2016 Annual Survey of Service Industries: Motion Picture Theatres

Integrated Business Statistics Program (IBSP)

Reporting Guide

This guide is designed to assist you as you complete the 2016 Survey of Service Industries. If you need more information, please call the Statistics Canada Help Line at the number below.

Your answers are confidential.

Statistics Canada is prohibited by law from releasing any information it collects which could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act.

Statistics Canada will use information from this survey for statistical purposes.

Help Line: 1-800-972-9692

Table of contents

Business or organization and contact information
Reporting period information
Revenue
Expenses
Industry characteristics
E-commerce

Business or organization and contact information

This section verifies or requests basic identifying information of the business or organization such as legal name, operating name (if applicable), contact information of the designated contact person, current operational status, and main activity(ies).

  1. Legal name and Operating name

Legal Name

The legal name is one recognized by law, thus it is the name liable for pursuit or for debts incurred by the business or organization. In the case of a corporation, it is the legal name as fixed by its charter or the statute by which the corporation was created.

Modifications to the legal name should only be done to correct a spelling error or typo.

To indicate a legal name of another legal entity you should instead indicate it in question 3 by selecting 'Not currently operational' and then choosing the applicable reason and providing the legal name of this other entity along with any other requested information.

Operating Name

The operating name is a name the business or organization is commonly known as if different from its legal name. The operating name is synonymous with trade name.

  1. Designated contact person

Verify or provide the requested contact information of the designated business or organization contact person. The designated contact person is the person who should receive this questionnaire. The designated contact person may not always be the one who actually completes the questionnaire. If different than the designated contact person, the contact information of the person completing the questionnaire can be indicated later in the questionnaire.

  1. Current operational status

Verify or provide the current operational status of the business or organization identified by the legal and operating name in question 1. If indicating the operational status of the business or organization is 'Not currently operational' then indicate an applicable reason and provide the requested information.

  1. Main activity

This question verifies the business or organization's current main activity as classified by the North American Industry Classification System (NAICS). The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States. Created against the background of the North American Free Trade Agreement, it is designed to provide common definitions of the industrial structure of the three countries and a common statistical framework to facilitate the analysis of the three economies. NAICS is based on supply‑side or production‑oriented principles, to ensure that industrial data, classified to NAICS, are suitable for the analysis of production‑related issues such as industrial performance.

The target entity for which NAICS is designed are businesses and other organizations engaged in the production of goods and services. They include farms, incorporated and unincorporated businesses and government business enterprises. They also include government institutions and agencies engaged in the production of marketed and non‑marketed services, as well as organizations such as professional associations and unions and charitable or non‑profit organizations and the employees of households.

The associated NAICS should reflect those activities conducted by the business or organizational unit(s) targeted by this questionnaire only, as identified in the 'Answering this questionnaire' section and which can be identified by the specified legal and operating name. The main activity is the activity which most defines the targeted business or organization's main purpose or reason for existence. For a business or organization that is for‑profit, it is normally the activity that generates the majority of the revenue for the entity.

The NAICS classification contains a limited number of activity classifications; the associated classification might be applicable for this business or organization even if it is not exactly how you would describe this business or organization's main activity.

Please note that any modifications to the main activity through your response to this question might not necessarily be reflected prior to the transmitting of subsequent questionnaires and as a result they may not contain this updated information.

If the current NAICS associated with this business or organizations is not correct, please provide a brief description of the main activity and provide any additional information as requested.

Reporting period information

Here are twelve common fiscal periods that fall within the targeted dates:

  • May 1, 2015 to April 30, 2016
  • June 1, 2015 to May 31, 2016
  • July 1, 2015 to June 30, 2016
  • August 1, 2015 to July 31, 2016
  • September 1, 2015 to August 31, 2016
  • October 1, 2015 to September 30, 2016
  • November 1, 2015 to October 31, 2016
  • December 1, 2015 to November 30, 2016
  • January 1, 2016 to December 31, 2016
  • February 1, 2016 to January 31, 2017
  • March 1, 2016 to February 28, 2017
  • April 1, 2016 to March 31, 2017

Here are other examples of fiscal periods that fall within the required dates:

  • September 18, 2015 to September 15, 2016 (e.g., floating year‑end)
  • June 1, 2016 to December 31, 2016 (e.g., a newly opened business)

Revenue

  1. Sales of goods and services (e.g., fees, commissions, services revenue)

Report net of returns and allowances.

Sales of goods and services are defined as amounts derived from the sale of goods and services (cash or credit), falling within a business's ordinary activities. Sales should be reported net of trade discount, value added tax and other taxes based on sales.

Include: Sales from Canadian locations (domestic and export sales); Transfers to other business units or a head office of your firm.

Exclude: Transfers into inventory and consignment sales; Federal, provincial and territorial sales taxes and excise duties and taxes; intercompany sales in consolidated financial statements.

  1. Rental and leasing

Include: Rental or leasing of apartments, commercial buildings, land, office space, residential housing, investments in co‑tenancies and co‑ownerships, hotel or motel rooms, long and short term vehicle leasing, machinery or equipment, storage lockers, etc.

  1. Commissions

Include: Commissions earned on the sale of products or services by businesses such as advertising agencies, brokers, insurance agents, lottery ticket sales, sales representatives, and travel agencies – compensation could also be reported under this item (for example, compensation for collecting sales tax).

  1. Subsidies (including grants, donations, fundraising and sponsorships)

Include: Non‑repayable grants, contributions and subsidies from all levels of government; Revenue from private sector (corporate and individual) sponsorships, donations and fundraising.

  1. Royalties, rights, licensing and franchise fees

A royalty is defined as a payment received by the holder of a copyright, trademark or patent.

Include: Revenue received from the sale or use of all intellectual property rights of copyrighted materials such as musical, literary, artistic or dramatic works, sound recordings or the broadcasting of communication signals.

  1. Dividends

Include: Dividend income; Dividends from Canadian sources; Dividends from foreign sources; Patronage dividends.

Exclude: Equity income from investments in subsidiaries or affiliates.

  1. Interest

Include: Investment revenue; Interest from foreign sources; Interest from Canadian bonds and debentures; Interest from Canadian mortgage loans; Interest from other Canadian sources.

Exclude: Equity income from investments in subsidiaries or affiliates.

  1. Other revenue ‑ specify

Include: Amounts not included in questions (1) to (7).

  1. Total revenue

The sum of sub‑questions (1) to (8).

Expenses

  1. Cost of goods sold

Many business units distinguish their costs of materials from their other business expenses (selling, general and administrative). This item is included to allow you to easily record your costs/expenses according to your normal accounting practices.

Include: Cost of raw materials and/or goods purchased for resale – net of discounts earned on purchases; Freight in and duty.

Exclude all costs associated with: salaries, wages, benefits, commissions and subcontracts from question 1. These values should be included in question 2 and 3 below.

  1. Employment costs and expenses
  1. Salaries, wages and commissions

Please report all salaries and wages (including taxable allowances and employment commissions as defined on the T4 – Statement of Remuneration Paid) before deductions for this reporting period.

Include: Vacation pay; Bonuses (including profit sharing); Employee commissions; Taxable allowances (e.g., room and board, vehicle allowances, gifts such as airline tickets for holidays); Severance pay.

Exclude: All payments and expenses associated with casual labour and outside contract workers (report these amounts at sub‑question (3) ‑ Subcontracts).

  1. Employee benefits

Include contributions to: Health plans; Insurance plans; Employment insurance; Pension plans; Workers' compensation; Association dues; Contributions to any other employee benefits such as child care and supplementary unemployment benefit (SUB) plans; Contributions to provincial and territorial health and education payroll taxes.

  1. Subcontracts

Subcontract expense refers to the purchasing of services from outside of the company rather than providing them in‑house.

Include: Hired casual labour and outside contract workers; Custom work and contract work; Subcontract and outside labour; Hired labour.

  1. Research and development fees

Expenses from activities conducted with the intention of making a discovery that could either lead to the development of new products or procedures, or to the improvement of existing products or procedures.

  1. Professional and business fees

Include: Legal services; Accounting and auditing fees; Consulting fees; Education and training fees; Appraisal fees; Management and administration fees; Property management fees; Information technology (IT) consulting and service fees (purchased); Architectural fees; Engineering fees; Scientific and technical service fees; Other consulting fees (management, technical and scientific); Veterinary fees; Fees for human health services; Payroll preparation fees; All other professional and business service fees.

