2021 Annual Survey of Service Industries: Periodical Publishers

Why are we conducting this survey?

This survey is conducted by Statistics Canada in order to collect the necessary information to support the Integrated Business Statistics Program (IBSP). This program combines various survey and administrative data to develop comprehensive measures of the Canadian economy.

The statistical information from the IBSP serves many purposes, including:

  • calculating each province and territory's fair share of federal-provincial transfer payments for health, education and social programs
  • establishing government programs to assist businesses
  • assisting the business community in negotiating contracts and collective agreements
  • supporting the government in making informed decisions about fiscal, monetary and foreign exchange policies
  • indexing social benefit programs and determining tax brackets
  • enabling academics and economists to analyze the economic performance of Canadian industries and to better understand rapidly evolving business environments.

Your information may also be used by Statistics Canada for other statistical and research purposes.

Your participation in this survey is required under the authority of the Statistics Act.

Other important information

Authorization to collect this information

Data are collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.

Confidentiality

By law, Statistics Canada is prohibited from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent, or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes only.

Record linkages

To enhance the data from this survey and to reduce the reporting burden, Statistics Canada may combine the acquired data with information from other surveys or from administrative sources.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Québec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia and the Yukon. The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations.

Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician, specifying the organizations with which you do not want Statistics Canada to share your data and mailing it to the following address:

Chief Statistician of Canada
Statistics Canada
Attention of Director, Enterprise Statistics Division
150 Tunney's Pasture Driveway
Ottawa, Ontario
K1A 0T6

You may also contact us by email at statcan.esd-helpdesk-dse-bureaudedepannage.statcan@canada.ca or by fax at 613-951-6583.

For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Business or organization and contact information

1. Verify or provide the business or organization's legal and operating name and correct where needed.

Note: Legal name modifications should only be done to correct a spelling error or typo.

Legal Name

The legal name is one recognized by law, thus it is the name liable for pursuit or for debts incurred by the business or organization. In the case of a corporation, it is the legal name as fixed by its charter or the statute by which the corporation was created.

Modifications to the legal name should only be done to correct a spelling error or typo.

To indicate a legal name of another legal entity you should instead indicate it in question 3 by selecting 'Not currently operational' and then choosing the applicable reason and providing the legal name of this other entity along with any other requested information.

Operating Name

The operating name is a name the business or organization is commonly known as if different from its legal name. The operating name is synonymous with trade name.

  • Legal name
  • Operating name (if applicable)

2. Verify or provide the contact information of the designated business or organization contact person for this questionnaire and correct where needed.

Note: The designated contact person is the person who should receive this questionnaire. The designated contact person may not always be the one who actually completes the questionnaire.

  • First name
  • Last name
  • Title
  • Preferred language of communication
    • English
    • French
  • Mailing address (number and street)
  • City
  • Province, territory or state
  • Postal code or ZIP code
  • Country
    • Canada
    • United States
  • Email address
  • Telephone number (including area code)
  • Extension number (if applicable)
  • The maximum number of characters is 10.
  • Fax number (including area code)

3. Verify or provide the current operational status of the business or organization identified by the legal and operating name above.

  • Operational
  • Not currently operational
    Why is this business or organization not currently operational?
    • Seasonal operations
      • When did this business or organization close for the season?
        • Date
      • When does this business or organization expect to resume operations?
        • Date
    • Ceased operations
      • When did this business or organization cease operations?
        • Date
      • Why did this business or organization cease operations?
        • Bankruptcy
        • Liquidation
        • Dissolution
        • Other - Specify the other reasons why the operations ceased
    • Sold operations
      • When was this business or organization sold?
        • Date
      • What is the legal name of the buyer?
    • Amalgamated with other businesses or organizations
      • When did this business or organization amalgamate?
        • Date
      • What is the legal name of the resulting or continuing business or organization?
      • What are the legal names of the other amalgamated businesses or organizations?
    • Temporarily inactive but will re-open
      • When did this business or organization become temporarily inactive?
        • Date
      • When does this business or organization expect to resume operations?
        • Date
      • Why is this business or organization temporarily inactive?
    • No longer operating due to other reasons
      • When did this business or organization cease operations?
        • Date
      • Why did this business or organization cease operations?

