Internet use by individuals, Internet shopping, by type of product and service
Related tables: Individual and household Internet use.
|On-line consumers1 ordering|
|Books, magazines and online newspapers||35.4||36.8||35.4|
|Videocassettes and digital videodiscs (DVD)||13.5||13.8||14.5|
|Other entertainment products4||25.0||32.5||39.7|
|Food, condiments and beverages||3.4||4.5||5.6|
|Other health products, beauty and vitamins||8.1||8.6||10.6|
|Clothing, jewellery and accessories||24.8||29.5||32.8|
|Toys and games||11.7||14.6||19.0|
|Window shoppers2 browsing for|
|Books, magazines and online newspapers||28.3||30.6||34.8|
|Videocassettes and digital videodiscs (DVD)||17.7||18.8||20.3|
|Other entertainment products4||22.5||26.4||33.2|
|Food, condiments and beverages||7.5||8.2||11.3|
|Other health products, beauty and vitamins||11.0||12.8||14.9|
|Clothing, jewellery and accessories||36.9||40.6||45.2|
|Toys and games||18.3||21.2||26.5|
| E : use with caution. |
Notes: The target population for the Canadian Internet use survey has changed from individuals 18 years of age and older in 2005 to individuals 16 years of age and older in 2007.
Internet shopping refers to the activities of window shopping and/or ordering and/or paying for products and services on-line, for personal or household consumption.
Respondents were asked to indicate all categories that applied to them.
1. On-line consumers: Refers to individuals who reported to having ordered at least one product or service using the Internet, for personal or household consumption, during the preceding twelve months, whether or not the payment was made on-line. The users may or may not have been window-shoppers.
2. Window shoppers: Refers to Internet users who reported, during the preceding twelve months, having used the Internet to browse for goods or services without placing an order directly over the Internet for that product.
3. Music (such as compact discs, tapes or audio files (MP3s, etc.)).
4. Other entertainment products (such as concert or theatre tickets).
5. Housewares (such as large appliances or furniture).
6. Consumer electronics (such as cameras, computers, stereos, televisions or digital video disc system or videoplayer).
7. Automotive (such as cars, trucks, or recreational vehicles).
8. Travel arrangements (such as hotel reservations, travel tickets or rental cars).
Source: Statistics Canada, CANSIM, table 358-0136.
Last modified: 2010-09-27.
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