Information for respondents
Purpose
The 2026 Survey on Technology Use by Businesses (STUB) is designed to measure the impacts of technology use, with particular focus on artificial intelligence (AI) technologies, on the operations of Canadian enterprises.
The STUB also includes indicators on online presence, involvement in e-commerce, and use of data and cloud computing services by enterprises. Skills and employment in technology-related jobs are also examined.
Additional information
Your information may also be used by Statistics Canada for other statistical and research purposes.
Your participation in this survey is required under the authority of the Statistics Act.
Authority
Data are collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.
Confidentiality
By law, Statistics Canada is prohibited from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent, or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes only.
Data-sharing agreements
To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.
Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.
For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia and the Yukon.
The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.
Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under
Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician, specifying the organizations with which you do not want Statistics Canada to share your data and mailing it to the following address
Chief Statistician of Canada
Statistics Canada
Attention of Director, Centre for Innovation, Technology and Enterprise Statistics
150 Tunney's Pasture Driveway
Ottawa, ON
K1A 0T6
You may also contact us by email at statcan.digitaleconomysociety-economiesocietenumerique.statcan@statcan.gc.ca.
For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, Northwest Territories and Nunavut.
For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.
Record linkage
To enhance the data from this survey and to reduce respondent burden, Statistics Canada may combine it with information from other surveys or from administrative sources.
Reporting instructions
Please complete this questionnaire for the operations of your entire enterprise in Canada only.
For this questionnaire:
- Report dollar amounts in Canadian dollars.
- Report dollar amounts rounded to the nearest dollar.
- Exclude sales tax.
- When precise figures are not available, provide your best estimates.
- Enter "0" if there is no value to report.
Web presence
Web presence – Question identifier: 1
Which of the following types of web presence does this business have?
Web presence refers to Internet-based locations where information about a business can be found by external parties.
Exclude websites and apps that are used primarily for instant messaging; e.g., iMessage, WhatsApp, WeChat, Facebook Messenger.
Select all that apply.
- Company websites
Do any of this business's websites have the following features?
Select all that apply.- Optimized for use on mobile devices
- Designed to meet web accessibility standards
OR - None of these features
OR - Don't know
- Company apps
- Social media accounts
- Other third-party websites, apps or online marketplaces
- Paid online advertising
- Free online advertising
- Email marketing
- Other
OR - None
Web presence – Question identifier: 2
For which of the following reasons does this business not have a web presence?
Web presence refers to Internet-based locations where information about a business can be found by external parties.
Select all that apply.
- Not required given the nature of this business
- Set-up costs too high
- Ongoing maintenance and updating costs too high
- Lack of technical expertise to develop, maintain or use
- Other
Web presence – Question identifier: 3
Which of the following types of paid online advertising did this business use in 2026?
Exclude free online advertising.
Select all that apply.
- Pay per click
- Social media ads
- Influencer marketing
- Banner ads
- Interest-based advertising
- Search engine optimization (SEO)
- Programmatic advertising
- Other
Web presence – Question identifier: 4
In the last 12 months, how much did this business spend on online advertising?
If precise figures are not available or the year is not yet complete, please provide your best estimate in Canadian dollars. If online advertising spending cannot be separated from total advertising spending, please select "Don't know."
- Online advertising spending
OR - Don't know
E-commerce
E-commerce - Question identifier: 5
In 2026, did this business receive orders or sell goods or services over the Internet?
Include:
- all sales of this business' goods or services where the order was received, and the commitment to purchase was made, over the Internet, including through web pages, extranet or Electronic Data Interchange (EDI). Payment can be made by other means.
- sales made on company and third-party websites and apps.
Exclude:
- the delivery of digital products and services for which orders were not made online.
- orders received or commitments to purchase made by telephone, facsimile or email.
- Yes
Which of the following sources does this business use in conducting e-commerce sales or securing orders online?
