 1%
Waste of money, skewed numbers, propaganda, bureaucracy, biased, out-of-date statistics 3%
Conducts surveys and asks Canadians their opinions 3%
Important business statistics 7%
Quality data used for decision-making 13%
Census 20%
Statistics on Canadians 42%

General Perception of StatCan

General Perception of StatCan
Positive Neutral Negative
65% 26% 5%
Why?
  • Reliable and useful statistics for Canada (53%)
Why?
  • Little known about it, not enough knowledge to say (15%)
  • Concerns about data validity, trustworthiness, government bias and use of data (12%)
Why?
  • Concerns about data validity, trustworthiness, government bias and use of data (30%)
  • Ineffective department, waste of money, doubt usefulness (26%)
  • Positive perception of Statistics Canada is highest with university graduates.
  • Canadians with an income below $100k are less likely to report a positive perception (65%) than those making over $100k (72%).
  • The Prairies are less likely to report a positive perception (55%), while respondents in Ontario, Quebec, British Columbia have the most positive perception (just under 70%) of Statistics Canada.
Chart 4: Canadians' general perception of Statistics Canada in comparison to past public opinion research surveys
Description for Chart 4
Canadians' general perception of Statistics Canada in comparison to past public opinion research surveys
  2018 2007 2005
Positive 65% 79% 77%
Neither 26% 6% 7%
Negative 5% 10% 11%
Don't know 3% 5% 5%
Note: Due to methodological differences, please use caution when comparing data from different years.

Familiarity with Statistics Canada

Chart 5: Canadians' level of familiarity with Statistics Canada
Description for Chart 5
Canadians' level of familiarity with Statistics Canada
Familiarity %
Familiar 55%
Neither 19%
Unfamiliar 25%
Familiarity with StatCan
  Age Groups Geography Education Income
Most Familiar 18 – 34 (62%) Ontario* (64%) University (63%) $150K + (70%)
Least Familiar 65 + (50%) Quebec (35%) High school and below (46%) $40K – $60K (44%)
* Alberta (61%), Atlantic (60%), British Columbia (59%) and Saskatchewan/Manitoba (58%)

Trust and Value of Official Statistics

Chart 6: Canadians' trust in various institutions
Description for Chart 6
Canadians' trust in various institutions
  Statistics Canada Government institutions Banks and financial institutions Private market research or polling companies The media
Trust 88% 70% 58% 57% 51%
Distrust 6% 27% 39% 38% 45%
Don't know 6% 2% 3% 5% 5%

Trust in StatCan data quality by Income

Canadians with an income below $60k have the lowest levels of trust at 78%, while 86% of those making over $100k trust the quality of the data.

Trust in quality and confidentiality by Age

Trust in data quality and confidentiality of personal information is highest in those Canadians under the age of 35.

Overall trust in StatCan by Education

Overall trust in Statistics Canada, data quality and confidentiality of personal information is highest in respondents with a university education.

Contribution to Canadians' Quality of Life

Chart 7: Level of contribution Canadians believe the activities of Statistics Canada make to the quality of life of Canadians
Description for Chart 7
Level of contribution Canadians believe the activities of Statistics Canada make to their quality of life
Contribution to Canadians' quality of life Respondent %
Major 36%
Moderate 32%
Little 17%
None 4%
Don't know 10%
  • Two thirds of Canadians believe the agency makes a major or moderate contribution to the life of Canadians, while 17% believe the agency's contributed a little and 4% believe there was no contribution.
  • University educated Canadians are the most likely to believe that activities of Statistics Canada make a major contribution to the quality of life of Canadians (47%).
  • Canadians in Quebec are the most likely to believe that the agency makes a major contribution to quality of life of Canadians (42%), whereas the Prairies are the least likely (28%).
  • 73% of Canadians that frequently use or reference Statistics Canada information believe its activities contribute to the quality of life of Canadians, compared with 45% of those that occasionally use or reference Statistics Canada information.
Chart 7: Level of contribution Canadians believe the activities of Statistics Canada make to the quality of life of Canadians in comparison to past public opinion research surveys
Description for Chart 8
Level of contribution Canadians believe the activities of Statistics Canada make to their quality of life of Canadians compared with results from past public opinion research
Contribution to Canadians' Quality of Life 2018 2007 2005
Major 36% 31% 27%
Moderate 32% 45% 45%
Little 17% 17% 19%
None 4% 3% 4%
Don't know 10% 4% 4%