4. Verify or provide the current main activity of the business or organization identified by the legal and operating name above.

Note: The described activity was assigned using the North American Industry Classification System (NAICS).

This question verifies the business or organization's current main activity as classified by the North American Industry Classification System (NAICS). The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States. Created against the background of the North American Free Trade Agreement, it is designed to provide common definitions of the industrial structure of the three countries and a common statistical framework to facilitate the analysis of the three economies. NAICS is based on supply-side or production-oriented principles, to ensure that industrial data, classified to NAICS, are suitable for the analysis of production-related issues such as industrial performance.

The target entity for which NAICS is designed are businesses and other organizations engaged in the production of goods and services. They include farms, incorporated and unincorporated businesses and government business enterprises. They also include government institutions and agencies engaged in the production of marketed and non-marketed services, as well as organizations such as professional associations and unions and charitable or non-profit organizations and the employees of households.

The associated NAICS should reflect those activities conducted by the business or organizational units targeted by this questionnaire only, as identified in the 'Answering this questionnaire' section and which can be identified by the specified legal and operating name. The main activity is the activity which most defines the targeted business or organization's main purpose or reason for existence. For a business or organization that is for-profit, it is normally the activity that generates the majority of the revenue for the entity.

The NAICS classification contains a limited number of activity classifications; the associated classification might be applicable for this business or organization even if it is not exactly how you would describe this business or organization's main activity.

Please note that any modifications to the main activity through your response to this question might not necessarily be reflected prior to the transmitting of subsequent questionnaires and as a result they may not contain this updated information.

The following is the detailed description including any applicable examples or exclusions for the classification currently associated with this business or organization.

Description and examples

  • This is the current main activity
    • Provide a brief but precise description of this business or organization's main activity
    • e.g., breakfast cereal manufacturing, shoe store, software development
  • This is not the current main activity

Main activity

5. You indicated that is not the current main activity.

Was this business or organization's main activity ever classified as: ?

  • Yes
    • When did the main activity change?
    • Date
  • No

6. Search and select the industry classification code that best corresponds to this business or organization's main activity.

Select this business or organization's activity sector (optional)

  • Farming or logging operation
  • Construction company or general contractor
  • Manufacturer
  • Wholesaler
  • Retailer
  • Provider of passenger or freight transportation
  • Provider of investment, savings or insurance products
  • Real estate agency, real estate brokerage or leasing company
  • Provider of professional, scientific or technical services
  • Provider of health care or social services
  • Restaurant, bar, hotel, motel or other lodging establishment
  • Other sector

7. You have indicated that the current main activity of this business or organization is:

Main activity

Are there any other activities that contribute significantly (at least 10%) to this business or organization's revenue?

  • Yes, there are other activities
    • Provide a brief but precise description of this business or organization's secondary activity
    • e.g., breakfast cereal manufacturing, shoe store, software development
  • No, that is the only significant activity

8. Approximately what percentage of this business or organization's revenue is generated by each of the following activities?

When precise figures are not available, provide your best estimates.

Approximately what percentage of this business or organization's revenue is generated by each of the following activities?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Percentage of revenue
Main activity  
Secondary activity  
All other activities  
Total percentage  

Reporting period information

1. What are the start and end dates of this business's or organization's most recently completed fiscal year?

Note: For the survey, the end date should fall between April 1, 2021 and March 31, 2022.

Here are twelve common fiscal periods that fall within the targeted dates:

  • May 1, 2020 to April 30, 2021
  • June 1, 2020 to May 31, 2021
  • July 1, 2020 to June 30, 2021
  • August 1, 2020 to July 31, 2021
  • September 1, 2020 to August 31, 2021
  • October 1, 2020 to September 30, 2021
  • November 1, 2020 to October 31, 2021
  • December 1, 2020 to November 30, 2021
  • January 1, 2021 to December 31, 2021
  • February 1, 2021 to January 31, 2022
  • March 1, 2021 to February 28, 2022
  • April 1, 2021 to March 31, 2022.