Exclude: Service fees paid to Head Office (report at sub‑question (21) ‑ All other costs and expenses).

  1. Utilities

Utility expenses related to operating your business unit such as water, electricity, gas, heating and hydro.

Include: Diesel, fuel wood, natural gas, oil and propane; Sewage.

Exclude: Energy expenses covered in your rental and leasing contracts; Telephone, Internet and other telecommunication (report at sub‑question (8) ‑ Telephone, Internet and other telecommunication); Vehicle fuel (report at sub‑question (21) ‑ All other costs and expenses).

  1. Office and computer related expenses

Include: Office stationery and supplies, paper and other supplies for photocopiers, printers and fax machines; Postage and courier (used in the day to day office business activity); Computer and peripherals upgrade expenses; Data processing.

Exclude: Telephone, Internet and other telecommunication expenses (report this amount at sub‑question (8) ‑ Telephone, Internet and other telecommunications).

  1. Telephone, Internet and other telecommunication

Include: Internet; Telephone and telecommunication; Cellular telephone; Fax machine; Pager.

  1. Business taxes, licenses and permits

Include: Property taxes paid directly and property transfer taxes; Vehicle license fees; Beverage taxes and business taxes; Trade license fees; Membership fees and professional license fees; Provincial capital tax.

  1. Royalties, franchise fees and memberships

Include: Amounts paid to holders of patents, copyrights, performing rights and trademarks; Gross overriding royalty expenses and direct royalty costs; Resident and non‑resident royalty expenses; Franchise fees.

Exclude: Crown royalties

  1. Crown charges

Federal or Provincial royalty, tax, lease or rental payments made in relation to the acquisition, development or ownership of Canadian resource properties.

Include: Crown royalties; Crown leases and rentals; Oil sand leases; Stumpage fees.

  1. Rental and leasing

Include: Lease rental expenses, real estate rental expenses, condominium fees and equipment rental expenses; Motor vehicle rental and leasing expenses; Studio lighting and scaffolding; Machinery and equipment rental expenses; Storage expenses; Road and construction equipment rental; Fuel and other utility costs covered in your rental and leasing contracts.

  1. Repair and maintenance

Include: Buildings and structures; Machinery and equipment; Security equipment; Vehicles; Costs related to materials, parts and external labour associated with these expenses; Janitorial and cleaning services and garbage removal.

  1. Amortization and depreciation

Include: Direct cost depreciation of tangible assets and amortization of leasehold improvements; Amortization of intangible assets (e.g., amortization of goodwill, patents, franchises, copyrights, trademarks, deferred charges, organizational costs).

  1. Insurance

Insurance recovery income should be deducted from insurance expenses.

Include: Professional and other liability insurance; Motor vehicle and property insurance; Executive life insurance; Bonding, business interruption insurance and fire insurance.

  1. Advertising, marketing, promotion, meals and entertainment

Include: Newspaper advertising and media expenses; Catalogues, presentations and displays; Tickets for theatre, concerts and sporting events for business promotion; Fundraising expenses; Meals, entertainment and hospitality purchases for clients.

  1. Travel, meetings and conventions

Include: Travel expenses; Meeting and convention expenses, seminars; Passenger transportation (e.g., airfare, bus, train, etc.); Accommodations; Travel allowance and meals while travelling; Other travel expenses.

  1. Financial services

Include: Explicit service charges for financial services; Credit and debit card commissions and charges; Collection expenses and transfer fees; Registrar and transfer agent fees; Security and exchange commission fees; Other financial service fees.

Exclude: Interest expenses (report at sub‑question (19) ‑ Interest expense).

  1. Interest expense

Report the cost of servicing your company's debt.

Include: Interest; Bank charges; Finance charges; Interest payments on capital leases; Amortization of bond discounts; Interest on short‑term and long‑term debt, mortgages, bonds and debentures.

  1. Other non‑production‑related costs and expenses

Include: Charitable donations and political contributions; Bad Debt expense; Loan losses; Provisions for loan losses (minus Bad debt recoveries); Inventory adjustments

  1. All other costs and expenses (including intracompany expenses)

Include: Production costs; Pipeline operations, drilling, site restoration; Gross overriding royalty; Other producing property rentals; Well operating, fuel and equipment; Other lease rentals; Other direct costs; Equipment hire and operation; Log yard expense, forestry costs, logging road costs; Freight in and duty; Overhead expenses allocated to costs of sales; Other expenses; Cash over/short (negative expense); Reimbursement of parent company expense; Warranty expense; Recruiting expenses; General and administrative expenses; Interdivisional expenses; Interfund transfer (minus expense recoveries); Exploration and Development (including prospect/geological, well abandonment & dry holes, exploration expenses, development expenses); Amounts not included in sub‑questions (1) to (20) above.

  1. Total expenses

(sum of questions 1 to 21)

Industry characteristics

1 c. Total admission receipts

Please report revenue from admissions.

1 d. Advertising revenue

Please report revenue earned from business promotion activities.

Include:

  • on-screen advertising of products
  • distribution of sample products and newspapers,
  • display of posters in the lobby,
  • revenue from government advertising (e.g., military recruiting or anti-smoking messages)
  • revenue received from selling advertising for smaller theatre chains.

3. Amusement taxes collected

Please report the total amount of amusement taxes (municipal, provincial, territorial, etc.) collected by you on admissions.

4 f. Total number of seats in theatre

Include: the total number of seats in all auditoriums of the theatre or hall.

E‑commerce

Mobile app

Include sales through any app, or application, that is downloaded and designed to run on a handheld device such as a smartphone or tablet (for example, places where a user may download these apps include Apple's App Store, Google Play or Blackberry App World).

Company website

Include sales through a browser‑based website where your organization maintains control of the content.

Third‑party website

Include sales through a browser‑based website where a third‑party maintains the structure of the website and control of the look and feel while your company only provides the product to be sold (for example, Amazon, Expedia, Etsy).

Electronic Data Interchange (EDI)

A standard format for exchanging business data. EDI is based on the use of message standards, ensuring that all participants use a common language.

CVs for Total Sales by Geography

CVs for Total Sales by Geography
Table summary
This table displays the results of CVs for Total Sales by Geography Month, 201602, 201603, 201604, 201605, 201606, 201607, 201608, 201609, 201610, 201611, 201612, 201701 and 201702, calculated using percentage units of measure (appearing as column headers).
  Month
201602 201603 201604 201605 201606 201607 201608 201609 201610 201611 201612 201701 201702
percentage
Geography  
Canada 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 0.9 1.0 1.0
Newfoundland and Labrador 1.0 1.2 0.8 0.8 0.9 1.0 1.1 0.9 1.2 0.6 0.9 0.8 0.8
Prince Edward Island 0.2 0.4 0.4 0.8 0.8 0.5 0.5 0.5 0.3 0.4 0.4 0.4 0.5
Nova Scotia 2.2 1.5 1.6 1.7 1.7 1.4 1.6 1.5 2.5 2.4 2.7 2.3 2.9
New Brunswick 1.2 1.2 0.8 1.0 1.1 0.8 1.6 1.4 1.0 3.9 1.3 1.1 1.1
Québec 2.4 2.7 2.6 2.4 2.5 2.6 2.6 2.3 2.6 2.8 2.3 2.5 2.5
Ontario 1.5 1.4 1.3 1.3 1.4 1.4 1.4 1.4 1.3 1.4 1.4 1.7 1.6
Manitoba 2.1 2.2 2.3 2.1 2.5 2.3 2.1 1.9 2.0 1.9 2.0 2.3 2.2
Saskatchewan 2.7 2.4 4.1 3.6 3.2 3.4 4.1 3.3 3.8 2.2 1.2 2.3 2.1
Alberta 1.5 1.6 1.4 1.5 1.5 1.5 1.9 1.9 1.8 1.5 1.8 1.7 1.4
British Columbia 1.7 1.6 1.8 1.7 1.7 1.6 1.6 1.6 1.7 1.4 1.5 1.6 1.6
Yukon Territory 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Northwest Territories 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Nunavut 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Statistics Canada's Website Evaluation 2017

Consultation objectives

In January 2017, Statistics Canada conducted an evaluation of its website to seek feedback from visitors on a number of topics, including:

  • task completion success rates
  • overall satisfaction with the website

Consultation methodology

Statistics Canada used an intercept technology deployed across the website to invite visitors to participate by completing a short questionnaire.

