National tourism indicators, first quarter 2012
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Tourism spending in Canada rose 0.9% in the first quarter, as outlays by international visitors in Canada and by Canadians at home increased.
This was the 11th consecutive quarterly increase in tourism spending in Canada.
Tourism spending increases for 11th consecutive quarter
Chart description: Tourism spending increases for 11th consecutive quarter
Tourism spending by Canadians at home up again
Tourism spending by Canadians at home increased 0.6% in the first quarter, continuing an upward trend that began in the third quarter of 2009. From the first quarter of 2002 to the first quarter of 2012, tourism spending by Canadians at home increased 47%.
Spending on most tourism commodities increased, most notably passenger air transport, accommodation and pre-trip expenditures, such as luggage. Spending on non-tourism commodities such as clothing was also higher.
Spending on both food and beverage services and recreation and entertainment was lower.
Increase in tourism spending by Canadians at home
Chart description: Increase in tourism spending by Canadians at home
Note to readers
Growth rates of tourism spending and gross domestic product are expressed in real terms (i.e., adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates unless otherwise noted.
With the first quarter 2012 release of the National Tourism Indicators, all data from the first quarter to the fourth quarter 2011 have been revised. These data revisions reflect the incorporation of revisions to source data for 2011. More information on the revision will be published in an article in the next issue of the National Tourism Indicators (second quarter 2012). Revised data can be obtained from CANSIM.
National Tourism Indicators is funded by the Canadian Tourism Commission.
Increase in spending by international visitors
Spending by foreign visitors in Canada increased 2.0% in the first quarter, following gains in overnight travel from both the United States and overseas countries.
Outlays on most tourism commodities increased, including passenger air transport, accommodation and food and beverage services. Tourism spending on fuel and non-tourism commodities was lower, as same-day car travel from the United States declined in the first quarter.
Tourism spending by international visitors up
Chart description: Tourism spending by international visitors up
Tourism gross domestic product expands
Tourism gross domestic product (GDP) grew by 0.7% in the first quarter, the 11th consecutive quarterly increase. Tourism GDP rose for most industries, notably transportation and accommodation.
Tourism employment was virtually unchanged in the first quarter. Job gains in the food and beverage services, recreation and entertainment and non-tourism industries were offset by job losses in transportation and accommodation.
Available without charge in CANSIM: tables CANSIM table387-0001 to 387-0010.
Definitions, data sources and methods: survey number survey number1910.
The first quarter 2012 issue of National Tourism Indicators, Quarterly Estimates (Catalogue number13-009-X, free) is now available from the Key resource module of our website under Publications.
For more information, or to enquire about the concepts, methods or data quality of this release, contact Statistics Canada's National Contact Centre (toll-free 1-800-263-1136; 613-951-8116; infostats@statcan.gc.ca) or the Media Hotline (613-951-4636; statcan.mediahotline-ligneinfomedias.statcan@canada.ca).
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