Here are other examples of fiscal periods that fall within the required dates:

  • September 18, 2020 to September 15, 2021 (e.g., floating year-end)
  • June 1, 2021 to December 31, 2021 (e.g., a newly opened business)
  • Fiscal Year Start date
  • Fiscal Year-End date

2. What is the reason the reporting period does not cover a full year?

Select all that apply.

  • Seasonal operations
  • New business
  • Change of ownership
  • Temporarily inactive
  • Change of fiscal year
  • Ceased operations
  • Other
    • Specify reason the reporting period does not cover a full year

Additional reporting instructions

1. Throughout this questionnaire, please report financial information in thousands of Canadian dollars.

For example, an amount of $763,880.25 should be reported as:

CAN$ '000

I will report in the format above

Revenue

1. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what was this business's revenue from each of the following sources?

Notes:

  • a detailed breakdown may be requested in other sections
  • these questions are asked of many different industries. Some questions may not apply to this business

Report dollar amounts in thousands of Canadian dollars.

Revenue

a. Sales of goods and services (e.g., fees, commissions, services revenue)

Report net of returns and allowances.

Sales of goods and services are defined as amounts derived from the sale of goods and services (cash or credit), falling within a business's ordinary activities. Sales should be reported net of trade discount, value added tax and other taxes based on sales.

Include:

  • sales from Canadian locations (domestic and export sales)
  • transfers to other business units or a head office of your firm.

Exclude:

  • transfers into inventory and consignment sales
  • federal, provincial and territorial sales taxes and excise duties and taxes
  • intercompany sales in consolidated financial statements.

b. Rental and leasing

Include rental or leasing of apartments, commercial buildings, land, office space, residential housing, investments in co-tenancies and co-ownerships, hotel or motel rooms, long and short term vehicle leasing, machinery or equipment, storage lockers, etc.

c. Commissions

Include commissions earned on the sale of products or services by businesses such as advertising agencies, brokers, insurance agents, lottery ticket sales, sales representatives and travel agencies - compensation could also be reported under this item (for example, compensation for collecting sales tax).

d. Subsidies (including grants, donations, fundraising and sponsorships)

Include:

  • non-repayable grants, contributions and subsidies from all levels of government
  • revenue from private sector (corporate and individual) sponsorships, donations and fundraising.

e. Royalties, rights, licensing and franchise fees

A royalty is defined as a payment received by the holder of a copyright, trademark or patent.

Include revenue received from the sale or use of all intellectual property rights of copyrighted materials such as musical, literary, artistic or dramatic works, sound recordings or the broadcasting of communication signals.

f. Dividends

Include:

  • dividend income
  • dividends from Canadian sources
  • dividends from foreign sources
  • patronage dividends.

Exclude equity income from investments in subsidiaries or affiliates.

g. Interest

Include:

  • investment revenue
  • interest from foreign sources
  • interest from Canadian bonds and debentures
  • interest from Canadian mortgage loans
  • interest from other Canadian sources.

Exclude equity income from investments in subsidiaries or affiliates.

h. All other revenue (Include intracompany transfers)

Include amounts not included in questions a. to g.

Total revenue

The sum of sub-questions a. to h.

Throughout this questionnaire, please report financial information in thousands of Canadian dollars.
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  CAN$ '000
Sales of goods and services  
Rental and leasing  
Commissions  
Subsidies  
Royalties, rights, licensing and franchise fees  
Dividends  
Interest  
Other  
Total revenue  

Expenses

1. For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what were this business's expenses for the following items?

Notes:

  • a detailed breakdown may be requested in other sections
  • these questions are asked of many different industries. Some questions may not apply to this business

Report dollar amounts in thousands of Canadian dollars.

Expenses

a. Cost of goods sold

Many business units distinguish their costs of materials from their other business expenses (selling, general and administrative). This item is included to allow you to easily record your costs/expenses according to your normal accounting practices.

