Post-pandemic recovery and shifting consumer preferences in the performing arts industry in 2024
The performing arts industry fully resumed operations in 2024, after years of disruption caused by the COVID-19 pandemic. While the pandemic is no longer a defining factor to this industry, its legacy continues to shape consumer behaviour. Audiences have returned to in-person events; however, patterns of attendance and spending may reflect evolving consumer preferences.
Operating revenue for the performing arts industry reached $3.2 billion in 2024, up 17.0% from 2022, while operating expenses increased 17.4% to $2.8 billion. With expense growth outpacing that of revenue, operating profit margins declined slightly from 12.9% in 2022 to 12.6% in 2024.
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