Select all that apply.- Third-party e-commerce platforms used within company websites or apps
- Third-party websites, apps or online marketplaces
- Sources built into company websites or apps
- Other
- No
- Don't know
E-commerce - Question identifier: 6
What were this business' total gross sales conducted over the Internet in the last 12 months?
If precise figures are not available, please provide your best estimate in Canadian dollars. Rounded to the nearest CAN$
- Gross sales over the internet
OR - Don't know
E-commerce - Question identifier: 7
In 2026, what types of goods or services did this business sell over the Internet?
Select all that apply.
- Digitally delivered goods or services
In 2026, approximately what percentage of this businesses' e-commerce sales came from digitally delivered good or services? - Physical goods
- Other services
OR - Don't know
E-commerce - Question identifier: 8
For this business' gross sales conducted over the Internet in 2026, in which of the following regions were the customers located?
Select all that apply.
- Canada
For this business' gross sales conducted over the Internet in 2026, in which of the following provinces or territories were the customers located?
Select all that apply.- Province or territory in which this business is headquartered
- Any other province or territory
- United States
- Mexico
- Other Latin America and the Caribbean
- China
- Other Asia
- European Union
- United Kingdom
- Other regions
OR - Don't know
E-commerce - Question identifier: 9
In 2026, did this business sell any digitally delivered goods or services to customers located outside of Canada?
E-commerce - Question identifier: 10
Which of the following challenges limited or prevented sales over the Internet in 2026?
Select all that apply.
- Goods or services not suitable for online sales
- Issues adapting goods or services for online sales
- High set-up cost
- High maintenance cost
- High shipping cost
- Logistical issues associated with the implementation or maintenance of e-commerce system
- Security concerns
- Employees lack the skills, training or experience
- Language barriers between the business and customers
- Legal issues, barriers or concerns
- Interprovincial trade barriers
- Accessibility concerns
- Other
- Specify the other challenges
- OR
- This business did not face challenges that limited or prevented sales over the Internet
OR - This business does not sell goods or services
OR - Don't know
E-commerce - Question identifier: 11
Which of the following challenges was the greatest in limiting or preventing sales over the Internet in 2026?
- Goods or services not suitable for online sales
- Issues adapting goods or services for online sales
- High set-up cost
- High maintenance cost
- High shipping cost
- Logistical issues associated with the implementation or maintenance of e-commerce system
- Security concerns
- Employees lack the skills, training or experience
- Language barriers between the business and customers
- Legal issues, barriers or concerns
- Interprovincial trade barriers
- Accessibility concerns
- Other
Artificial intelligence (AI)
Artificial intelligence (AI) – Question identifier: 12
In 2026, did this business allow employees to use generative AI technologies for work?
Generative Artificial Intelligence (AI) tools answer questions, provide information or advice and create new content, including text, images, programming code, videos, or other data, based on user prompting such as asking questions or providing instructions.
Examples include ChatGPT, Copilot, Claude and Gemini.
- Yes
Did this business pay for licences or subscriptions for generative AI technologies?- Yes
What percentage of employees have access to paid versions of generative AI technologies?- 75% to 100%
- 50% to less than 75%
- 25% to less than 50%
- More than 0% but less than 25%
- No
- Don't know
- No
- Don't know
Artificial intelligence (AI) – Question identifier: 13
In 2026, which of the following AI technologies did this business use?
Include AI technologies which are imbedded in other software and any level of utilization of AI technologies, even if only minimal.
Select all that apply.
- AI technologies generating pictures, videos, sound or audio
Which of these types of output did this business generate?
Select all that apply.- Pictures
- Video
- Sound or audio
- AI technologies generating written, spoken language or computer code
Which of these types of output did this business generate?
Select all that apply.- Written language
- Spoken language
- Computer code
- Data analysis and processing with AI
- AI Chatbots
- AI for analysis of written language
- AI for analysis of spoken language
- Face recognition systems or other image-analysis software
- Hardware with integrated AI
- Technologies that automate workflows or assist in decision making
Did this business use agentic AI technologies?