Include:

  • cost of raw materials and/or goods purchased for resale - net of discounts earned on purchases
  • freight in and duty.

Exclude all costs associated with salaries, wages, benefits, commissions and subcontracts (report at Employment costs and expenses, and Subcontracts).

b. Employment costs and expenses

b1. Salaries, wages and commissions

Please report all salaries and wages (including taxable allowances and employment commissions as defined on the T4 - Statement of Remuneration Paid) before deductions for this reporting period.

Include:

  • vacation pay
  • bonuses (including profit sharing)
  • employee commissions
  • taxable allowances (e.g., room and board, vehicle allowances, gifts such as airline tickets for holidays)
  • severance pay.

Exclude all payments and expenses associated with casual labour and outside contract workers (report at Subcontracts).

b2. Employee benefits

Include contributions to:

  • health plans
  • insurance plans
  • employment insurance
  • pension plans
  • workers' compensation
  • association dues
  • contributions to any other employee benefits such as child care and supplementary unemployment benefit (SUB) plans
  • contributions to provincial and territorial health and education payroll taxes.

c. Subcontracts

Subcontract expense refers to the purchasing of services from outside of the company rather than providing them in-house.

Include:

  • hired casual labour and outside contract workers
  • custom work and contract work
  • subcontract and outside labour
  • hired labour.

d. Research and development fees

Expenses from activities conducted with the intention of making a discovery that could either lead to the development of new products or procedures, or to the improvement of existing products or procedures.

e. Professional and business fees

Include:

  • legal services
  • accounting and auditing fees
  • consulting fees
  • education and training fees
  • appraisal fees
  • management and administration fees
  • property management fees
  • information technology (IT) consulting and service fees (purchased)
  • architectural fees
  • engineering fees
  • scientific and technical service fees
  • other consulting fees (management, technical and scientific)
  • veterinary fees
  • fees for human health services
  • payroll preparation fees
  • all other professional and business service fees.

Exclude service fees paid to Head Office (report at All other costs and expenses).

f. Utilities

Utility expenses related to operating your business unit such as water, electricity, gas and heating.

Include:

  • diesel, fuel wood, natural gas, oil and propane
  • sewage.

Exclude:

  • energy expenses covered in your rental and leasing contracts
  • telephone, Internet and other telecommunications
  • vehicle fuel (report at All other costs and expenses).

g. Office and computer related expenses

Include:

  • office stationery and supplies, paper and other supplies for photocopiers, printers and fax machines
  • postage and courier (used in the day to day office business activity)
  • computer and peripherals upgrade expenses
  • data processing.

Exclude telephone, Internet and other telecommunication expenses (report at Telephone, Internet and other telecommunication).

h. Telephone, Internet and other telecommunication

Include:

  • internet
  • telephone and telecommunications
  • cellular telephone
  • fax machine
  • pager.

i. Business taxes, licenses and permits

Include:

  • property taxes paid directly and property transfer taxes
  • vehicle license fees
  • beverage taxes and business taxes
  • trade license fees
  • membership fees and professional license fees
  • provincial capital tax.

j. Royalties, franchise fees and memberships

Include:

  • amounts paid to holders of patents, copyrights, performing rights and trademarks
  • gross overriding royalty expenses and direct royalty costs
  • resident and non-resident royalty expenses
  • franchise fees.

Exclude Crown royalties

k. Crown charges

Federal or Provincial royalty, tax, lease or rental payments made in relation to the acquisition, development or ownership of Canadian resource properties.