In total, 10,070 visitors participated in the consultation from January 8 to 23, 2017.

How to get involved

This consultation is now closed.

Individuals who wish to obtain more information or to take part in a consultation should contact Statistics Canada by sending an email to statcan.consultations-consultations.statcan@statcan.gc.ca.

Please note that Statistics Canada selects participants for each consultation to ensure feedback is sought from a representative sample of the target population for the study. Not all applicants will be asked to participate in a given consultation.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the Agency is protected by the Privacy Act. For more information on Statistics Canada's privacy policies, please consult the Privacy notice.

Results

Overall satisfaction

In 2017, 73% of consultation participants expressed overall satisfaction, down from 75% in 2016.

Information sought

Consultation results show that 67% of visitors were looking for data and data tables on a specific topic, while 9% searched for studies, articles or publications on a specific topic.

Task completion success

In 2017, 77% of participants completed their task successfully, down from 81% in 2016.

Among successful participants, 80% took 5 minutes or less to find the information they were seeking and 80% reported that finding information was easy.

In addition, 83% of frequent visitors (those who visited the website six or more times in the last six months) and 74% of infrequent visitors (those who visited the website fewer than six times in the last six months) indicated that they found what they were looking for. The success rate was highest for participants looking for information in The Daily (92%).

Participants in the provincial (82%) and federal government (81%) sectors were most successful in finding information. Of all the respondents, 54% were employed and 24% were students; the remainder were self-employed (8%), retired (7%), unemployed (5%) or not in the workforce (2%).

Consultation participant profile

Most employed participants worked in the business/private sector (48%), government (33%), or non-governmental organizations (12%). In 2017, 69% all participants were infrequent visitors.

Participants were also asked how they would rate their statistical proficiency: 25% said they had a high proficiency (can manipulate datasets and do univariate or multivariate analysis); 60% said medium (can analyze and interpret data tables and turn them into useable information); 12% said low (can calculate a percentage and can display in a graph); and 3% indicated that they have no statistical proficiency at all.

Statistics Canada thanks participants for their participation in this consultation. Their insights guide the agency’s web development and ensure that the final products meet users’ expectations.

Share this page
Date modified:

Table 1: CVs for Revenue from goods manufactured by NAICS and by Region

Table 1: CVs for Revenue from goods manufactured by NAICS and by Region
Table summary
This table displays the results of Table 1: CVs for Revenue from goods manufactured by NAICS and by Region. The information is grouped by NAICS : Manufacturing (NAICS 31-33) (appearing as row headers), (appearing as column headers).
NAICS : Manufacturing (NAICS 31-33)
Regions CV(%) for Revenue from goods manufactured
Canada 0.25%
Newfoundland and Labrador 0.05%
Prince Edward Island 0.02%
Nova Scotia 0.49%
New Brunswick 0.03%
Quebec 0.32%
Ontario 0.49%
Manitoba 0.11%
Saskatchewan 0.23%
Alberta 0.30%
British Columbia 0.39%
Yukon 0.00%
Northwest Territories 0.00%
Nunavut 0.00%

CV's for Total Sales

CVs for Total Sales
Table summary
This table displays the results of CVs for Total Sales. The information is grouped by NAPCS-CANADA (appearing as row headers), Quarter, 2016Q3 and 2016Q4, calculated using percent units of measure (appearing as column headers).
NAPCS-CANADA Quarter
2016Q3 2016Q4
percent
Total commodities, retail trade commissions and miscellaneous services 1.19 1.37
Retail Services (except commissions) [561] 1.21 1.39
Food at retail [56111] 2.45 2.76
Soft drinks and alcoholic beverages, at retail [56112] 1.26 1.27
Clothing at retail [56121] 2.14 2.26
Footwear at retail [56122] 2.03 2.01
Jewellery and watches, luggage and briefcases, at retail [56123] 2.19 2.55
Home furniture, furnishings, housewares, appliances and electronics, at retail [56131] 2.65 2.82
Sporting and leisure products, at retail [56141] 3.39 3.23
Motor vehicles at retail [56151] 1.57 1.53
Recreational vehicles at retail [56152] 3.86 4.73
Motor vehicle parts, accessories and supplies, at retail [56153] 1.99 2.15
Automotive and household fuels, at retail [56161] 3.11 3.06
Home health products at retail [56171] 2.01 2.16
Infant care, personal and beauty products, at retail [56172] 2.76 2.84
Hardware, tools, renovation and lawn and garden products, at retail [56181] 3.25 3.11
Miscellaneous products at retail [56191] 1.85 1.78
Total retail trade commissions and miscellaneous services CVs for Note 1 1.26 1.30

Canadian Classification of Institutional Units and Sectors (CCIUS) 2012

Status

This standard was approved as a departmental standard on June 15, 2015.

2012 version of the Canadian Classification of Institutional Units and Sectors (CCIUS)

Statistics Canada's Classification of Institutional Units by Sector (CIUS) that was based on the 1993 System of National Accounts (SNA) has been updated and replaced by the 2012 version of Canadian Classification of Institutional Units and Sectors (CCIUS) based on SNA 2008.

HTML format

Census of Agriculture FAQS

1. Who needs to complete a Census of Agriculture questionnaire?

Any of the persons responsible for operating a farm or an agricultural operation should fill in a Census of Agriculture questionnaire.

2. What is the definition of an agricultural operator?

The Census of Agriculture uses the word operator to define a person responsible for the management and/or financial decisions made in the production of agricultural commodities. An agricultural operation can have more than one operator, such as a husband and wife, a father and son, two sisters, or two neighbours.

The terms "agricultural operator" and "operation" are used in the census because they are broader in scope than "farmer" and "farm", and better reflect the range of agricultural businesses from which the Census of Agriculture collects data. For example, the term farm would not usually be associated with operations such as maple sugar bushes, mushroom houses, ranches or feedlots.

3. How is an agricultural operation defined?

An agricultural operation is defined as a farm, ranch or other operation that produces agricultural products intended for sale.

The Census of Agriculture considers an agricultural operation to be:

Any operation that grows or produces any of the agricultural products listed below with the intent to sell these products (it is not necessary to have had sales of the products, only that they are being produced with the intent of selling them).

Crops:

  • hay and field crops (hay, grains, field peas, beans, potatoes, coriander and other spices, etc.)
  • vegetables (all vegetables, herbs, rhubarb, melons, garlic, gourds, etc.)
  • sod, nursery products and Christmas trees
  • fruits, berries or nuts (apples, other fruit trees, grapes, blueberries and other berries, saskatoons, hazelnuts, etc.)
  • seed

Poultry:

  • laying hens and pullets
  • layer and broiler breeders
  • broilers, roasters and Cornish
  • turkeys
  • other poultry (geese, ducks, roosters, ostriches, emus, pheasants, quail, pigeons, etc.)
  • commercial poultry hatcheries

Livestock:

  • cattle and calves
  • pigs
  • sheep and lambs
  • other livestock (horses, goats, llamas, alpacas, rabbits, bison, elk, deer, wild boars, mink, fox, donkeys, mules, chinchillas, etc.)

Animal products:

  • milk or cream
  • eggs
  • wool
  • fur
  • meat

Other agricultural products:

  • greenhouse products
  • mushrooms
  • maple products
  • bees owned (for honey or pollination)

Other products or activities considered agricultural operations according to the Census of Agriculture are:

  • harvesting wild rice
  • sprouting alfalfa or beans
  • growing legal cannabis
  • growing mushrooms on logs in a controlled environment
  • wineries, if they grow any grapes or fruit
  • garden centres if they grow any of their products
  • hay processing or dehydration plants if they grow hay on land they own or lease
  • horse operations that do not sell agricultural products but offer boarding, riding or training services.