Agentic AI technologies are AI systems given the authority to plan, make decisions and take actions on a user's or a business's behalf, rather than simply generating responses to user inputs. Examples include AI systems that schedule meetings, make purchases, or write and deploy computer code. - Other
- Specify the other AI technologies
- OR
- This business did not use AI technologies
OR - Don't know
Artificial intelligence (AI) – Question identifier: 14
Which of the following describes the types of AI technologies this business used in 2026?
Select all that apply
- Proprietary AI technologies developed by this business
- AI technologies customized or adapted for this business
- AI technologies used without modification
OR - Don't know
Artificial intelligence (AI) – Question identifier: 15
In 2026, at what stage of implementation were AI technologies being used for the following business activities?
Researching or is under development/ Implemented in this activity/ No use or not applicable/ Don't know
- For marketing or sales
- For production processes or procedures
- For business administration processes
- For research and development
- For management of enterprises
- For logistics
- For Information and Communication Technologies (ICT) security
- For human resources management or recruiting
Artificial intelligence (AI) – Question identifier: 16
When were AI technologies first implemented by this business?
- Within the last year
- From 1 to 3 years ago
- From 3 to 5 years ago
- More than 5 years ago
- Don't know
Artificial intelligence (AI) – Question identifier: 17
How much did this business spend on AI technologies and related skills training in the last 12 months?
If precise figures are not available, please provide your best estimate in Canadian dollars. If figures for specific categories are not available, the total for all expenses may be provided instead.
Enter "0" if there is no value to report.
- AI-based software licenses or subscription fees
- AI-related skills training
- AI-related research and development expenses
- AI-related hardware expenses
- Other AI-related expenditures
Artificial intelligence (AI) – Question identifier: 18
When acquiring AI-related technologies or services, how important are each of the following factors to this business?
Very important/ Somewhat important/ Not important/ Don't know
- Seller or service provider is Canadian owned
- Seller or service provider has Canadian operations
Artificial intelligence (AI) – Question identifier: 19
Does this business have or have plans to put in place any written policies related to the use of AI technologies?
Include guidelines, memos or other documents related to the use of AI technologies.
- Yes, this business has written policies in place
What do these policies cover?
Select all that apply.- Restrictions on which AI technologies can be used
- Restrictions on how AI technologies can be used
- Quality control measures on inputs for AI technologies
- Quality control measures for outputs of AI technologies
- Requirements for users of AI technologies to take training
- Other
- The business does not currently have written policies in place but plans to implement policies in the future
- This business has no plans to put written policies in place
- Don't know
Artificial intelligence (AI) – Question identifier: 20
What percentage of employees in this business use AI technologies in their regular work?
Include the use of free and paid AI technologies.
If precise figures are not available, please provide your best estimate.
- 75% to 100%
- 50% to less than 75%
- 25% to less than 50%
- More than 0% but less than 25%
- None
- Don't know
Artificial intelligence (AI) – Question identifier: 21
For AI technologies adopted within the past three years, which of the following impacts have AI technologies had on this business's workforce?
Select all that apply.
- AI-related training was offered or provided to employees
- New employees were hired with AI-related skills
- Employees were re-assigned within the business
- Fewer employees were hired due to AI technologies
- Layoffs or attrition due to AI technologies
- Other workforce impacts
- Specify other workforce impacts
- OR
- No workforce impacts
OR - Don't know
Artificial intelligence (AI) – Question identifier: 22
For AI technologies adopted within the past three years, how have AI technologies affected this business's total employment?
- Increased
- Decreased
- No change
- Don't know
Artificial intelligence (AI) – Question identifier: 23
Have this business's sales increased due to the implementation of AI technologies?
- Yes
- No
- Too early to assess
- Don't know
Artificial intelligence (AI) – Question identifier: 24
Since the implementation of AI technologies, how has AI impacted the output per employee in this business?
- Significant increase
- Moderate increase
- Minor increase
- No change or decrease
- Too early to assess
- Don't know
Artificial intelligence (AI) – Question identifier: 25
For AI technologies adopted within the past three years, which of the following other impacts have AI technologies had on this business?