Include:

  • Crown royalties
  • Crown leases and rentals
  • oil sand leases
  • stumpage fees.

l. Rental and leasing

Include:

  • lease rental expenses, real estate rental expenses, condominium fees and equipment rental expenses
  • motor vehicle rental and leasing expenses
  • studio lighting and scaffolding
  • machinery and equipment rental expenses
  • storage expenses
  • road and construction equipment rental
  • fuel and other utility costs covered in your rental and leasing contracts.

m. Repair and maintenance

Include:

  • buildings and structures
  • machinery and equipment
  • security equipment
  • vehicles
  • costs related to materials, parts and external labour associated with these expenses
  • janitorial and cleaning services and garbage removal.

n. Amortization and depreciation

Include:

  • direct cost depreciation of tangible assets and amortization of leasehold improvements
  • amortization of intangible assets (e.g., amortization of goodwill, patents, franchises, copyrights, trademarks, deferred charges, organizational costs).

o. Insurance

Insurance recovery income should be deducted from insurance expenses.

Include:

  • professional and other liability insurance
  • motor vehicle and property insurance
  • executive life insurance
  • bonding, business interruption insurance and fire insurance.

p. Advertising, marketing, promotion, meals and entertainment

Include:

  • newspaper advertising and media expenses
  • catalogues, presentations and displays
  • tickets for theatre, concerts and sporting events for business promotion
  • fundraising expenses
  • meals, entertainment and hospitality purchases for clients.

q. Travel, meetings and conventions

Include:

  • travel expenses
  • meeting and convention expenses, seminars
  • passenger transportation (e.g., airfare, bus, train)
  • accommodations
  • travel allowance and meals while travelling
  • other travel expenses.

r. Financial services

Include:

  • explicit service charges for financial services
  • credit and debit card commissions and charges
  • collection expenses and transfer fees
  • registrar and transfer agent fees
  • security and exchange commission fees
  • other financial service fees.

Exclude interest expenses (report at Interest expense).

s. Interest expense

Report the cost of servicing your company's debt.

Include:

  • interest
  • bank charges
  • finance charges
  • interest payments on capital leases
  • amortization of bond discounts
  • interest on short-term and long-term debt, mortgages, bonds and debentures.

t. Other non-production-related costs and expenses

Include:

  • charitable donations and political contributions
  • bad debt expense
  • loan losses
  • provisions for loan losses (minus bad debt recoveries)
  • inventory adjustments.

u. All other costs and expenses (including intracompany expenses)

Include:

  • production costs
  • pipeline operations, drilling, site restoration
  • gross overriding royalty
  • other producing property rentals
  • well operating, fuel and equipment
  • other lease rentals
  • other direct costs
  • equipment hire and operation
  • log yard expense, forestry costs, logging road costs
  • freight in and duty
  • overhead expenses allocated to cost of sales
  • other expenses
  • cash over/short (negative expense)
  • reimbursement of parent company expense
  • warranty expense
  • recruiting expenses
  • general and administrative expenses
  • interdivisional expenses
  • interfund transfer (minus expense recoveries)
  • exploration and development (including prospect/geological, well abandonment and dry holes, exploration expenses, development expenses)
  • amounts not included in sub-questions a. to t. above.

Total expenses

The sum of sub-questions a. to u.

For the reporting period of YYYY-MM-DD to YYYY-MM-DD, what were this business's expenses for the following items?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  CAN$ '000
Cost of goods sold  
Opening inventories  
Purchases  
Closing inventories  
Cost of goods sold  
Employment costs and expenses  
Salaries, wages and commissions  
Employee benefits  
Subcontracts  
Research and development fees  
Professional and business fees  
Utilities  
Office and computer related expenses  
Telephone, Internet and other telecommunication  
Business taxes, licenses and permits  
Royalties, franchise fees and memberships  
Crown charges  
Rental and leasing  
Repair and maintenance  
Amortization and depreciation  
Insurance  
Advertising, marketing, promotion, meals and entertainment  
Travel, meetings and conventions  
Financial services  
Interest expense  
Other non-production-related costs and expenses  
All other costs and expenses  
Total expenses   

Industry Characteristics

Sales

The following describes the types of periodicals for which you are requested to provide your sales revenue.

Consumer periodicals: periodicals covering topics of general or special interest aimed at a general consumer audience. Include arts, culture, leisure and entertainment, home and lifestyle, women's general interest, general business, religious and news.