The following are NOT considered agricultural operations according to the Census of Agriculture:
Operations that harvest or grow only:

  • peat moss
  • top soil
  • gravel
  • fish (wild or aquaculture)
  • silviculture products
  • wild cones, wild Christmas trees, logs, firewood, pulpwood, evergreen boughs, etc.
  • wild berries, wild plants, wild mushrooms, etc.
  • all wild animals
  • racing pigeons
  • worms
  • crickets, rats, mice, etc. for pet stores
  • laboratory animal production
  • all pets (dogs, cats, pot-bellied pigs, guinea pigs, finches, budgies, etc.), including kennels for pets.

For the Yukon, Nunavut and the Northwest Territories only, the following activities qualify as an agricultural operation for the Census of Agriculture:

  • herding wild animals (such as caribou and muskox)
  • breeding sled dogs
  • horse outfitting and rigging
  • harvesting indigenous plants and berries.

4. Are hobby farms included in the Census of Agriculture?

Yes. Farms with very low farm revenues—commonly called "hobby" farms—are included as long as the agricultural products produced are intended for sale.

5. Why do operators of very small operations have to fill in the Census of Agriculture questionnaire?

The Census of Agriculture enumerates small operations because it is important that the total farm area and the total inventory of all crops, livestock and other agricultural products in Canada be counted. There are many small agricultural operations that as a group contribute significantly to agricultural inventories.

6. How does the Census of Agriculture benefit operators?

When an agricultural operator fills out and sends back his or her census questionnaire, it adds another voice to the quarter of a million answers that are reflected in census data. In combination they provide the only definitive statistical picture of Canada's farm sector available to farmers' own organizations and to agriculture policy-makers. The media also interpret census data, bringing current issues to the forefront of public attention.

Although there are other agriculture surveys, only the Census of Agriculture gives data at the local level. Its community-level data ensure that the issues affecting farmers, farm communities and agricultural operations are included when making decisions that affect them and their livelihood.

Operators can use census data to make production, marketing and investment decisions.Producer groups and marketing agencies use census data in their non-government organizations to tell Canadians and government how they are doing economically.

Companies supplying agricultural products and services use the data to determine locations for their service centres.

Government policy advisors use the data to help develop programs related to safety nets and agricultural workers for the agriculture sector.

Operators can keep abreast of trends through the analysis of Census of Agriculture data published by the agriculture media.

Agriculture websites can target their information based on current trends and needs in the sector identified by census data.

Governments and farm organizations use census data to evaluate the impact of natural disasters on agriculture (such as floods, drought and storms) and react quickly.

7. What is the legal authority for the Census of Agriculture?

The mandate to conduct the Census of Agriculture every 10 years comes from the Constitution Act–1867 (formerly the British North America Act [BNA]).

Over the decades the mandate to conduct a census in the Constitution Act–1867 was augmented by the Statistics Act–1970, which stipulates that
"A census of agriculture of Canada shall be taken by Statistics Canada

  1. in the year 1971 and in every tenth year thereafter; and
  2. in the year 1976 and in every tenth year thereafter, unless the Governor in Council otherwise directs in respect of any such year, 1970-71-72, c. 15, s. 19."

8. Is it mandatory to answer and return the questionnaire?

Yes. Under the Statistics Act, agricultural operators are required to complete a Census of Agriculture form.

9. Can a person be identified by the information they provide?

No. All published data are subject to confidentiality restrictions, and any data in which an individual or agricultural operation could be identified are suppressed.

10. Why does Statistics Canada conduct the Census of Agriculture?

The Census of Agriculture collects a wide range of data on the agriculture industry such as number of farms and farm operators, farm area, business operating arrangements, land management practices, livestock inventories and crop area, total operating expenses and receipts, farm capital and farm machinery and equipment.

These data provide a comprehensive picture of the agriculture industry across Canada every five years at the national, provincial and sub-provincial levels.

11. Why doesn't the Census of Agriculture use sampling?

The Statistics Act requires that a census of all farm operations in Canada be conducted every five years. Since a census includes, by definition, every farm operation, sampling only a portion of operations would not honour the Act nor would it provide the complete picture a census can.

The Census of Agriculture is the primary source for small-area data and for survey sampling and it is important that each agricultural operation complete a Census of Agriculture questionnaire, regardless of size or geographic location. Samples are used for making agriculture estimates between census years.

12. Why aren't there different questionnaires for different types of agricultural operations?

The Census of Agriculture uses a generalized form for operators across Canada, since all respondents need to answer some questions. Using one form nation-wide ensures consistency across Canada, while tick boxes and different sections for specific types of operations allow operators to answer only those questions pertinent to their type of operation. A single form also keeps development costs down. Every effort is made to keep the questionnaire as concise as possible to minimize respondent burden.

13. How much does the Census of Agriculture cost?

The projected total cost for the 2016 Census of Agriculture over the six-year cycle is $46.9 million. An independently conducted Census of Agriculture would cost at least $13 million more in total than it does by combining it with the Census of Population.

14. Why is the Census of Agriculture taken in May, such a busy time for farmers?

In this particularly busy and stressful period the arrival of the 2016 Census of Agriculture questionnaire in May might seem ill-timed. But by working with the Census of Population, the Census of Agriculture is afforded an opportunity to save millions of taxpayers' dollars by sharing many aspects of collection, including postal costs and the processing centre. The timing of the larger Census of Population is driven by the need to maximize the number of Canadians who are home during enumeration. During the winter our retired “snowbirds” migrate south, and the moment school lets out many Canadian families with school children go on vacation. These factors have led the Census of Population to decide that May 10 will be Census Day. While it may take farm operators away from their work, filling in the questionnaire yields its own benefits.

15. Is Statistics Canada conducting a Farm Financial Survey in addition to the Census of Agriculture?

The Farm Financial Survey is conducted every two years. In 2016, the collection period is in July and August and coincides with the census collection period. To lighten the burden on respondents, overlap with other agriculture surveys is minimized and the sample size is reduced. In 2016 the sample size will be approximately 10,200 farms nationally.

16. What about my income tax return? The census seems to be asking for exactly the same information that I've already given the government.

In 2016 respondents must provide only total operating expenses and total sales for their agricultural operation on the Census of Agriculture questionnaire. In order to reduce the response burden for farmers the detailed expense questions were removed from the 2016 Census of Agriculture questionnaire.

17. Why are other agriculture surveys taken at the same time as the census?

Because timely information on the agriculture industry is required by governments and other users, it is necessary to conduct sample surveys with a shorter time frame than the census. The Census of Agriculture is a national activity that involves collecting information from every agricultural operation in Canada. The collection, follow-up, quality checks, tabulation and publication of data from such an extensive operation take about one year. The census could not replace small-scale surveys, which have a much more rapid turnaround time. It is also more economical to collect certain types of information on a sample basis, especially if the required data are only for specific provinces or population groups. Once available, Census of Agriculture data are used to benchmark farm surveys.

18. What other agriculture surveys are being conducted during the 2016 Census window?

Between mid-April and the end of June Statistics Canada conducts these agriculture surveys:

  • the Maple Survey (sample size approximately 600 in Ontario and New Brunswick)
  • the National Potato Area and Yield Survey (sample size approximately 250 in the Atlantic Region, Manitoba, Saskatchewan and British Columbia)
  • the Fur Farm Report – Mink and Foxes (sample size approximately 300 nationally)
  • the June Farm Survey (Field Crop Reporting Series) (sample size approximately 24,500 nationally)
  • the July Livestock Survey (sample size approximately 11,000 nationally)
  • the Hay and Straw Prices Survey (Ontario only, sample size approximately 125).

19. How is response burden being reduced?

During the Census of Agriculture collection period, the Agriculture Division cancels some smaller surveys, reduces the sample size for others, and minimizes the overlap with big surveys like the Farm Financial Survey.

Offering farm operators choices in the way they respond to the Census of Agriculture—on paper with return by mail, online, or by telephone—can also make responding easier and faster. A toll-free help line to answer respondents' questions about the Census of Agriculture is also available.

20. How many agricultural operations were counted in the last Census of Agriculture?

The 2016 Census of Agriculture recorded 193,492 census farms.