Select all that apply
- Computing power or specialized equipment were purchased
- Cloud services or cloud storage were purchased
- Data collection or data management practices were changed
- New workflows were developed
- Vendors or consulting services were used to install or integrate AI
- Other change
- OR
- Don't know
OR - None of the above
Artificial intelligence (AI) – Question identifier: 26
Which of the following challenges limited this business' implementation or further integration of AI technologies in 2026?
Select all that apply.
- Lack of knowledge of available technologies
- Lack of technical expertise or skilled personnel
- Incompatibility with existing equipment or software
- Concerns about the quality of outputs
- Cost of technologies or implementation is too high
- Employee resistance to introduction of new technologies
- Not enough time or resources to implement new technologies
- Security concerns
- Privacy concerns
- Incompatibility with existing business processes
- Internet reliability
- Legal issues, barriers or concerns
- Procurement issues in the acquisition of AI technologies
- Challenges in implementation of technologies
- Accessibility concerns
- Other
- Specify the other challenges
- OR
- This business did not face challenges in the implementation or further integration of AI technologies
OR - Don't know
Artificial intelligence (AI) – Question identifier: 27
Which of the following challenges was the greatest in limiting this business' implementation or further integration of AI technologies in 2026?
- Lack of knowledge of available technologies
- Lack of technical expertise or skilled personnel
- Incompatibility with existing equipment or software
- Concerns about the quality of outputs
- Cost of technologies or implementation is too high
- Employee resistance to introduction of new technologies
- Not enough time or resources to implement new technologies
- Security concerns
- Privacy concerns
- Incompatibility with existing business processes
- Internet reliability
- Legal issues, barriers or concerns
- Procurement issues in the acquisition of AI technologies
- Challenges in implementation of technologies
- Accessibility concerns
- Other
Artificial intelligence (AI) – Question identifier: 28
In the next 12 months, how likely is this business to adopt or further integrate AI technologies into business operations?
- Very likely or somewhat likely
Does this business plan to seek financing to support these activities? - Not likely or not at all
- Don't know
Artificial intelligence (AI) – Question identifier: 29
For which of the following reasons did this business not use AI technologies in 2026?
Select all that apply
- No business need identified
- Lack of knowledge of available technologies
- Lack of technical expertise or skilled personnel
- Incompatibility with existing equipment or software
- Concerns about the quality of outputs
- Cost of technologies or implementation is too high
- Employee resistance to introduction of new technologies
- Not enough time or resources to implement new technologies
- Security concerns
- Privacy concerns
- Lack of trust in AI technologies
- Incompatibility with existing business processes
- Internet reliability
- Legal issues, barriers or concerns
- Procurement issues
- Challenges in implementation of technologies
- Accessibility concerns
- Other
- Specify the other reasons
- OR
- Don't know
Artificial intelligence (AI) – Question identifier: 30
Which of the following was the greatest challenge for why this business did not use AI technologies in 2026?
- No business need identified
- Lack of knowledge of available technologies
- Lack of technical expertise or skilled personnel
- Incompatibility with existing equipment or software
- Concerns about the quality of outputs
- Cost of technologies or implementation is too high
- Employee resistance to introduction of new technologies
- Not enough time or resources to implement new technologies
- Security concerns
- Privacy concerns
- Lack of trust in AI technologies
- Incompatibility with existing business processes
- Internet reliability
- Legal issues, barriers or concerns
- Procurement issues
- Challenges in implementation of technologies
- Accessibility concerns
- Other
Cloud computing
Cloud computing – Question identifier: 31
In 2026, which of the following cloud computing services did this business use?
Cloud computing services are services used over the Internet to access software, processing power or storage capacity.
Select all that apply.
- Cloud-based email
- Cloud-based software
- Processing power to run own software
- File storage
- Data storage
- Cloud-based environment for application development, testing or deployment
- Other
- Specify other cloud computing services
- OR
- Business did not use any cloud computing services
OR - Don't know
Cloud computing – Question identifier: 32
In the last 12 months, how much did this business spend on cloud computing services?