Business-to-business, trade, and professional periodicals: periodicals dealing with industries, occupations and professions and scholarly publications aimed at professional audiences interested in keeping up-to-date with news, research and developments in a profession or a trade. Include business, farming and professional.

1. What were this business's print and digital sales for each of the following goods and services?

Include both print and digital revenue sources.

For questions 1a. to 1f, report revenue for your publishing business.

Please report all amounts in thousands of Canadian dollars.

Consumer periodicals: Periodicals covering topics of general or special interest aimed at a consumer audience. Examples include arts, culture, leisure and entertainment, home and lifestyles, women's general interest, general business and news.

Business-to-business, trade, and professional periodicals: Periodicals dealing with industries, occupations and professions and scholarly publications aimed at professional audiences interested in keeping up-to-date with news, research and developments in a profession or a trade. Include business, farming, and professional.

Custom publishing revenue: Periodicals created by publishers, media companies or agencies exclusively for third parties that are not primarily in the periodical publishing industry. Examples may include in-flight or other periodicals designed to foster a direct relationship between a company or brand, and its customers.

What were this business's print and digital sales for each of the following goods and services?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  CAN$ '000
Advertising revenue  
Consumer periodicals  
Business-to-business, trade, and professional periodicals  
Total advertising revenue  
Circulation revenue  
Consumer periodicals  
Business-to-business, trade, and professional periodicals  
Total circulation revenue  
Custom publishing revenue  
Consumer periodicals  
Business-to-business, trade, and professional periodicals  
Total custom publishing revenue  
Custom printing revenue  
Events, conferences and trade-show revenue  
Other  
Total sales of goods and services  

2. Of the $ [amount] reported as advertising revenue, what percentage was attributed to online or digital-only sources?

Percentage

3. Of the $ [amount] reported as circulation revenue, what percentage was attributed to digital products such as digital-only editions and online access?

Percentage

4. Of the $ [amount] reported as custom publishing revenue, what percentage was attributed to digital products such as digital-only editions and online access?

Percentage

5. What were this business's revenues from the following sources?

Please report all amounts in thousands of Canadian dollars.

What were this business's revenues from the following sources?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  CAN$ '000
Federal, provincial/territorial, municipal grants and subsidies  
Other support  

Selected expenses

6. What were this business's expenses for sub-contract printing?

Please report all amounts in thousands of Canadian dollars.

Expenses (CAN$ '000)

7. What was this business's annual editorial content expenses (for Print and Digital editions) in each of the following categories?

Editorial content: Text, photographs, graphics, illustrations and audio-visual content in a periodical and its associated digital extension (e.g., website, app, etc.).

Exclude expenses incurred for marketing, sales, advertising, management, accounting and other non-editorial functions.

Please report all amounts in thousands of Canadian dollars.

Note: In the event that an employee (or employees) spend only a portion of their time producing editorial content, please provide the estimated portion of the salary that is directly related to the production of the editorial content.

What was this business's annual editorial content expenses (for Print and Digital editions) in each of the following categories?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Consumer periodicals
(CAN$ '000)
Business to business, trade, and professional periodicals
(CAN$ '000)
Total
(CAN$ '000)
Salaries      
Freelance expenses      
Purchasing content      
Total editorial content expenses      

8. From the total editorial content expenses reported in question 7, please provide the estimated percentage breakdown of those expenses incurred by the company for work completed by Canadians, permanent residents or other Canadian sources.

Percentage

9. What were this business's expenses for developing and maintaining its digital infrastructure?

Include employees who are directly involved with developing or maintaining your digital infrastructure, not in content creation.

e.g., hosting, infographics, software, hardware, other miscellaneous IT costs, employees

Expenses (CAN$ '000)

Titles published

10. How many titles did this business publish in each of the following categories?

Exclude newsletters.

Note: Do not provide the number of copies or copies circulated.

Titles published in print only: limited to no editorial content published digitally.

Titles published digitally only: limited to no editorial content published in print.

Titles published in both mediums: editorial content published in print and digitally.