Table 1 
Number of agricultural operations in 2016 and 2011, Canada and provinces
Table summary
This table displays the results of Number of agricultural operations in 2016 and 2011. The information is grouped by Province (appearing as row headers), 2016 and 2011 (appearing as column headers).
Province 2016 2011
Newfoundland and Labrador 407 510
Prince Edward Island 1,353 1,495
Nova Scotia 3,478 3,905
New Brunswick 2,255 2,611
Quebec 28,919 29,437
Ontario 49,600 51,950
Manitoba 14,791 15,877
Saskatchewan 34,523 36,952
Alberta 40,638 43,234
British Columbia 17,528 19,759
Canada 193,492 205,730

21. How are Census of Agriculture data used?

Census of Agriculture data are used by:

  • farm operators, to formulate production, marketing and investment decisions
  • agricultural producer groups, to inform their members about industry trends and developments, to put the viewpoint of operators before legislators and the Canadian public, and to defend their interests in international trade negotiations
  • governments, to make policy decisions concerning agricultural credit, crop insurance, farm support, transportation, market services and international trade
  • Statistics Canada, to produce annual estimates between censuses for the agriculture sector
  • businesses, to market products and services and to make production and investment decisions
  • academics, to conduct research on the agriculture sector
  • the media, to portray the agriculture sector to the broader Canadian public.

22. What is different about the 2016 Census of Agriculture from 2011?

The 2016 Census of Agriculture questionnaire contains questions asked in 2011 as well as new ones. Some questions remain unchanged to maintain consistency and comparability of data over time. Other questions have been added or deleted to reflect changes in the agriculture industry. For example:

  • Technology: A new step (section) was added to request the different technologies used on the farm.
  • Direct Marketing: A new step was added to collect information on direct marketing practices farms may have.
  • Succession Planning: A new step (section) was added on whether the farm has a formal, written succession plan, and if so, who the successor would be in that plan.
  • On-farm practices and land features: Several response categories were eliminated to reduce burden on respondents and to simplify the questions on manure, irrigation and land practices
  • Land inputs: A new response category was added: Trace minerals and nutrients (copper, manganese, etc.)
  • Organic: This category was simplified to reduce burden on respondents and to allow for emerging issues, such as succession planning, to be added to the questionnaire.
  • Renewable energy producing systems: A new step was added to collect information on which renewable energy producing systems, if any, are being used on farms.
  • Farm operating expenses: Only the total farm operating expenses is requested in 2016. All the detailed expenses have been removed from the questionnaire.

A detailed explanation of other changes, deletions or additions to the 2016 questionnaire is available by step in the order they appear on the 2016 questionnaire. Please consult “The 2016 Census of Agriculture in detail ”. These changes are a result of user consultations and testing as well as the goal of reducing respondent burden for 2016. Some questions were slightly re-worded in response to suggestions that doing so would make these questions more understandable and easier to answer.

23. Does the Census of Agriculture ask any questions that could be used to assess farming's impact on the environment?

Many of the questions on the census can contribute in some way to forming a picture of Canadian farms and the manner in which they shape the environment.

The Census of Agriculture asks questions about farming practices that conserve soil fertility and prevent erosion, pesticide and fertilizer use, and the land features used to prevent wind or water damage. There is a section on manure use, another on irrigation, one on tillage practices and one on baling crop residue. Data from these questions present a picture of farmers' relationship with the environment and, by evaluating and comparing the data over time, analysts can assess how operators are adapting their methods and fulfilling their role as stewards of the land.

24. Where will Census of Agriculture data be processed?

Once completed paper questionnaires are received by Canada Post, they go to a central processing centre in the National Capital Region where they are scanned and electronically imaged for data capture. Questionnaires submitted online to Statistics Canada are captured automatically. Processing Census of Agriculture questionnaires includes many checks and balances to ensure high quality data. Its many steps—including several kinds of edits (clerical, subject-matter, geographic), matching and unduplicating individual farms, adjusting for missing data, validating data by comparing them to several benchmarks, and providing estimates—have evolved into a sophisticated system that ensures high-quality data. The data that emerge at the other end are stored on a database and used to generate publications and users' custom requests.

25. What steps are taken to ensure that all agricultural operations are counted?

In 2016, Canada Post delivers an invitation letter to fill out a Census of Agriculture questionnaire on the internet to addresses where it is believed a farm operator lives. The addresses are determined from Statistics Canada’s business register, populated from the previous census and other agriculture surveys. Census of Population questionnaires were delivered by Canada Post as well, but may have been delivered by an enumerator in rural areas.

On the Census of Population questionnaire respondents are asked if there is a farm operator living in the household. This question triggers a follow-up from Head Office to help ensure that new farms are identified and counted.

Respondents were able to complete their questionnaires on paper, by telephone or via the Internet. Telephone follow-up will be conducted with those respondents who received invitation letters or questionnaires but did not return them.

In addition, the data processing sequence includes several safeguards that can find “missing” farms that were counted in 2011 but did not return a questionnaire in 2016 or, conversely, farms that did not exist in 2011 but have been identified on subsequent agriculture surveys since then.

26. When will the 2016 Census of Agriculture data be available to the public, and how can I keep track of releases?

First release: May 10, 2017 from the Census of Agriculture database.

Statistics Canada's official release bulletin, The Daily, lists the full range of census data with highlights on major trends and findings.

Data from both the Census of Population and Census of Agriculture will appear in the general media and farm media. Users may also contact Statistics Canada general enquiries toll free number at 1-800-263-1136.

27. Why does it take a year to release results from the Census of Agriculture?

The Census of Agriculture is a national activity that involves collecting information from every agricultural operation in Canada. The collection, follow-up, quality checks, processing, tabulation and publication of data from such an extensive operation take about one year.

All of these steps must be made to assure that data are accurate, even at very low levels of geography. This is critical since census data are used to benchmark estimates and draw survey samples between censuses.

28. For what geographic areas are Census of Agriculture data available?

Census of Agriculture data are available for Canada, the provinces and territories, and for areas corresponding to counties, crop districts and rural municipalities. User-defined areas are also available by calling Statistics Canada general enquiries toll free number at 1-800-263-1136. All tabulated data are subjected to confidentiality restrictions, and any data that could result in the disclosure of information concerning any particular individual or agricultural operation are suppressed.

Concepts, definitions and data quality

The Monthly Survey of Manufacturing (MSM) publishes statistical series for manufacturers – sales of goods manufactured, inventories, unfilled orders and new orders. The values of these characteristics represent current monthly estimates of the more complete Annual Survey of Manufactures and Logging (ASML) data.

The MSM is a sample survey of approximately 10,500 Canadian manufacturing establishments, which are categorized into over 220 industries. Industries are classified according to the 2012 North American Industrial Classification System (NAICS). Seasonally adjusted series are available for the main aggregates.

An establishment comprises the smallest manufacturing unit capable of reporting the variables of interest. Data collected by the MSM provides a current ‘snapshot’ of sales of goods manufactured values by the Canadian manufacturing sector, enabling analysis of the state of the Canadian economy, as well as the health of specific industries in the short- to medium-term. The information is used by both private and public sectors including Statistics Canada, federal and provincial governments, business and trade entities, international and domestic non-governmental organizations, consultants, the business press and private citizens. The data are used for analyzing market share, trends, corporate benchmarking, policy analysis, program development, tax policy and trade policy.

1. Sales of goods manufactured

Sales of goods manufactured (formerly shipments of goods manufactured) are defined as the value of goods manufactured by establishments that have been shipped to a customer. Sales of goods manufactured exclude any wholesaling activity, and any revenues from the rental of equipment or the sale of electricity. Note that in practice, some respondents report financial transactions rather than payments for work done. Sales of goods manufactured are available by 3-digit NAICS, for Canada and broken down by province.

For the aerospace product and parts, and shipbuilding industries, the value of production is used instead of sales of goods manufactured. This value is calculated by adjusting monthly sales of goods manufactured by the monthly change in inventories of goods / work in process and finished goods manufactured. Inventories of raw materials and components are not included in the calculation since production tries to measure "work done" during the month. This is done in order to reduce distortions caused by the sales of goods manufactured of high value items as completed sales.

2. Inventories

Measurement of component values of inventory is important for economic studies as well as for derivation of production values. Respondents are asked to report their book values (at cost) of raw materials and components, any goods / work in process, and finished goods manufactured inventories separately. In some cases, respondents estimate a total inventory figure, which is allocated on the basis of proportions reported on the ASML. Inventory levels are calculated on a Canada‑wide basis, not by province.