If precise figures are not available, please provide your best estimate in Canadian dollars.
Enter "0" if this business did not have any spending on cloud computing services.
- Cloud computing expense
OR - Don't know
Cloud computing – Question identifier: 33
When acquiring cloud-computing services, how important are each of the following factors to this business?
Very important/Somewhat important/Not important/Don't know
- Service provider is Canadian owned
- Data or information remains or resides in Canada
Data
Data – Question identifier: 34
In the last 12 months, did this business purchase any data or information?
Examples include customer or client data or information and data for research purposes.
Data – Question identifier: 35
How much did this business spend on data or information from the following sources in the last 12 months?
If precise figures are not available, please provide your best estimate in Canadian dollars. If figures for specific categories are not available, the total for all expenses may be provided instead.
Enter "0" if there is no value to report.
- Data from Canadian-owned sources
- Data from foreign-owned sources
Data – Question identifier: 36
In 2026, which of the following types of data or information did this business store electronically?
Select all that apply.
- Customer or client data or information
- Employee data or information
- Data or information from other internal sources
- Other data or information
- Specify other data or information
- OR
- No data or information were stored electronically
OR - Don't know
Data – Question identifier: 37
In 2026, where were the servers storing data or information located?
Select all that apply.
- In Canada
- Outside of Canada
OR - Don't know
Data – Question identifier: 38
What methods did this business use to protect data or information stored electronically in 2026?
Select all that apply.
- Store data offline
- Limit access
- Encryption of data
- Protection by third party
- Other
OR - None
OR - Don't know
Data – Question identifier: 39
In 2026, did this business use any of the following types of data or information to train or fine-tune AI models?
Include activities conducted by third parties using data acquired by this business.
Select all that apply.
- Customer or client data or information
- Employee data or information
- Data or information collected from other internal sources
- Other
OR - This business did not train or fine-tune AI models with data or information
OR - Don't know
Data – Question identifier: 40
In 2026, for what purposes were data analyzed by this business?
Include AI-based analytical techniques.
Select all that apply.
- Market analysis
- Financial analysis
- Targeted marketing
- Adjusting inventories
- Performance measurement
- Improvement of products, services or methods
- To sell datasets, analyses or other data products
- Operational decision making
- Other
- Specify the other purposes for which this business analyzes data
- OR
- This business does not analyze data
Internet-connected smart devices
Internet-connected smart devices – Question identifier: 41
Which of the following Internet-connected smart devices did this business use in 2026?
Internet-connected smart devices are everyday objects with Internet connectivity enabling them to send and receive data.
Exclude smartphones, tablets, laptops and desktop computers.
Select all that apply.
- Devices for energy consumption management
- Devices for security
- Other consumer-market devices
- Industrial equipment
- Devices for logistics management
- Infrastructure for Internet-connected smart devices
- Other
OR - Business does not use internet connected smart devices
OR - Don't know
Quantum technologies
Quantum technologies – Question identifier: 42
In 2026, did this business use or perform research on quantum technologies?
Include quantum technologies this business is currently developing.
Select all that apply.
- Yes, this business used quantum technologies
- Yes, this business performed research on quantum technologies
OR - No
OR - Don't know
Quantum technologies – Question identifier: 43
Does this business currently have any plans to adopt quantum technologies?
- Yes, within the next two years
- Yes, within the next two to five years
- Yes, when the desired technology becomes available
- No, this business has already assessed quantum technologies and has no plans to adopt them
- No, this business has not assessed quantum technologies and has no plans to adopt them
Use of other technologies
Use of other technologies – Question identifier: 44
Which of the following technologies or techniques did this business use in 2026?
Select all that apply.