How many titles did this business publish in each of the following categories?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Print-only Digital-only Print and digital
(both mediums)
Consumer periodicals      
Business-to-business, trade, and professional periodicals      
Total titles by medium      

Circulation

11. What was this business's annual print circulation net of return?

Include print circulation only.

Exclude newsletters.

Provide the total number of copies sold through the various channels of distribution listed.

a. Subscription: Copies of a periodical sold to a customer for a fixed period of time, generally one year or more.

If you sell subscriptions to 10 different publications that include both a print version and a digital version, and both versions are part of a package deal, then you should not classify the digital version as free. Therefore, please enter 20 as the answer to question 11a. Paid subscription, for an overall total of 20.

b. Newsstand or single copy: Copies of a periodical sold at newsstands or other retail outlets.

c. Other copies sold: Copies sold, other than through subscription or newsstand, e.g., back issues or one-off special interest publications.

d. Controlled or request circulation:

Controlled circulation: Free copies that are individually addressed to recipients who have directly requested the periodical from a publishing firm.

Requested circulation: Copies distributed free of charge on a regular basis to consumers selected by the publisher.

e. Other free, complimentary or promotional copies: Other copies distributed free of charge, e.g., to advertisers or agencies who have purchased advertising in the periodical or for promotional or marketing purposes.

What was this business's annual print circulation net of return?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Consumer
periodicals
Business to business, trade, and professional periodicals Total
number
Paid subscriptions      
Newsstand or single copy      
Other copies sold      
Controlled or request circulation      
Other free, complimentary or promotional copies      
Total      

Language

12. Indicate the number of titles you publish by language.

Exclude newsletters.

Note: Do not provide the number of copies circulated.

Temporary text until Specs are corrected.

Personnel

13. What was this business's number of employees and freelancers producing editorial content in the following categories?

Include paid or unpaid writers, photographers, graphic designers, translators and other editorial personnel that produce content for your periodical.

Exclude employees and subcontracts in marketing, sales, advertising, management, accounting and other non-editorial functions.

Note: Individuals working in both periodical domains does not represent a total, however it represents the number of employees and/or freelancers that work in both domains; the Consumer periodicals and Business to business, trade, and professional periodicals.

What was this business's number of employees and freelancers producing editorial content in the following categories?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Dedicated to Consumer periodicals Dedicated to Business to business, trade, and professional periodicals Working in both periodical domains
Employees      
Freelancers (paid and unpaid)      
Total editorial employees and freelancers      

14. For the editorial content employees and freelancers reported in question 13, please provide the percentage breakdown that are Canadian or permanent residents.

Note: Individuals working in both periodical domains does not represent a total, however it represents the number of employees and/or freelancers that work in both domains; the Consumer periodicals and Business to business, trade, and professional periodicals.

For the editorial content employees and freelancers reported in question 13, please provide the percentage breakdown that are Canadian or permanent residents.
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Dedicated to Consumer periodicals Dedicated to Business to business, trade, and professional periodicals Working in both periodical domains
Employees      
Freelancers (paid and unpaid)      
15. What were this business's personnel in each of the following categories?
Table summary
This table contains no data. It is an example of an empty data table used by respondents to provide data to Statistics Canada.
  Number Percentage
Average number of paid employees during the reporting period    
Percentage of paid employees who worked full time    
Number of contract workers for whom you did not issue a T4    

COVID-19

1. In response to the COVID-19 pandemic, did this business experience additional expenses in 2021 to comply with public health and safety guidelines or corporate guidelines to be allowed to operate?

Additional expenses could include: purchases of cleaning supplies, sanitation measures, protective equipment for employees or customers and costs to retrofit business operations (e.g., Plexiglass barriers, new equipment that facilitates physical distancing, additional labour costs).
Public health and safety guidelines refer to guidelines from a federal, provincial or municipal health agency.

Yes

What were the total additional expenses in fiscal year 2021?
Report in thousands of dollars. For expenses less than $500, enter "0".
When precise figures are not available, please provide your best estimate.