3. Orders

a) Unfilled Orders

Unfilled orders represent a backlog or stock of orders that will generate future sales of goods manufactured assuming that they are not cancelled. As with inventories, unfilled orders and new orders levels are calculated on a Canada‑wide basis, not by province.

The MSM produces estimates for unfilled orders for all industries except for those industries where orders are customarily filled from stocks on hand and order books are not generally maintained. In the case of the aircraft companies, options to purchase are not treated as orders until they are entered into the accounting system.

b) New Orders

New orders represent current demand for manufactured products. Estimates of new orders are derived from sales of goods manufactured and unfilled orders data. All sales of goods manufactured within a month result from either an order received during the month or at some earlier time. New orders can be calculated as the sum of sales of goods manufactured adjusted for the monthly change in unfilled orders.

4. Non-Durable / Durable goods

a) Non-durable goods industries include:

Food (NAICS 311),
Beverage and Tobacco Products (312),
Textile Mills (313),
Textile Product Mills (314),
Clothing (315),
Leather and Allied Products (316),
Paper (322),
Printing and Related Support Activities (323),
Petroleum and Coal Products (324),
Chemicals (325) and
Plastic and Rubber Products (326).

b) Durable goods industries include:

Wood Products (NAICS 321),
Non-Metallic Mineral Products (327),
Primary Metals (331),
Fabricated Metal Products (332),
Machinery (333),
Computer and Electronic Products (334),
Electrical Equipment, Appliance and Components (335),
Transportation Equipment (336),
Furniture and Related Products (337) and
Miscellaneous Manufacturing (339).

Survey design and methodology

Concept Review

In 2007, the MSM terminology was updated to be Charter of Accounts (COA) compliant. With the August 2007 reference month release the MSM has harmonized its concepts to the ASML. The variable formerly called “Shipments” is now called “Sales of goods manufactured”. As well, minor modifications were made to the inventory component names. The definitions have not been modified nor has the information collected from the survey.

Methodology

The latest sample design incorporates the 2012 North American Industrial Classification Standard (NAICS). Stratification is done by province with equal quality requirements for each province. Large size units are selected with certainty and small units are selected with a probability based on the desired quality of the estimate within a cell.

The estimation system generates estimates using the NAICS. The estimates will also continue to be reconciled to the ASML. Provincial estimates for all variables will be produced. A measure of quality (CV) will also be produced.

Components of the Survey Design

Target Population and Sampling Frame

Statistics Canada’s business register provides the sampling frame for the MSM. The target population for the MSM consists of all statistical establishments on the business register that are classified to the manufacturing sector (by NAICS). The sampling frame for the MSM is determined from the target population after subtracting establishments that represent the bottom 5% of the total manufacturing sales of goods manufactured estimate for each province. These establishments were excluded from the frame so that the sample size could be reduced without significantly affecting quality.

The Sample

The MSM sample is a probability sample comprised of approximately 10,500 establishments. A new sample was chosen in the autumn of 2012, followed by a six-month parallel run (from reference month September 2012 to reference month February 2013). The refreshed sample officially became the new sample of the MSM effective in December 2012.

This marks the first process of refreshing the MSM sample since 2007. The objective of the process is to keep the sample frame as fresh and up-to date as possible. All establishments in the sample are refreshed to take into account changes in their value of sales of goods manufactured, the removal of dead units from the sample and some small units are rotated out of the GST-based portion of the sample, while others are rotated into the sample.

Prior to selection, the sampling frame is subdivided into industry-province cells. For the most part, NAICS codes were used. Depending upon the number of establishments within each cell, further subdivisions were made to group similar sized establishments’ together (called stratum). An establishment’s size was based on its most recently available annual sales of goods manufactured or sales value.

Each industry by province cell has a ‘take-all’ stratum composed of establishments sampled each month with certainty. This ‘take-all’ stratum is composed of establishments that are the largest statistical enterprises, and have the largest impact on estimates within a particular industry by province cell. These large statistical enterprises comprise 45% of the national manufacturing sales of goods manufactured estimates.

Each industry by province cell can have at most three ‘take-some’ strata. Not all establishments within these stratums need to be sampled with certainty. A random sample is drawn from the remaining strata. The responses from these sampled establishments are weighted according to the inverse of their probability of selection. In cells with take-some portion, a minimum sample of 10 was imposed to increase stability.

The take-none portion of the sample is now estimated from administrative data and as a result, 100% of the sample universe is covered. Estimation of the take-none portion also improved efficiency as a larger take-none portion was delineated and the sample could be used more efficiently on the smaller sampled portion of the frame.

Data Collection

Only a subset of the sample establishments is sent out for data collection. For the remaining units, information from administrative data files is used as a source for deriving sales of goods manufactured data. For those establishments that are surveyed, data collection, data capture, preliminary edit and follow-up of non-respondents are all performed in Statistics Canada regional offices. Sampled establishments are contacted by mail or telephone according to the preference of the respondent. Data capture and preliminary editing are performed simultaneously to ensure the validity of the data.

In some cases, combined reports are received from enterprises or companies with more than one establishment in the sample where respondents prefer not to provide individual establishment reports. Businesses, which do not report or whose reports contain errors, are followed up immediately.

Use of Administrative Data

Managing response burden is an ongoing challenge for Statistics Canada. In an attempt to alleviate response burden, especially for small businesses, Statistics Canada has been investigating various alternatives to survey taking. Administrative data files are a rich source of information for business data and Statistics Canada is working at mining this rich data source to its full potential. As such, effective the August 2004 reference month, the MSM reduced the number of simple establishments in the sample that are surveyed directly and instead, derives sales of goods manufactured data for these establishments from Goods and Services Tax (GST) files using a statistical model. The model accounts for the difference between sales of goods manufactured (reported to MSM) and sales (reported for GST purposes) as well as the time lag between the reference period of the survey and the reference period of the GST file.

Effective from the January 2013 reference month, the MSM derives sales of goods manufactured data for non-incorporated establishments (e.g. the self employed) from T1 files. A statistical model is used to transform T1 data into sales of goods manufactured data.

In conjunction with the most recent sample, effective December 2012, approximately 2,800 simple establishments were selected to represent the GST portion of the sample.

Inventories and unfilled orders estimates for establishments where sales of goods manufactured are GST-based are derived using the MSM’s imputation system. The imputation system applies to the previous month values, the month-to-month and year-to-year changes in similar firms which are surveyed. With the most recent sample, the eligibility rules for GST-based establishments were refined to have more GST-based establishments in industries that typically carry fewer inventories. This way the impact of the GST-based establishments which require the estimation of inventories, will be kept to a minimum.

Detailed information on the methodology used for modelling sales of goods manufactured from administrative data sources can be found in the ‘Monthly Survey of Manufacturing: Use of Administrative Data’ (Catalogue no. 31-533-XIE) document.

Data quality

Statistical Edit and Imputation

Data are analyzed within each industry-province cell. Extreme values are listed for inspection by the magnitude of the deviation from average behavior. Respondents are contacted to verify extreme values. Records that fail statistical edits are considered outliers and are not used for imputation.

Values are imputed for the non-responses, for establishments that do not report or only partially complete the survey form. A number of imputation methods are used depending on the variable requiring treatment. Methods include using industry-province cell trends, historical responses, or reference to the ASML. Following imputation, the MSM staff performs a final verification of the responses that have been imputed.

Revisions

In conjunction with preliminary estimates for the current month, estimates for the previous three months are revised to account for any late returns. Data are revised when late responses are received or if an incorrect response was recorded earlier.

Estimation

Estimates are produced based on returns from a sample of manufacturing establishments in combination with administrative data for a portion of the smallest establishments. The survey sample includes 100% coverage of the large manufacturing establishments in each industry by province, plus partial coverage of the medium and small-sized firms. Combined reports from multi-unit companies are pro-rated among their establishments and adjustments for progress billings reflect revenues received for work done on large item contracts. Approximately 2,800 of the sampled medium and small-sized establishments are not sent questionnaires, but instead their sales of goods manufactured are derived by using revenue from the GST files. The portion not represented through sampling – the take-none portion - consist of establishments below specified thresholds in each province and industry. Sub-totals for this portion are also derived based on their revenues.

Industry values of sales of goods manufactured, inventories and unfilled orders are estimated by first weighting the survey responses, the values derived from the GST files and the imputations by the number of establishments each represents. The weighted estimates are then summed with the take-none portion. While sales of goods manufactured estimates are produced by province, no geographical detail is compiled for inventories and orders since many firms cannot report book values of these items monthly.

