Census Community Supporter Toolkit

The census is one of the most important sources of data for our country. Census data help Canadians make important decisions that impact our families, our communities and our businesses.

Statistics Canada is launching the Census Community Supporter Toolkit to provide you with tools and resources, such as web images, email templates, social media content, articles and newsletter content in one convenient location to help you share information about the upcoming data releases with your networks.

Share the news with your networks and keep coming back! The toolkit will be updated regularly.

What's in the toolkit?

Products and resources that you can share with your online community.

Materials available include:

Promotional content

Quick facts

  • One in 300 people in Canada aged 15 and older are transgender or non-binary.
  • In May 2021, there were 59,460 people in Canada aged 15 and older living in a private household who were transgender (0.19%) and 41,355 who were non-binary (0.14%).
  • Close to two-thirds (62.0%) of the 100,815 individuals who were transgender or non-binary were younger than 35.
  • Millennials are the generation that account for the largest share of the working-age population (33.2%), or those aged 15 to 64.
  • The number of apartments in a high-rise apartment building—with five or more storeys—has risen quickly. From 2016 to 2021, it increased 14.7%, more than double the total growth in the number of private dwellings (+6.4%).

Social media content

Statistics Canada encourages our community supporters to:

  • Share and amplify our social media content about the 2021 Census.
    • Facebook
    • Instagram
    • LinkedIn
    • Reddit
    • Twitter
    • YouTube
    • RSS
  • Make your own posts with downloadable images and text.

Post 1

Portrait of a non-binary person raising an LGBTQ2+ community flag.

According to the latest #2021Census data, 0.19% percent of the Canadian population, aged 15 and older living in a private household, was transgender, and 0.14% was non-binary. To learn more: https://bit.ly/3rjh07Q

Post 2

Grandfather pushing their grandchild on a park swing.

According to the #2021Census, more than 21.8% of people aged 55 to 64 years old in Canada are close to retirement. This is the highest rate ever recorded. To learn more about Canada's aging population: https://bit.ly/3rjh07Q

Post 3

A transgender flag

The #2021Census is the first census to provide data on transgender people and non-binary people. See the results from the #2021Census and learn more about gender diversity across Canada: https://bit.ly/3rjh07Q

Post 4

Aerial view of a suburb with detached houses

New #2021Census data show that single detached houses are the most common housing type in Canada. To learn more about the changes in types of dwellings across the country: https://bit.ly/3rjh07Q

Post 5

Smiling senior couple looking at a wooden model of a house being held in their hands

*Make your own social media post with data from your municipality. Find the data at Census of Population and fill in the post below.*

Statistics Canada has released new data from the #2021Census on age and type of dwellings! The average age of the population in [INSERT YOUR MUNICIPALITY'S NAME] is now [INSERT AVERAGE AGE]! https://bit.ly/3rjh07Q

Web images

Your census, your stories (horizontal banner) (JPG, 45.1 KB)
Your census, your stories: Canada's portrait. 2021 Census data are here! www.statcan.gc.ca/census

Your census, your stories (Indigenous horizontal banner) (JPG, 47.7 KB)
Your census, your stories: Canada's portrait. 2021 Census data are here! www.statcan.gc.ca/census

Community supporter badge (PNG, 7.3 KB)
Proud Community Supporter. 2021 Census.

Community supporter badge (Indigenous) (PNG, 10.9 KB)
Proud Community Supporter. 2021 Census.

Your census, your stories tile (JPG, 57.3 KB)
Your census, your stories: Canada's portrait

Age tile (JPG, 103 KB)
A multigenerational family

Type of dwelling tile (JPG, 129 KB)
A row of houses

Sex at birth and gender tile (JPG, 76.0 KB)
A transgender flag


  • #2021Census
  • #CensusOfPopulation
  • #YourVoiceYourFuture
  • #YourVoiceMatters#ItMakesCensus
  • #CensusGeek

Other resources

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