- Customer relationship management (CRM) software
- Electronic data interchange (EDI)
- Enterprise resource planning (ERP) software
- Radio-frequency identification (RFID) tags
- Robotics
- 3D printing
- Open-source software (OSS)
- Blockchain technologies
- Data analytics software
- Geomatics or geospatial technologies
- Nanotechnologies
- Biotechnologies
- Clean technologies
OR - None
Skills and employment
Skills and employment – Question identifier: 45
In 2026, did this business provide training to develop or upgrade the technical skills of its employees?
Include training provided to any type of employee, and AI-related and non-AI-related technical skills.
- Yes
Was any of the training for AI-related skills? - No
- Don't know
- Not applicable
Skills and employment – Question identifier: 46
In 2026, did this business attempt to recruit employees with any of the following technical skills?
Include both part-time and full-time employees.
Select all that apply.
- Knowledge of, or experience with, building technical infrastructure
- Knowledge of, or experience with, AI technologies
- Knowledge of, or experience with, e-commerce sales or digital trade
- Knowledge of, or experience with, other particular technologies
- Programming, software development, or app development
- Website development
- Social media management
- Data science, management or analysis
- Knowledge of cyber security principles or techniques
- Media editing
- Other
- Specify the other technical skills
- OR
- This business did not attempt to recruit employees with technical skills
Skills and employment – Question identifier: 47
In 2026, for which of the following technical skills did this business attempt to recruit employees from outside of Canada?
Include both part-time and full-time employees.
Select all that apply.
- Knowledge of, or experience with, building technical infrastructure
- Knowledge of, or experience with, AI technologies
- Knowledge of, or experience with, e-commerce sales or digital trade
- Knowledge of, or experience with, other particular technologies
- Programming, software development, or app development
- Website development
- Social media management
- Data science, management or analysis
- Knowledge of cyber security principles or techniques
- Media editing
- Other
OR - This business did not attempt to recruit employees from outside of Canada with technical skills
Skills and employment – Question identifier: 48
Excluding AI-related skills, did this business experience any of the following challenges in filling job vacancies for employees with technical skills in 2026?
Include recruitment or hiring of employees with technical skills for this business done by a third party.
Select all that apply.
- Lack of skilled candidates
- Salary requests too high
- Not enough time for effective recruitment
- Lack of candidate interest in the position
- Difficulty finding Canadian candidates
- Immigration challenges
- Other
- Specify the other challenges
- OR
- None
OR - Don't know
Skills and employment – Question identifier: 49
Excluding AI-related skills, which of the following was the greatest challenge in filling job vacancies for employees with technical skills in 2026?
- Lack of skilled candidates
- Salary requests too high
- Not enough time for effective recruitment
- Lack of candidate interest in the position
- Difficulty finding Canadian candidates
- Immigration challenges
- Other
Skills and employment – Question identifier: 50
Did this business experience any of the following challenges in filling job vacancies for AI-related skills in 2026?
Include recruitment or hiring of employees with AI-related skills for this business done by a third party.
Select all that apply.
- Lack of skilled candidates
- Salary requests too high
- Not enough time for effective recruitment
- Lack of candidate interest in the position
- Difficulty finding Canadian candidates
- Immigration challenges
- Other
- Specify the other challenges
- OR
- None
OR - Don't know
Skills and employment – Question identifier: 51
Which of the following was the greatest challenge in filling job vacancies for AI-related skills in 2026?
- Lack of skilled candidates
- Salary requests too high
- Not enough time for effective recruitment
- Lack of candidate interest in the position
- Difficulty finding Canadian candidates
- Immigration challenges
- Other
Skills and employment – Question identifier: 52
Did this business offer employees the option to telework in 2026?
Telework is a flexible working practice that allows employees to work outside the business's premises on a network enabled by digital technology. This practice is also often referred to as working from home.
Include both part-time and full-time employees.
- Yes
On an average week in 2026, what percentage of this business' employees teleworked?
If precise figures are not available or the year is not yet complete, please provide your best estimate. - No
- Don't know
Notification of intent to extract web data
Notification of intent to extract web data – Question identifier: 53
What are this business's website addresses?