Access and Use of Information

Frequency of Use of StatCan Data

Canadians' frequency of use of information produced by Statistics Canada
Description for Chart 9
Canadians' frequency of use of information produced by Statistics Canada
Frequency of use of StatCan data Respondent %
Frequent 8%
Occasional 50%
Never 36%
Don't know 6%
Top Users & Non-Users of StatCan Data by demographic
  Age Groups Geography Education Income
Top Users
(frequent and occasional)
18 – 34 (70%) British Columbia* (61%) University (72%) $150K + (72%)
Non-Users 65 + (48%) The Prairies** (41%) High school and below (54%) Less than $40K (44%)
* Ontario (60%) and Quebec (59%)
** Atlantic (39%)

Preferred way to use StatCan Data

Canadians' preferred way to use information produced by Statistics Canada
Description for Chart 10
Canadians' preferred way to use information produced by Statistics Canada
Preferred way to use StatCan data Respondant %
Visual (e.g., maps, infographics or interactive charts) 41%
Text (e.g., articles, publications or blogs) 25%
Numeric (e.g., single indicators or data tables) 23%
Auditory (e.g., radio channels or voice assistants) 6%
Don't know 4%
Preferred way to use information by type of user
Frequent Users Occasional Users Non-Users
Numeric (38%) Visual (43%) Visual (40%)

Methods used to obtain information

Methods used by Canadians to obtain information produced by Statistics Canada
Description for Chart 11
Methods used by Canadians to obtain information produced by Statistics Canada
Methods used to obtain information Respondent %
Statistics Canada website 68%
Internet search 48%
Indirectly through news media 46%
Website other than Statistics Canada 19%
Social media 12%

Use of StatCan website to obtain info by Familiarity

…decreases with familiarity, from 73% for users familiar with Statistics Canada to 53% for unfamiliar users.

Use of StatCan website to obtain info by Age

…decreases with age, from 85% for Canadians aged 18 to 34 to 46% for Canadians aged 65+.

Use of StatCan website to obtain info by Education

…increases with education, from 55% for Canadians with a high school education to 75% for Canadians with university education.

Purpose for Using StatCan Information

The purpose for which Canadians generally use Statistics Canada information
Description for Chart 12
The purpose for which Canadians generally use Statistics Canada information
Purpose for using StatCan information Respondent %
General interest 65%
Research or analysis 45%
Academic purposes 37%
Policy or program development, decision-making or evaluation 21%
Planning and reporting 18%
Business development or decision-making 16%
Modelling or forecasting 13%
Marketing, including market segmentation or profiles 10%
Funding requests 8%
Legislative requirements 4%
The purpose for which Canadians generally use Statistics Canada information by demographics
  Age Groups Geography Education Income
General Interest 55 – 64 (73%) Atlantic (71%) High school and below (80%) $60K – $100K (72%)
Research or Analysis 18 – 34 (54%) Atlantic (49%) University (51%) $150K + (56%)

Communication Channels

Overall, Canadians believe Statistics Canada should primarily use its website to provide information.

The communication channels that Canadians believe Statistics Canada should use to provide information
Description for Chart 13
The communication channels that Canadians believe Statistics Canada should use to provide information
Communication channels Respondent %
Statistics Canada website 58%
Indirectly through news media 18%
Social media 11%
Client services agent, by email 5%
Client services agent, over the telephone 3%
Podcasts, videos or similar tools 3%
Don't know 3%
  • The number of Canadians wanting information communicated through the Statistics Canada website increases with education.
  • Canadians in Quebec are the least likely to want information communicated through the Statistics Canada website.
  • The number of Canadians wanting information communicated through the Statistics Canada website increases with income.
  • Canadians over 65 years of age are the least likely to want information communicated through the Statistics Canada website and most likely to want the information through the news media.

More Information

All information is from Library and Archives Canada.

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