Advertising revenue down 11.4% in 2020 as a result of lower demand during COVID-19 pandemic
Operating revenue in the Canadian advertising and related services industry decreased to $9.9 billion in 2020, in response to lower demand during the COVID-19 pandemic as consumer and workforce behaviours shifted. This number represents a decrease of 11.4% from 2019, with operating revenue reaching its lowest level since 2016.
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