Benchmarking

Up to and including 2003, the MSM was benchmarked to the Annual Survey of Manufactures and Logging (ASML). Benchmarking was the regular review of the MSM estimates in the context of the annual data provided by the ASML. Benchmarking re-aligned the annualized level of the MSM based on the latest verified annual data provided by the ASML.

Significant research by Statistics Canada in 2006-2007 was completed on whether the benchmark process should be maintained. The conclusion was that benchmarking of the MSM estimates to the ASML should be discontinued. With the refreshing of the MSM sample in 2007, it was determined that benchmarking would no longer be required (retroactive to 2004) because the MSM now accurately represented 100% of the sample universe. Data confrontation will continue between MSM and ASML to resolve potential discrepancies.

As of the December 2012 reference month, a new sample was introduced. It is standard practice that every few years the sample is refreshed to ensure that the survey frame is up to date with births, deaths and other changes in the population. The refreshed sample is linked at the detailed level to prevent data breaks and to ensure the continuity of time series. It is designed to be more representative of the manufacturing industry at both the national and provincial levels.

Data confrontation and reconciliation

Each year, during the period when the Annual Survey of Manufactures and Logging section set their annual estimates, the MSM section works with the ASML section to confront and reconcile significant differences in values between the fiscal ASML and the annual MSM at the strata and industry level.

The purpose of this exercise of data reconciliation is to highlight and resolve significant differences between the two surveys and to assist in minimizing the differences in the micro-data between the MSM and the ASML.

Sampling and Non-sampling Errors

The statistics in this publication are estimates derived from a sample survey and, as such, can be subject to errors. The following material is provided to assist the reader in the interpretation of the estimates published.

Estimates derived from a sample survey are subject to a number of different kinds of errors. These errors can be broken down into two major types: sampling and non-sampling.

1. Sampling Errors

Sampling errors are an inherent risk of sample surveys. They result from the difference between the value of a variable if it is randomly sampled and its value if a census is taken (or the average of all possible random values). These errors are present because observations are made only on a sample and not on the entire population.

The sampling error depends on factors such as the size of the sample, variability in the population, sampling design and method of estimation. For example, for a given sample size, the sampling error will depend on the stratification procedure employed, allocation of the sample, choice of the sampling units and method of selection. (Further, even for the same sampling design, we can make different calculations to arrive at the most efficient estimation procedure.) The most important feature of probability sampling is that the sampling error can be measured from the sample itself.

2. Non-sampling Errors

Non-sampling errors result from a systematic flaw in the structure of the data-collection procedure or design of any or all variables examined. They create a difference between the value of a variable obtained by sampling or census methods and the variable’s true value. These errors are present whether a sample or a complete census of the population is taken. Non-sampling errors can be attributed to one or more of the following sources:

a) Coverage error: This error can result from incomplete listing and inadequate coverage of the population of interest.

b) Data response error: This error may be due to questionnaire design, the characteristics of a question, inability or unwillingness of the respondent to provide correct information, misinterpretation of the questions or definitional problems.

c) Non-response error: Some respondents may refuse to answer questions, some may be unable to respond, and others may be too late in responding. Data for the non-responding units can be imputed using the data from responding units or some earlier data on the non-responding units if available.

The extent of error due to imputation is usually unknown and is very much dependent on any characteristic differences between the respondent group and the non-respondent group in the survey. This error generally decreases with increases in the response rate and attempts are therefore made to obtain as high a response rate as possible.

d) Processing error: These errors may occur at various stages of processing such as coding, data entry, verification, editing, weighting, and tabulation, etc. Non-sampling errors are difficult to measure. More important, non-sampling errors require control at the level at which their presence does not impair the use and interpretation of the results.

Measures have been undertaken to minimize the non-sampling errors. For example, units have been defined in a most precise manner and the most up-to-date listings have been used. Questionnaires have been carefully designed to minimize different interpretations. As well, detailed acceptance testing has been carried out for the different stages of editing and processing and every possible effort has been made to reduce the non-response rate as well as the response burden.

Measures of Sampling and Non-sampling Errors

1. Sampling Error Measures

The sample used in this survey is one of a large number of all possible samples of the same size that could have been selected using the same sample design under the same general conditions. If it was possible that each one of these samples could be surveyed under essentially the same conditions, with an estimate calculated from each sample, it would be expected that the sample estimates would differ from each other.

The average estimate derived from all these possible sample estimates is termed the expected value. The expected value can also be expressed as the value that would be obtained if a census enumeration were taken under identical conditions of collection and processing. An estimate calculated from a sample survey is said to be precise if it is near the expected value.

Sample estimates may differ from this expected value of the estimates. However, since the estimate is based on a probability sample, the variability of the sample estimate with respect to its expected value can be measured. The variance of an estimate is a measure of the precision of the sample estimate and is defined as the average, over all possible samples, of the squared difference of the estimate from its expected value.

The standard error is a measure of precision in absolute terms. The coefficient of variation (CV), defined as the standard error divided by the sample estimate, is a measure of precision in relative terms. For comparison purposes, one may more readily compare the sampling error of one estimate to the sampling error of another estimate by using the coefficient of variation.

In this publication, the coefficient of variation is used to measure the sampling error of the estimates. However, since the coefficient of variation published for this survey is calculated from the responses of individual units, it also measures some non-sampling error.

The formula used to calculate the published coefficients of variation (CV) in Table 1 is:

CV(X) = S(X)/X

where X denotes the estimate and S(X) denotes the standard error of X.

In this publication, the coefficient of variation is expressed as a percentage.

Confidence intervals can be constructed around the estimate using the estimate and the coefficient of variation. Thus, for our sample, it is possible to state with a given level of confidence that the expected value will fall within the confidence interval constructed around the estimate. For example, if an estimate of $12,000,000 has a coefficient of variation of 10%, the standard error will be $1,200,000 or the estimate multiplied by the coefficient of variation. It can then be stated with 68% confidence that the expected value will fall within the interval whose length equals the standard deviation about the estimate, i.e., between $10,800,000 and $13,200,000. Alternatively, it can be stated with 95% confidence that the expected value will fall within the interval whose length equals two standard deviations about the estimate, i.e., between $9,600,000 and $14,400,000.

Text table 1 contains the national level CVs, expressed as a percentage, for all manufacturing for the MSM characteristics. For CVs at other aggregate levels, contact the Dissemination and Frame Services Section at (613) 951-9497, toll free: 1-866-873-8789 or by e-mail at manufact@statcan.gc.ca.

Text table 1: National Level CVs by Characteristic
Table summary
This table displays the results of Text table 1: National Level CVs by Characteristic. The information is grouped by MONTH (appearing as row headers), Sales of goods manufactured, Raw materials and components inventories, Goods / work in process inventories, Finished goods manufactured inventories and Unfilled Orders (appearing as column headers).
MONTH Sales of goods manufactured Raw materials and components inventories Goods / work in process inventories Finished goods manufactured inventories Unfilled Orders
%
January 2016 0.57 1.11 0.87 1.17 0.65
February 2016 0.59 1.12 0.88 1.17 0.65
March 2016 0.61 1.20 0.91 1.18 0.64
April 2016 0.61 1.14 0.89 1.19 0.62
May 2016 0.60 1.11 0.88 1.20 0.61
June 2016 0.63 1.10 0.87 1.19 0.60
July 2016 0.64 1.10 0.89 1.16 0.61
August 2016 0.64 1.10 0.83 1.17 0.60
September 2016 0.64 1.11 0.93 1.18 0.61
October 2016 0.64 1.11 0.81 1.14 0.62
November 2016 0.61 1.15 0.81 1.11 0.59
December 2016 0.58 1.17 0.85 1.13 0.60
January 2017 0.62 1.20 0.90 1.14 0.62

2. Non-sampling Error Measures

The exact population value is aimed at or desired by both a sample survey as well as a census. We say the estimate is accurate if it is near this value. Although this value is desired, we cannot assume that the exact value of every unit in the population or sample can be obtained and processed without error. Any difference between the expected value and the exact population value is termed the bias. Systematic biases in the data cannot be measured by the probability measures of sampling error as previously described. The accuracy of a survey estimate is determined by the joint effect of sampling and non-sampling errors.