Additional labour costs, if applicable (CAN$ '000)
$ ,000
Other additional expenses (CAN$ '000)
$ ,000

As a result of the additional expenses or business conditions, did this business delay plans to expand operating capacity or undertake investments?

No

2. In response to the COVID-19 pandemic, in 2021 which of the following ways did this business change operating methods? 

Include both temporary and ongoing changes.

Select all that apply.

  • Adopt or expand upon a contact-less business model (e.g., e-commerce sales, drive-through, delivery, curbside pickup, offer virtual services )
  • Retrofit the workspace
  • Invest in e-commerce platforms
  • Use business intelligence technologies (e.g., cloud-based computing systems and big data analytic tools)
  • Develop new supply chains
  • Ask some or all employees to work from home
  • Introduce or accelerate the introduction of new goods and services
  • Increase prices charged to customers of certain goods and services as a result of the COVID-19 pandemic
  • Decrease prices charged to customers of certain goods and services as a result of the COVID-19 pandemic
  • Change marketing strategy (Include re-allocating marketing budget)
  • Increase marketing budget
  • Decrease marketing budget
  • Expand to new markets
  • Substitute capital for labour (e.g., automation, robots for use in producing goods and services)
  • Provided extra staff training (e.g., job specific training, managerial training, training in new technology, training in new business practices, digital skills training, data literacy skills, other training and development)
  • Downsize business activities (e.g., reduce goods and services offered)
  • Reduce labour costs (e.g., lay off employees, furlough employees, request employees take vacation, reduce hours of employees, offer early retirement package, outsource work)
  • Reduce costs other than labour costs
  • Take other actions
  • Specify the additional actions taken

    OR

  • No changes to operating methods in response to the COVID-19 pandemic

3. Due to COVID-19, did this business receive public financial relief to avoid layoffs through the Canada Emergency Wage Subsidy or Temporary 10% Wage Subsidy programs?

Yes
How much did your business obtain through these means?
Financial relief received (CAN$ '000)
$ ,000

No

Notification of intent to extract web data

1. Does this business have a website?

Statistics Canada is piloting a web data extraction initiative, also known as web scraping, which uses software to search and compile publicly available data from business websites. As a result, we may visit the website for this business to search for, and compile, additional information. This initiative should allow us to reduce the reporting burden on businesses, as well as produce additional statistical indicators to ensure that our data remain accurate and relevant.

We will do our utmost to ensure the data are collected in a manner that will not affect the functionality of the website. Any data collected will be used by Statistics Canada for statistical and research purposes only, in accordance with the agency's mandate.

Please visit Statistics Canada's web scraping initiative page for more information.

Please visit Statistics Canada's transparency and accountability page to learn more.

If you have any questions or concerns, please contact Statistics Canada Client Services, toll-free at 1-877-949-9492 (TTY: 1-800-363-7629) or by email at infostats@canada.ca.

Changes or events

1. Indicate any changes or events that affected the reported values for this business or organization, compared with the last reporting period.

Select all that apply.

  • Strike or lock-out
  • Exchange rate impact
  • Price changes in goods or services sold
  • Contracting out
  • Organizational change
  • Price changes in labour or raw materials
  • Natural disaster
  • Recession
  • Change in product line
  • Sold business or business units
  • Expansion
  • New or lost contract
  • Plant closures
  • Acquisition of business or business units
  • Other
    • Specify the other changes or events:
  • No changes or events

Contact person

1. Statistics Canada may need to contact the person who completed this questionnaire for further information.

Is the provided given names and the provided family name the best person to contact?

  • Yes
  • No

Who is the best person to contact about this questionnaire?

  • First name:
  • Last name:
  • Title:
  • Email address:
  • Telephone number (including area code):
  • Extension number (if applicable):
  • The maximum number of characters is 5.
  • Fax number (including area code):

Feedback

1. How long did it take to complete this questionnaire?

Include the time spent gathering the necessary information.

  • Hours:
  • Minutes:

2. Do you have any comments about this questionnaire?

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