Sources of non-sampling error in the MSM include non-response error, imputation error and the error due to editing. To assist users in evaluating these errors, weighted rates are given in Text table 2. The following is an example of what is meant by a weighted rate. A cell with a sample of 20 units in which five respond for a particular month would have a response rate of 25%. If these five reporting units represented $8 million out of a total estimate of $10 million, the weighted response rate would be 80%.

The definitions for the weighted rates noted in Text table 2 follow. The weighted response and edited rate is the proportion of a characteristic’s total estimate that is based upon reported data and includes data that has been edited. The weighted imputation rate is the proportion of a characteristic’s total estimate that is based upon imputed data. The weighted GST data rate is the proportion of the characteristic’s total estimate that is derived from Goods and Services Tax files (GST files). The weighted take-none fraction rate is the proportion of the characteristic’s total estimate modeled from administrative data.

Text table 2 contains the weighted rates for each of the characteristics at the national level for all of manufacturing. In the table, the rates are expressed as percentages.

Text Table 2: National Weighted Rates by Source and Characteristic
Table summary
This table displays the results of Text Table 2: National Weighted Rates by Source and Characteristic. The information is grouped by Characteristics (appearing as row headers), Data source, Response or edited, Imputed, GST data and Take-none fraction (appearing as column headers).
Characteristics Data source
Response or edited Imputed GST data Take-none fraction
%
Sales of goods manufactured 83.6 4.5 7.3 4.6
Raw materials and components 75.4 18.8 0.0 5.8
Goods / work in process 81.4 14.1 0.0 4.5
Finished goods manufactured 77.3 17.2 0.0 5.5
Unfilled Orders 90.2 6.1 0.0 3.7

Joint Interpretation of Measures of Error

The measure of non-response error as well as the coefficient of variation must be considered jointly to have an overview of the quality of the estimates. The lower the coefficient of variation and the higher the weighted response rate, the better will be the published estimate.

Seasonal Adjustment

Economic time series contain the elements essential to the description, explanation and forecasting of the behavior of an economic phenomenon. They are statistical records of the evolution of economic processes through time. In using time series to observe economic activity, economists and statisticians have identified four characteristic behavioral components: the long-term movement or trend, the cycle, the seasonal variations and the irregular fluctuations. These movements are caused by various economic, climatic or institutional factors. The seasonal variations occur periodically on a more or less regular basis over the course of a year. These variations occur as a result of seasonal changes in weather, statutory holidays and other events that occur at fairly regular intervals and thus have a significant impact on the rate of economic activity.

In the interest of accurately interpreting the fundamental evolution of an economic phenomenon and producing forecasts of superior quality, Statistics Canada uses the X12-ARIMA seasonal adjustment method to seasonally adjust its time series. This method minimizes the impact of seasonal variations on the series and essentially consists of adding one year of estimated raw data to the end of the original series before it is seasonally adjusted per se. The estimated data are derived from forecasts using ARIMA (Auto Regressive Integrated Moving Average) models of the Box-Jenkins type.

The X-12 program uses primarily a ratio-to-moving average method. It is used to smooth the modified series and obtain a preliminary estimate of the trend-cycle. It also calculates the ratios of the original series (fitted) to the estimates of the trend-cycle and estimates the seasonal factors from these ratios. The final seasonal factors are produced only after these operations have been repeated several times. The technique that is used essentially consists of first correcting the initial series for all sorts of undesirable effects, such as the trading-day and the Easter holiday effects, by a module called regARIMA. These effects are then estimated using regression models with ARIMA errors. The series can also be extrapolated for at least one year by using the model. Subsequently, the raw series, pre-adjusted and extrapolated if applicable, is seasonally adjusted by the X-12 method.

The procedures to determine the seasonal factors necessary to calculate the final seasonally adjusted data are executed every month. This approach ensures that the estimated seasonal factors are derived from an unadjusted series that includes all the available information about the series, i.e. the current month's unadjusted data as well as the previous month's revised unadjusted data.

While seasonal adjustment permits a better understanding of the underlying trend-cycle of a series, the seasonally adjusted series still contains an irregular component. Slight month-to-month variations in the seasonally adjusted series may be simple irregular movements. To get a better idea of the underlying trend, users should examine several months of the seasonally adjusted series.

The aggregated Canada level series are now seasonally adjusted directly, meaning that the seasonally adjusted totals are obtained via X12-ARIMA. Afterwards, these totals are used to reconcile the provincial total series which have been seasonally adjusted individually.

For other aggregated series, indirect seasonal adjustments are used. In other words, their seasonally adjusted totals are derived indirectly by the summation of the individually seasonally adjusted kinds of business.

Trend

A seasonally adjusted series may contain the effects of irregular influences and special circumstances and these can mask the trend. The short term trend shows the underlying direction in seasonally adjusted series by averaging across months, thus smoothing out the effects of irregular influences. The result is a more stable series. The trend for the last month may be subject to significant revision as values in future months are included in the averaging process.

Real manufacturing sales of goods manufactured, inventories, and orders

Changes in the values of the data reported by the Monthly Survey of Manufacturing (MSM) may be attributable to changes in their prices or to the quantities measured, or both. To study the activity of the manufacturing sector, it is often desirable to separate out the variations due to price changes from those of the quantities produced. This adjustment is known as deflation.

Deflation consists in dividing the values at current prices obtained from the survey by suitable price indexes in order to obtain estimates evaluated at the prices of a previous period, currently the year 2007. The resulting deflated values are said to be “at 2007 prices”. Note that the expression “at current prices” refer to the time the activity took place, not to the present time, nor to the time of compilation.

The deflated MSM estimates reflect the prices that prevailed in 2007. This is called the base year. The year 2007 was chosen as base year since it corresponds to that of the price indexes used in the deflation of the MSM estimates. Using the prices of a base year to measure current activity provides a representative measurement of the current volume of activity with respect to that base year. Current movements in the volume are appropriately reflected in the constant price measures only if the current relative importance of the industries is not very different from that in the base year.

The deflation of the MSM estimates is performed at a very fine industry detail, equivalent to the 6-digit industry classes of the North American Industry Classification System (NAICS). For each industry at this level of detail, the price indexes used are composite indexes which describe the price movements for the various groups of goods produced by that industry.

With very few exceptions the price indexes are weighted averages of the Industrial Product Price Indexes (IPPI). The weights are derived from the annual Canadian Input-Output tables and change from year to year. Since the Input-Output tables only become available with a delay of about two and a half years, the weights used for the most current years are based on the last available Input-Output tables.

The same price index is used to deflate sales of goods manufactured, new orders and unfilled orders of an industry. The weights used in the compilation of this price index are derived from the output tables, evaluated at producer’s prices. Producer prices reflect the prices of the goods at the gate of the manufacturing establishment and exclude such items as transportation charges, taxes on products, etc. The resulting price index for each industry thus reflects the output of the establishments in that industry.

The price indexes used for deflating the goods / work in process and the finished goods manufactured inventories of an industry are moving averages of the price index used for sales of goods manufactured. For goods / work in process inventories, the number of terms in the moving average corresponds to the duration of the production process. The duration is calculated as the average over the previous 48 months of the ratio of end of month goods / work in process inventories to the output of the industry, which is equal to sales of goods manufactured plus the changes in both goods / work in process and finished goods manufactured inventories.

For finished goods manufactured inventories, the number of terms in the moving average reflects the length of time a finished product remains in stock. This number, known as the inventory turnover period, is calculated as the average over the previous 48 months of the ratio of end-of-month finished goods manufactured inventory to sales of goods manufactured.

To deflate raw materials and components inventories, price indexes for raw materials consumption are obtained as weighted averages of the IPPIs. The weights used are derived from the input tables evaluated at purchaser’s prices, i.e. these prices include such elements as wholesaling margins, transportation charges, and taxes on products, etc. The resulting price index thus reflects the cost structure in raw materials and components for each industry.

The raw materials and components inventories are then deflated using a moving average of the price index for raw materials consumption. The number of terms in the moving average corresponds to the rate of consumption of raw materials. This rate is calculated as the average over the previous four years of the ratio of end-of-year raw materials and components inventories to the intermediate inputs of the industry.